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Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 25 million monthly unique visitors and 10 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
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Updated: 1 hour 29 min ago

Book lovers! Heres an anti-Prime Day sale courtesy of Bookshop.org

Mon, 10/06/2025 - 23:06

GET FREE SHIPPING AND 20% OFF: On Oct. 7 and 8, Bookshop.org is offering free shipping on all orders during its Anti-Prime Day sale. Plus, the sale is running concurrently with Banned Book Week, so you can score 20% off banned titles.

Opens in a new window Credit: Bookshop.org Free shipping on all Bookshop.org orders Plus, score 20% off during Banned Book week. Get Deal

Not a fan of Prime Day? Listen, we get it. Amazon is the antithesis of shopping small and local, so it's understandable if you're totally disinterested in the retailer's biannual Prime Day events. The upside to Prime Day, regardless of whether or not you want to shop on Amazon, is that it has launched a barrage of anti-Prime Day sales. Often, these are from fellow retail giants, but smaller competitors join in on the action, too. Bookshop.org is running an anti-Prime Day sale on Oct. 7 and 8, allowing you to support local bookstores while still saving.

On Oct. 7, the same day that Amazon's Prime Big Deal Days kicks off, Bookshop.org is offering free shipping on all orders — no code needed. The timing of this deal is fortuitous, as it coincides with Banned Book Week. To fight censorship, Bookshop.org is marking banned books down by 20%. To get the deal, just use code 'BBW25' at checkout. The sale will run from Oct. 7 at 12 a.m. ET and run until Oct. 9 at 3 a.m. ET.

Amazon has a reputation for stealing the thunder from independent and local bookstores. This past April, Amazon launched a book sale that coincided with Independent Bookstore Day. Bookshop.org's sale is a direct response to Prime Day, encouraging shoppers to support their local bookstore. Each purchase on Bookstore.org directly supports a local bookstore of your choosing, while still allowing the convenience of online shopping.

So if you want to redirect your Prime Day money to benefit a local store, Bookshop.org lets you do just that.

Categories: IT General, Technology

Prime Day FAQ: The internet’s most Googled Amazon questions, answered

Mon, 10/06/2025 - 23:02

Amazon now has two Prime Day shopping events per year. The official Prime Day 2025 event took place from July 8-11, and there were thousands of outstanding deals to be had. The fall sequel — officially titled Prime Big Deal Days but unofficially dubbed October Prime Day — is going down Oct. 7 and 8. While it is happening under another name, the actual event is largely the same as its predecessor, and you’ll be able to find deals on virtually everything Amazon sells.

So, in anticipation of the event (which is already well underway with early deals), our shopping reporters scoured the internet for questions people often ask about Prime Day, and tracked down the answers. Whether you’re shopping for early Christmas gifts or finally buying that teal bath set your wife has been wanting, you’ll surely find something you want to purchase.

So, without further ado, let’s answer some burning Prime Day questions. 

What is Prime Day?

Prime Day is the name of Amazon's annual shopping event, which usually takes place in July. Amazon has been hosting the event since 2015, and it's become one of the biggest shopping holidays of the year. Prime Day 2025 was extended to a four-day affair, and retailers like Target, Walmart, and Best Buy now host competing sales — such is the power of Amazon.

What is Amazon Prime Big Deals Day?

Amazon Prime Big Deals Day is a new fall shopping event specifically for Amazon Prime subscribers, promising huge discounts on tons of items across most categories on Amazon. Prime Big Deal Days started in 2022, and it's become an annual sale.

Is Prime Big Deals Day the same as Amazon Prime Day?

Technically no, but practically, yes. Amazon Prime Day is a summer sales event that takes place in July. Amazon has been doing this event since 2015. Back then, the event lasted a scant 24 hours, intending to cash in on FOMO. It has since expanded to a few days with deals happening before and after the event. 

Prime Big Deals Day is mostly the same thing. It’s a multi-day sales event, except this one is taking place in October instead of July. Shoppers will be able to find deals on tons of stuff strewn about the site from electronics to home goods and decor. The only difference between these two events is when they take place.

When is Amazon Prime Day and Amazon Prime Big Deals Day?

Amazon Prime Day happened from July 8-11, 2025. Amazon Prime Big Deals Day takes place on Oct. 7 and 8, 2025. 

Those are the dates of the official sales, but that’s not the only days where there will be discounts to shop. Many products will go on sale earlier and end those sales later than the dates listed.

So, it’s worth looking around before and after the official event dates as well, just in case. 

What will be on sale for Amazon Prime Big Deals Day?

All sorts of stuff. We won’t know the full extent of the sales until the actual event occurs, but if it’s anything like prior Amazon shopping events, you’ll be able to find products on sale in virtually every product category imaginable. Amazon has an early list of some of the products that’ll be on sale for the event, but we expect the list to grow rather substantially once the event starts. 

  • 50% off select Amazon devices

  • 40% off select kitchen appliances

  • 65% off bestselling print books

  • Up to 45% off Bose headphones, earbuds, and speakers

  • Up to 40% off select apparel and footwear, including 50% off Zappos listings and 35% off select denim brands

  • Up to 50% off vacuums from Shark and eufy

  • Up to 50% off select Samsonite luggage

One thing we know for sure is that Amazon will have its own products heavily discounted for the event, including Amazon Echo devices, Amazon Fire tablets, the retail giant’s excellent Kindle devices, and more. If you’ve been hankering for a new Kindle or Echo device, they will definitely be on sale, and they’ll likely be the best deals of the year for Amazon Prime members. 

Do you have to be an Amazon Prime member to view sales?

No, the deals will be listed regardless of whether or not you’re a Prime member. You just won’t be able to shop all of them unless you have a Prime subscription. As the name suggests, you have to be an Amazon Prime member to take advantage of Amazon Prime Big Deal Days sales. There will likely be many things on sale that you can purchase without a Prime membership, but if it’s a sale specific to the event, you won’t be able to take advantage of it without an Amazon Prime subscription of some sort. 

Is Prime Big Deal Days worth it?

We say yes, with some caveats. It's a common myth that Amazon doesn't actually offer bigger discounts during Prime Day, because popular products like AirPods, MacBooks, and Sony headphones are almost always on sale. However, even many so-called "always on" deals get even better during Prime Day. That said, Amazon and other retailers often inflate the savings to appear bigger than they really are.

A valuable resource for shoppers is CamelCamelCamel, an app that shows you the price history of Amazon products. Before pulling the trigger, check with CamelCamelCamel to make sure that you’re actually getting a good deal. If CamelCamelCamel shows that the item is that same price all the time, then it’s not really on sale, it just has a “sale” tag posted on it, and you’re probably not getting a good deal. 

Is my country eligible for Amazon Prime Big Deal Days?

According to Amazon, Prime Big Deal Days will be available in 19 countries. They include:

  • Australia

  • Belgium

  • Brazil

  • Canada

  • Colombia

  • France

  • Germany

  • Ireland

  • Italy

  • Japan

  • Mexico

  • Netherlands

  • Poland

  • Singapore

  • Spain

  • Sweden

  • Türkiye (Turkey)

  • United States

  • United Kingdom

Are there discounts for Amazon Prime right now?

In terms of promotions for the subscription itself, there aren’t any Amazon Prime deals happening right now. You’ll have to pay the full price of $14.99 per month or $139 per year. However, Amazon does have Prime Access, a version of Amazon Prime that includes all of the perks for 50 percent off. This version of Amazon Prime is restricted to folks with EBT or other government assistance. Amazon doesn’t specifically list what the qualifications are, but you can click this link to fill out a form with the proper documentation to see if you qualify. 

In addition, Amazon offers no-cost 30-day trials (and 6-month trials if you're between the ages of 18 and 24). If you're not a Prime member, that means you can sign up for free. So long as you cancel in time, there's no cost for the membership.

What is the purpose of Amazon Prime Day?’

Historically, Amazon Prime Day was started in 2015 to celebrate the 20th anniversary of Amazon and the 10th anniversary of Amazon Prime. There doesn’t seem to be a reason why the Prime Big Deal Days even exists in October, but it’s probably to preempt Black Friday and Cyber Monday in November. 

Otherwise, it depends on who you ask. If you ask Amazon, the company will tell you it’s a giant sales event meant to help save money for its Prime members. If you ask a cynic on Reddit, they may tell you that it’s a marketing ploy to get people to sign up for Amazon Prime membership, boosting numbers before the end of the year so its earnings reports look better. There’s even a conspiracy theory that these shopping events exist to move aging stock to make room for upcoming products.

None of these answers are necessarily wrong, they’re just difficult to quantify. Lots of retailers offer discounts on older products to clear space for new releases. However, the sales do actually save people money as Amazon says, so it’s one of those scenarios where everyone appears to be right to some degree. 

Can I return items purchased on Prime Day?

Yes. Buying an item on Prime Day or Prime Big Deals Day is no different than buying it any other time and the return policy is the same either way. Prime members can still benefit from free returns.

How do I contact Amazon customer service with a problem?

Like most big tech companies, Amazon will try to push you to its online self-service portal when you have a customer service problem. Amazon also recently introduced Rufus, it's automated AI assistant. If you want to get in touch with a real-live person, it can take some work.

To contact Amazon customer service, Prime members can try the following methods:

Categories: IT General, Technology

Did Taylor Swift use AI art? Life of a Showgirl orange door videos seem AI-generated

Mon, 10/06/2025 - 22:04

Fans worldwide are expressing disappointment after Taylor Swift allegedly used AI-generated videos to help promote her new album, The Life of a Showgirl.

To be clear, it has neither been confirmed that the videos in question are AI — though it certainly seems that way — nor is it clear that Swift was directly involved in the creation of the videos. The allegedly AI-generated videos surfaced via 12 "orange doors" with QR codes placed in major global cities. Those QR codes led to videos related to Showgirl. It's the classic Easter egg tactic Swift has made famous.

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But once those videos made their way online, people began to notice they seemed to be made with AI. Here's a good breakdown on TikTok about parts of videos that appear to be AI.

SEE ALSO: Did Taylor Swift swipe a lyric from a TikTok creator?

Folks online, including seemingly some Swifties, were disappointed that Swift would use AI in a promotional campaign for Showgirl. Why would an impossibly wealthy artist choose to use AI-generated works rather than pay artists for the actual work that AI poorly replicates?

Swift also famously fought to own her back catalog of music, and using AI — a technology that scrapes other folks' work to create its own content — would seem to run counter to that ethos.

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It's also worth noting that Swift has worked against AI-generated content when it directly affects her. She spoke out in support of Kamala Harris after then-presidential candidate Donald Trump used AI-generated art to suggest Swifties supported him in 2024. Swifties also mobilized to protect Swift after AI-generated deepfakes of the singer surfaced online.

Perhaps the videos rely on (poorly done) visual effects created by humans. But if the videos are actually AI, there are certainly a lot of disappointed people online.

Categories: IT General, Technology

Sora update: OpenAI expects copyright holders to opt out character by character

Mon, 10/06/2025 - 21:00

OpenAI launched Sora, its AI video app for iOS users, last week, and it quickly shot to the top position on the Apple App Store charts — despite the fact that the app is invite-only.

Powered by the Sora 2 video model, the Sora app lets users create and share AI videos in a TikTok-like feed. If you've gained access to Sora, you've probably noticed a common thread on the platform: There's a lot of copyrighted content being used for these AI-generated videos. Mashable's tech editor said over the weekend that the Sora app feed was dominated by popular characters from SpongeBob Squarepants, Rick & Morty, and various Nintendo franchises. CNBC also reported on one popular Sora video featuring OpenAI CEO Sam Altman standing alongside Pokémon characters.

"I hope Nintendo doesn't sue us," the AI-generated Altman says in the video.

If you assumed OpenAI cleared the use of intellectual property like Pokémon with copyright holders like The Pokémon Company or Nintendo, you'd be wrong.

An OpenAI representative told Mashable that the company is taking an opt-out approach when it comes to copyright, pointing to the company's Copyright Dispute form. This means intellectual property is fair game unless the copyright holder contacts OpenAI and opts-out from the platform. In fact, an OpenAI spokesperson told Mashable that copyright holders cannot request a blanket opt-out for their IPs. Instead, copyright holders must request specific characters be blocked or flag specific videos.

OpenAI appears to realize that it needs to work more with copyright holders, however. Over the weekend, users began sharing screenshots of "Content Violation" warnings. In the freewheeling days after the app's launch, users could make videos featuring all sorts of copyrighted material, but that seems to be changing fast.

This Tweet is currently unavailable. It might be loading or has been removed. SEE ALSO: Sora 2 app: 7 weird AI videos people have already made with the new OpenAI tool

Interestingly, the Wall Street Journal reported that before Sora's launch, OpenAI reached out to talent agencies and film studios to notify them about Sora and that their copyrighted works could appear in the app.

In an Oct. 3 post on his personal blog, OpenAI CEO Altman told users to "expect a very high rate of change," and admitted that OpenAI would need to monetize Sora to cope with user demand.

"We are hearing from a lot of rightsholders who are very excited for this new kind of 'interactive fan fiction' and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all)," Altman wrote.

In addition, in a post on X published on Sunday, OpenAI's Head of Sora Bill Peebles said that the company is going to put restrictions on the app's cameos feature. The cameos feature in Sora allows users to upload real video of themselves in order to enable Sora users to generate AI content with their likeness and image.

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According to Peebles, Sora users will be able to choose exactly how their likeness is used. Peebles used the example of users putting restrictions such as "don't put me in videos that involve political commentary" or "don't let me say this word."

Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

Categories: IT General, Technology

OpenAI: You can use third-party apps like Spotify and Canva in ChatGPT

Mon, 10/06/2025 - 19:52

OpenAI and CEO Sam Altman want ChatGPT to evolve beyond a conversational tool into a full-fledged digital assistant — one that can use other apps for you. The company announced a new initiative to create a "new generation of apps in ChatGPT," allowing users to connect and interact directly with third-party services inside the chatbot.

The new feature was unveiled during OpenAI’s Dev Day, during which the company showcased several live demos highlighting how this could work in practice. In one example, ChatGPT connected to Spotify to generate a playlist based on the user’s favorite songs, created and saved automatically within the Spotify app.

SEE ALSO: Microsoft launches Copilot Mode in Edge for agentic AI browsing. How to try it.

Another demo showed an OpenAI engineer tagging Canva in the chat to design a poster for a dog-walking business. After specifying that it should look whimsical and bright with a sans-serif font, ChatGPT returned multiple poster options generated through Canva. The system prompts users for permission the first time an app is connected, but once approved, it can use that app freely in future chats.

OpenAI also demonstrated educational and real estate integrations, like creating a machine learning lesson plan via Coursera and finding homes for sale in Pittsburgh through Zillow.

Starting today, ChatGPT users can connect to apps including Spotify, Canva, Booking.com, Expedia, Coursera, Zillow, and Figma. Altman added that more integrations, such as DoorDash and Uber, are coming later this year. Additionally, developers will soon be able to submit their own apps for review and publication within ChatGPT. OpenAI also plans to launch a dedicated app directory, giving users an easier way to discover and install integrations. As for monetization, Altman says the company will share more details in the near future.

This push marks a key step in OpenAI’s broader vision of agentic AI, especially after the company recently introduced Instant Checkout, a feature that lets users make purchases directly in chat.

Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

Categories: IT General, Technology

This Kindle Paperwhite deal at Woot beats Amazons best-ever price

Mon, 10/06/2025 - 19:33

SAVE $60: As of Oct. 6, you can pick up a Kindle Paperwhite at Woot for only $99.99. That's 38% off the usual list price and beats its best price ever on Amazon by $30. There's just one catch: they may have blemishes.

Opens in a new window Credit: Amazon Amazon Kindle Paperwhite (16GB) $99.99 at Woot
$159.99 Save $60.00 Get Deal

With Amazon's Prime Big Deal Days event kicking off tomorrow, Oct. 7, we're expecting some of the best prices of the season on Kindle devices. But I'm fairly confident none of those deals will beat this Paperwhite deal at Amazon's daily deals site Woot (though I'm happy to be wrong).

As of Oct. 6, you can pick up a new Kindle Paperwhite (2024) at Woot for only $99.99. That's 38% or $60 off the usual list price of $159.99. The Paperwhite has only ever dropped as low as $129.99 at Amazon, so this is by far the best price we've seen on our favorite Kindle device. That's also cheaper than the most basic Kindle. But, of course, there's a slight catch.

While these Kindle Paperwhite devices are brand new, Woot writes that they "may have a slight blemish on the screen." If a tiny aesthetic imperfection is no big deal for you, then you're good to go. The device is still backed by a 90-day warranty at Woot, should any issue arise. Plus, you can always send it back if the blemish is too much of an eyesore.

As I mentioned above, the Kindle Paperwhite is our top pick for a Kindle (though I personally own the basic Kindle and also highly recommend it!). Mashable's e-reader expert Sam Mangino writes that it's "as good as an e-reader can get with its responsive interface, quick-turning pages, and lightweight design." It's also waterproof (unlike the basic Kindle), comes with adjustable screen warmth and brightness, and can last up to 12 weeks per charge.

Categories: IT General, Technology

AirPods deals are finally trickling in ahead of October Prime Day: Heres how to score the best deals

Mon, 10/06/2025 - 19:01

October Prime Day is coming up quickly, but Apple AirPods deals are taking their time to trickle in.

The two-day sale, officially dubbed Prime Big Deal Days, doesn't start until Oct. 7, but we started to see early deals pop up a week in advance. There are a fair number of deals on Apple products, including AirPods — but the price cuts have been a little slower than expected.

SEE ALSO: What is Prime Big Deal Days? Everything you need to know and what deals to expect.

A day before the big sale, we're finally seeing a few significant discounts — particularly on the AirPods 4. While they haven't reached their record-low price, they're within a dollar of it. The AirPods Max have also finally dropped in price to $429.99. That's the biggest discount we've seen since Prime Day proper in July. Fingers crossed the price drops even further once the shopping event officially kicks off.

The AirPods Pro 2 are still $199 following the release of the AirPods Pro 3 — though they did very briefly fall to $169.99 for less than 24 hours. It's a little disappointing, considering the Pro 2 buds are down to $199 often enough that we consider it their standard market price. If you can, we recommend waiting until their price drops further. Historically, shopping events like Prime Day have brought the earbuds down to record-low prices.

The AirPods Pro 3, on the other hand, aren't on sale yet — though we have already seen a minor price dip following their recent release.

Below, find all the Apple AirPods deals available ahead of October Prime Day 2025.

Best AirPods deal Opens in a new window Credit: Apple Apple AirPods 4 $89.99 at Amazon
$129 Save $39.01 Get Deal Why we like it

A great value for the price, the AirPods 4 feature personalized spatial audio; voice isolation; Siri interactions; improved bass, mids, and highs; a comfortable and snug fit; and a more compact charging case that's easier to find. They come in two options: with or without active noise cancellation. Either option you choose, Mashable's reviewer noted that, "They sound like honey." Not to mention, they actually stay put in your ears when sprinting on a treadmill, which is no easy feat. Both options last up to five hours per charge (30 with the charging case), making them excellent daily drivers. If noise cancellation doesn't matter to you, the entry-level AirPods 4 are the best option for your wallet at just $89.99 ahead of October Prime Day. That's 99 cents shy of their best price on record. If you upgrade to the pair with ANC, it'll cost you an extra $50.

Read Mashable's full review of the Apple AirPods 4 with ANC.

More Apple AirPods deals
Categories: IT General, Technology

62 deals from Best Buys Techtober Sale that match or beat Amazons early Prime Day offers

Mon, 10/06/2025 - 18:48

Amazon can never run a sale all by itself. As the retail giant gears up for its annual Prime Big Deal Days event on Oct. 7 and 8, Best Buy has kicked off a competing "Techtober Sale" that's live through Oct. 12.

A Best Buy representative tells me via email that the weeklong event includes "some of the hottest deals this fall on tech like laptops, TVs, headphones, video games, electric bikes and more." New markdowns get added to the sale every day, and all featured deals are available online, in the Best Buy mobile app, and in stores.

Best Buy's best anti-Prime Day deals at a glance: Best Apple deal Apple AirTag $19.99 (save $9.01) Get Deal Best Windows laptop deal Asus Zenbook A14 (Snapdragon X Plus, 16GB RAM, 512GB SSD) $579.99 (save $420) Get Deal Best TV deal TCL 75-inch QM5K 4K QD-Mini LED TV $599.99 (save $600) Get Deal Best streaming device deal Google TV Streamer 4K $84.99 (save $15) Get Deal Best vacuum deal iRobot Roomba Combo 10 Max + AutoWash Dock $599.99 (save $800) Get Deal

Amazon has been hosting a two-day fall savings event for members of its Prime program every year since 2022 — and every year since 2022, Best Buy has held its own concurrent sale. (Previously, it came in the form of a 48-Hour Flash Sale.) Best Buy also times a savings event to run alongside Amazon's big flagship Prime Day sale in July, so this sort of counter-programming is par for the course.

SEE ALSO: Amazon's October Prime Day is coming on October 7 — here are 30+ early deals to shop now

Best Buy isn't the only retailer giving Amazon a run for its money this month. Walmart is having a "Walmart Deals" event from Oct. 7 to 12, and Target is hosting one of its Circle Week sales from Oct. 5 to 11. Notably, Amazon's Prime Big Deal Days is the only event that locks its deals behind a paid membership.

I've spent several hours combing through the Techtober Sale to find the deals worth buying from Best Buy instead of Amazon this week. So far, I've identified over five dozen products that are either price-matched or cheaper at Best Buy, or only available on sale there. That's either because Amazon doesn't carry the item (see: my beloved Asus Zenbook A14, now just $580) or because it sold out on Amazon (see: the iRobot Roomba Combo 10 Max + AutoWash Dock, now just $600).

I've listed my Techtober Sale findings below, and I'm planning on refreshing them as new deals pop up throughout the week; check back soon.

Apple dealsAirPodsApple WatchesiPadsMacBooksApple accessoriesWindows laptop deals

Note: Paid My Best Buy members (Plus and Total) get a $50 bonus reward when they spend at least $499 on select Windows laptops.

2-in-1 laptopsGaming laptopsTV deals43-inch TVs50- to 58-inch TVs65-inch TVs75-inch TVs and biggerStreaming device dealsVacuum dealsRobot vacuumsStick vacuums
Categories: IT General, Technology

Noise-cancelling headphones from Sony, Apple, and JLab are on sale ahead of October Prime Day

Mon, 10/06/2025 - 18:09
Early Prime Big Deal Days noise-cancelling headphone deals Best Noise-Cancelling Headphones Deal Sony Ult Wear $249.99 (Save $101.99) Get Deal Best noise-cancelling earbuds deal Amazon Echo Buds with Active Noise Cancellation (wired case) $35 (save $85) Get Deal

Audio fans, look alive — Amazon's October Prime Day sale is about to begin. From Oct. 7 through Oct. 8, you can score discounts on just about everything the retailer has to offer. This pre-Black Friday sale is known for offering up some historically low prices on goodies from tablets to laptops and everything in between, including headphones.

SEE ALSO: What is Prime Big Deal Days? Everything you need to know and what deals to expect.

But you don't have to wait until Oct. 7 to start shopping. Amazon already has tons of deals on offer ahead of the main event on everything from MacBooks to outdoor supplies and, of course, noise-cancelling headphones. Ahead of the sale, the Apple AirPods Max headphones have dropped nearly $120 in price, while some of our budget favorites like the JLab JBuds Lux ANC and Amazon Echo Buds with ANC have also taken steep price cuts.

Below, find some of our picks for our favorite early noise-cancelling headphone October Prime Day deals.

Best noise-cancelling headphones deal Opens in a new window Credit: Amazon Sony Ult Wear $148 at Amazon
$249.99 Save $101.99 Get Deal Why we like it

These cushy over-ear headphones are an excellent all-rounder choice if you want a good pair of noise-cancelling cans. Mashable's Miller Kern noted in her review that they "prioritize bass and provide punchy sound without sacrificing quality", and they rock 30 hours of battery life so you can listen for marathon sessions without having to charge up. Their boosted bass options, comfortable ear cups, and ability to supercharge your music, no matter what you listen to, can't be understated, and at this price, you're getting an excellent pair of headphones that can block out the world and keep you bopping too.

Check out our full review of the Sony ULT Wear headphones.

More early October Prime Day noise-cancelling headphones dealsBest noise-cancelling earbuds deal Amazon Echo Buds with Active Noise Cancellation (wired case) $34.99 at Amazon
$119.99 Save $85 Get Deal Why we like it

While these aren't the newest earbuds on the market (they came out in 2021), at $35, they do offer some of the best bang for your buck on noise-cancelling earbuds. If you can put up with a middling battery life and overly sensitive touch panels, the Echo Buds with ANC are "a steal for anyone who wants to dip their toes into the world of ANC without setting their wallet on fire," as Mashable's Alex Perry wrote in his review. This deal is exclusive to Prime members.

Check out our full review of the Amazon Echo Buds with Active Noise Cancellation.

More early October Prime Day noise-cancelling earbuds deals
Categories: IT General, Technology

The best early Prime Day deals on Dyson are already live

Mon, 10/06/2025 - 18:07
Best October Prime Day Dyson deals Best cordless vacuum deal Dyson V11 Origin Cordless Vacuum $399.99 (save $230) Get Deal Best upright vacuum deal Dyson Ball Animal Total Clean Upright Vacuum $659.99 (save $250) Get Deal

Whether you’re a Dyson stan or not, you’d probably still agree that Dyson products have become somewhat of a “gold standard” within the industry. (I mean, that 2023 New York Times article on how Dyson’s cordless stick vacuum became a “status symbol” still lives rent-free in my head.) But premium quality usually comes with a premium price tag to match.

SEE ALSO: Amazon Prime Day vs. Black Friday: When are the deals better?

That's why we recommend waiting for a major sales event to splurge. Amazon’s October Prime Day (officially “Prime Big Deal Days”) kicks off tomorrow, Oct. 7, but a bunch of early Dyson deals are already live. We're tracking the prices across Amazon, Target, Walmart, and Dyson's own store to find the absolute best savings. Here are the top early Prime Day Dyson deals you can shop right now:

Best cordless vacuum deal Dyson V11 Origin Cordless Vacuum $399.99 at Amazon
$629.99 Save $230 Get Deal Why we like it

If you’re trying to get into the Dyson fam for less than $500, then the Dyson V11 Origin Cordless Vacuum is a solid choice. Mashable’s vacuum cleaner queen and senior shopping reporter, Leah Stodart, says the V11 line offers a decent battery life (up to 60 minutes) for the price and a pretty good suction for tackling various household cleaning tasks.

The best price on this model is currently at Amazon. As of Oct. 6, you can get it for $399.99, down from $629.99. That's a 37% discount and $230 in savings.

  • Amazon: $399.99 $629.99 (save $230)

  • Walmart: $569 $629.99 (save $60.99) Note: This is technically on sale, but not officially "on sale" on the Walmart website.

  • Dyson: $629.99 (not on sale)

  • Target: $629.99 (not on sale)

More Dyson cordless vacuum dealsBest upright vacuum deal Dyson Ball Animal Total Clean Upright Vacuum $409.99 at Amazon
$659.99 Save $250 Get Deal Why we like it

If you need the kind of deep clean that only an upright vacuum can provide, the Dyson Ball Animal Total Clean Upright Vacuum is the way to go. It's especially ideal for pet owners or anyone with a larger home, and it comes with eight different accessories to tackle any job. The vacuum features a self-adjusting cleaner head, a motorized brush bar, and whole-machine filtration to catch and destroy allergens on site. You’ll also get a five-year limited warranty and lifetime support when you register your vacuum on the MyDyson app.

The best price on this model is currently at Amazon. As of Oct. 6, you can get it for $409.99, down from $659.99. That's a 38% discount and $250 in savings.

Even more early Prime Day Dyson deals
Categories: IT General, Technology

Sora 2 Cameos: How to keep your face from being used

Mon, 10/06/2025 - 17:58

OpenAI's second-generation AI video model, Sora 2, is stirring up controversy, less than a week after the AI giant unveiled the highly anticipated tool and its corresponding app.

The hubbub stems from Sora 2's impressive but alarming ability to generate just about anything in precise detail. Shortly after its launch, users flooded the platform — pitched as a video-forward social media app in the likeness of TikTok or Reels — with alleged celebrity deepfakes, sensitive political content, and licensed characters.

SEE ALSO: Sora 2, Vibes, Feed: How much AI video do we need?

Sora 2's safeguards are seemingly more robust than its competitors — such as those on Grok — reported Mashable tech editor Timothy Beck Werth. Sora 2 has easy reporting mechanisms for sexual and violent content, harassment, and child endangerment. As a way to prevent deepfakes, Sora 2 is also supposed to block users from uploading content that features faces. In theory, Sora 2's face ban should prevent users from creating a deepfake of someone without their consent. But OpenAI's own solution to nonconsensual deepfakes, a feature known as Cameos, has posed its own problems.

Cameos are "reusable characters” modeled after users based on audio and video that they upload. Users have to opt-in to their own deepfake, and can then grant access to their digital likeness on four levels: Only you, people you approve, friends, or everyone. Until now, that was the extent to which Cameos could be controlled, meaning if you had your Cameo toggled to app-wide access, your likeness could be made to do just anything.

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Responding to user concerns, OpenAI has since acknowledged the safety issues free access to someone's digital likeness can pose, announcing new content restrictions for the Cameos. Here's what you need to know if you're trying to make your Cameo a star.

How to protect your Cameo

In an X post by Sora head Bill Peebles, users were directed to a thread by OpenAI technical staffer Thomas Dimson, explaining that the new Cameo settings include both content preferences and restrictions.

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To lock down your Cameo, go to your profile. Select "settings" and then "edit cameo." Tap on "Cameo preferences" and choose "restrictions."

From there, users can set more precise limits on what their Cameo can do and say using text prompts, like "Don't put me in videos that involve political commentary" or "Don't let me say this word," Peebles explained. You can also ensure that your Cameo appears with specific details, such as wearing an identifying clothing item.

If you want to make sure no one but you can use your likeness, make sure you've selected "only me" in the "Cameo rules" section. And if you don't want to make a Cameo at all, users can opt-out while signing up.

Peebles added that Sora 2 is still undergoing tweaks to its model safety, and will be making the Sora 2 watermark more distinct, acknowledging that users may be frustrated with "overmoderation" on the app. "We think it's important to be conservative here while the world is still adjusting to this new technology."

Categories: IT General, Technology

OpenAI, Jony Ive AI hardware faces reported delays

Mon, 10/06/2025 - 17:58

OpenAI’s ambitious hardware partnership with former Apple Chief Design Officer Jony Ive has reportedly hit a snag, according to sources cited by the Financial Times.

Those familiar with the project told the FT that Ive’s startup — acquired by OpenAI earlier this year — is facing both software and hardware challenges with the device. The product is envisioned as a palm-sized, screenless gadget capable of interpreting its surroundings through cameras and microphones. The goal is to create a conversational, contextually aware AI assistant similar to Humane’s Ai Pin or Friend AI, with a planned release sometime next year.

But realizing that vision appears to be proving difficult. The team is reportedly struggling to overcome key development hurdles, which could push the release back to 2027. Among the problems are issues with software architecture, infrastructure, and design integration needed to make the device viable at scale.

Privacy concerns are a major challenge, especially if the device is intended to operate as an "always-on" assistant. And then there’s cost: scaling the compute power needed for a consumer-level AI device could strain OpenAI’s already massive infrastructure budget.

A person close to Ive told the FT that OpenAI, compared to competitors like Google and Amazon, is "already struggling to get enough compute for ChatGPT, let alone an AI device." That’s hardly shocking, given that keeping ChatGPT online reportedly costs the company between $3 and $4 billion a year.

According to the report, the biggest sticking point is the "personality" of the AI itself. OpenAI reportedly wants it to feel like a friendly companion — without veering into the territory of a "weird AI girlfriend." As FT notes, devices like Friend AI have been criticized for the AI personality being "creepy" and "snarky." Many of OpenAI's ChatGPT models have also been criticized for being overly sycophantic as well. "OpenAI was looking for 'ways for it to be accessible but not intrusive,'" the FT writes.

Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

Categories: IT General, Technology

Mashables favorite portable power stations are already 50% off ahead of October Prime Day

Mon, 10/06/2025 - 17:49
Best early October Prime Day deals on portable power stations Best overall deal Anker Solix C1000 portable power station $429.00 at Amazon (save $360) Get Deal Best bundle deal with a solar panel EcoFlow Delta 2 portable power station with 220W solar panel $649 (save $650 + get a free 45W solar panel and a free carrying bag) Get Deal Best small portable power station deal Jackery Explorer 240 v2 $179 (save $70) Get Deal

Portable power stations are here to save the day, and that's not even an exaggeration. These puppies pack in the power to recharge your phone, laptop, keep the refrigerator cooling, and the WiFi router powered on during a storm. Portable power stations come in tons of sizes with various specialties like being great for camping or coming with enough juice to power your entire home for days should a major storm roll through.

We're just one day away from the kickoff Amazon's October Prime Day sale, but there are great deals already on offer. Some of my favorite portable power stations are already sitting at record-low prices at Amazon. Others come with freebies like solar panels and carrying cases. Whatever your portable power needs are, Amazon likely has a model in stock and on sale before Big Deals Days kicks off. Here are some highlights.

Best overall deal Opens in a new window Credit: Anker Anker Solix C1000 portable power station $429 at Amazon
$799 Save $370 Get Deal Why we like it

Read our full review of the Anker Solix C1000 portable power station.

In my testing for the best portable power station, the Anker Solix C1000 emerged as the best overall option for most situations. It comes with a solid 1,056Wh of battery storage, it's easy to carry, is pretty lightweight, and it comes with a super useful light bar. Thanks to this Amazon pre-Prime Day sale, it's already at a record-low price of $429 which is a sweet 46% off the normal price of $799.

The Anker Solix C1000 takes just one hours to recharge and it's expandable should you decide you'd like more power. When testing, I used the Solix C1000 to use a projector for outdoor movie nights, cook dinner in the air fryer, and power up the coffee maker. The Solix C1000 comes with six AC power ports, two USB-A, and two USB-C ports, so there are plenty of options.

Best bundle deal with solar panel Opens in a new window Credit: EcoFlow EcoFlow Delta 2 portable power station with 220W solar panel $649 at Amazon
$1,299 Save $650 free 45W solar panel and carrying case included Get Deal Why we like it

One of the coolest aspects of relying on a portable power station is the ability to recharge via solar panels. If you're one for streamlining the purchase process, the EcoFlow Delta 2 is already on a major sale bundled with a 220W solar panel. In addition to that solar panel, Amazon is offering extra freebies with your purchase and you can add on a totally free 45W solar panel and a free carrying bag. That's a heck of a deal for the price of $649. On its own at full list price, the EcoFlow Delta 2 itself costs $699.

EcoFlow makes some of the best portable power stations and the Delta 2 comes with 1,024Wh of capacity and EcoFlow mentions this translates to recharging a phone almost 90 times or keeping a light on for 31 hours. So long as you have sunshine, that power can be limitless thanks to the included solar panels.

Best small portable power station deal Opens in a new window Credit: Jackery Jackery Explorer 240 v2 $179 at Amazon
$249 Save $70 Get Deal Why we like it

If you're in the market for a portable power station that will keep phones and laptops charged during a power outage that doesn't cost a bunch, the Jackery Explorer 240 v2 could be the best option during Prime Day. Instead of paying the list price of $249, it's on sale for just $179. This smaller model offers two USB-C ports, one USB-A, and one AC. There's also a light that'll assist with plugging things in should you be in the dark.

More portable power station dealsAnkerBluettiEcoFlowJackery
Categories: IT General, Technology

Best Buy has the AirPods Max for $120 off in every color during its Techtober Sale

Mon, 10/06/2025 - 17:31

SAVE $120: As of Oct. 6, the first day of Best Buy's Techtober Sale, the Apple AirPods Max are on sale for $429.99 in every color. That's about 22% in savings and the lowest price we've seen since Amazon Prime Day in July.

Opens in a new window Credit: Apple Apple AirPods Max (USB-C) $429.99 at Best Buy
$549.99 Save $120 Get Deal

Best Buy's week-long Techtober Sale kicked off today as a way to compete with Amazon's Prime Big Deal Days (which officially kicks off tomorrow, Oct. 7). Different year, same old story. The retail giants typically have matching prices on major tech, but if you're looking to snag a pair of AirPods Max, I'd head to Best Buy. Here's why.

As of Oct. 6, Best Buy has the Apple AirPods Max on sale for $429.99 in every single color variety. That's about 22% off their outrageous list price and the best price we've seen since Amazon's July Prime Day sale. Amazon also has the AirPods Max on sale for the same price, but you're limited to just two colors at the time of writing: blue or starlight. If you'd rather have your pick of the bunch, Best Buy is the way to go.

The AirPods Max are stylish, sound great, offer excellent noise cancellation, easy-to-use controls, and solid battery life at 20 hours per charge. "When it comes down to it, the AirPods Max check off almost all the boxes for what makes an excellent pair of headphones," Mashable's reviewer writes. The only unchecked boxes are comfort and price. If you have a small head, they may not be the most comfortable headphones for you. And the $550 price tag is scarier than any Halloween movie on your watch list.

Honestly, I'd never recommend buying the AirPods Max unless they're on sale — which happens very sporadically. We saw the noise-cancelling Apple headphones reach their best price ever back in July (just $399). Since then, the price hasn't dipped below $479.99, making the current discount pretty significant.

Categories: IT General, Technology

Amazon Ring plans to use facial recognition scans

Mon, 10/06/2025 - 17:26

Amazon is adding facial recognition capabilities to its Ring devices — but not everyone’s smiling about its new “familiar faces” feature.

According to an Oct. 3 report from The Washington Post, Amazon Ring is using facial recognition in its home security doorbells and video cameras so your door can recognize and identify people you might know — like a family member or neighbor — and privacy experts have some concerns.

Amazon isn't explicitly calling this tech facial recognition and is, instead, opting for "familiar faces." In a Sept. 30 news post about the update, Amazon said the tool "intelligently recognizes familiar people and empowers customers to reduce notifications triggered by familiar people's routine activities."

SEE ALSO: All the big takeaways from Amazon's fall hardware event: The Kindle Scribe is getting color

"The feature enriches Ring notifications, video events, and timeline with personalized context of who is detected, eliminating guesswork and making it effortless to find and review important moments involving specific familiar people across the Ring App experience," Amazon wrote.

The Post reported that the feature is optional for Ring device owners, but privacy advocates still aren't thrilled, since the people being recorded aren't able to consent to it. While you might already use facial recognition in some of your tech — like unlocking your phone — the Ring poses additional risks because of its history of social, privacy, and legal questions, the Post wrote. That's because the difference here is that you're choosing to use facial recognition to unlock your phone — the food delivery workers and kids playing on the street aren't making that choice with your doorbell camera.

"It’s troubling that companies are making a product that by design is taking biometric information from people who are doing the innocent act of walking onto a porch," Adam Schwartz, privacy litigation director for the consumer advocacy group Electronic Frontier Foundation told the Post.

As the New York Times' Wirecutter pointed out, Ring also has a new feature that allows users to instruct their cameras to automatically respond to specific visitors in specific ways via the Alexa+ Greetings, like calling your brother by name or telling your partner you love them or your neighbor to please leave you alone. Amazon also announced its AI-powered Search Party feature, which is intended to help find lost dogs. It's left on by default, according to The Verge.

Categories: IT General, Technology

Outdoor deals are hot ahead of October Prime Day from brands like Coleman, DJI, and Jackery

Mon, 10/06/2025 - 17:11
Best early Prime Day outdoor deals Best tent deal Coleman Skydome Camping Tent (four person) $84.99 (save $65) Get Deal Best portable power station deal Anker Solix C1000 $429 (save $370) Get Deal Best DJI deal DJI Osmo Action 4 (standard combo) $229 (save $70) Get Deal

If your gear barely made it through the summer, Amazon's October Prime Day event has tons of early deals on offer for all your outdoor and camping essentials. You'll be able to fully gear up for cold(er) weather adventures or stock up for next spring and summer. Plus, it's an ideal time to grab holiday gifts before chaos descends during Black Friday.

A day ahead of the sale, we've spotted deals on portable power stations, coolers, Bluetooth speakers, outdoor cooking supplies, a DJI camera, and more. Coleman tents and LifeStraw water filters are mainstays of Amazon sales — so far, we've only spotted Coleman tents on sale, but we're anticipating the LifeStraw deals to drop once the sale properly begins on Oct. 7.

Below, we've listed some of the best outdoor deals before October Prime Day officially goes from Oct. 7 to 8. We'll keep this page updated with fresh deals as they drop.

Best early Prime Day outdoor deal at Amazon Opens in a new window Credit: Anker Anker Solix C1000 portable power station $429 at Amazon
$799 Save $370 Get Deal Why we like it

Going camping with a portable power station in tow is arguably more important than the hot dogs or the firewood. A portable power station gives you the ability to keep your phones charged, the mood-setting lights on, and even power a coffee maker if you brought one along.

In our testing, the Anker Solix C1000 is the best overall portable power station, packing in a nice 1,056Wh of capacity. That's enough to keep everyone happily charged up for several days. Plus, it only takes 58 minutes of charging time to get back to full capacity on the power station.

Best cooler dealsBest portable power station dealsBest outdoor cooking dealsBest tent dealsMore outdoor deals
Categories: IT General, Technology

Bugonia trailer: Emma Stone swears shes not an alien in Yorgos Lanthimos latest

Mon, 10/06/2025 - 17:02

Emma Stone and director Yorgos Lanthimos have cemented themselves as one of modern film's dynamic duos.

SEE ALSO: 2025 fall movie preview: Every upcoming film you ought to know about

The pair first teamed up on 2018's period piece The Favourite, which earned Stone an Oscar nomination for Best Supporting Actress and Lanthimos a nomination for Best Director. They continued their collaboration with 2023's fantasy fable Poor Things, for which Stone won her second Oscar for Best Actress, and for which Lanthimos received his second nomination for Best Director. Stone and Lanthimos also re-joined forces for 2022's short film Bleat, and for 2024's anthology film Kinds of Kindness.

Now, Stone and Lanthimos return for their fourth feature together: Bugonia. Directed by Lanthimos and written by Will Tracy (The Menu), the film remakes the 2003 South Korean film Save the Green Planet! It also reunites Stone and Lanthimos with Kinds of Kindness' Jesse Plemons, who earned the Best Actor Prize at the 2024 Cannes Film Festival for his performance across the film's three dark tales.

In Bugonia, Stone stars as Michelle Fuller, the high-powered CEO of a major pharmaceutical company. Plemons plays beekeeper and conspiracy theorist Teddy, who, along with his cousin Donny (Aidan Delbis), kidnaps Michelle and locks her in his basement. There, he tries to get Michelle to confess that she's an alien and that she's been puppeteering humanity from her CEO position.

Bugonia premiered at the 2025 Venice International Film Festival, where it received mostly positive reviews for Lanthimos' nihilistic commentary on the modern moment and for Stone and Plemons' performance.

Watch the full trailer for Bugonia above to witness more of Plemons' madcap interrogation of Stone, and for snippets of Stone lip syncing her heart out to Chappell Roan's "Good Luck, Babe!"

Bugonia hits select theaters Oct. 24, then releases wide Oct. 31.

Categories: IT General, Technology

OpenAI bets big on AMD with massive investment

Mon, 10/06/2025 - 16:50

OpenAI is staking some of its future on AMD.

In a press release on its website, the company behind ChatGPT and Sora announced a massive partnership with GPU maker AMD. OpenAI will use AMD hardware to create up to six gigawatts of AI infrastructure over the coming years, with one gigawatt rolling out in 2026. In all, this deal could see OpenAI come to own as much as 10 percent of AMD. The exact dollar amounts at play here have not been revealed, but an AMD executive was quoted in the press release as saying the deal would "deliver tens of billions of dollars in revenue" to AMD while scaling up OpenAI's projects.

SEE ALSO: OpenAI reportedly plans to launch TikTok-like app with Sora 2 launch

“This partnership is a major step in building the compute capacity needed to realize AI’s full potential,” OpenAI CEO Sam Altman said in the press release. “AMD’s leadership in high-performance chips will enable us to accelerate progress and bring the benefits of advanced AI to everyone faster.”

This announcement comes just days after OpenAI announced a different deal with Nvidia, the market leader in GPUs and an AMD competitor. That deal would see 10 gigawatts' worth of OpenAI infrastructure built with Nvidia hardware. Per Fortune, that kind of rollout would use as much power as New York City and San Diego combined just to fuel whatever it is Altman and co. are planning to do with AI.

Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

Categories: IT General, Technology

Im tracking the best October Prime Day MacBook deals: Prices start at just $799

Mon, 10/06/2025 - 16:44

As Mashable's resident laptop expert, I'm in charge of sniffing out the best deals on Apple MacBooks ahead of Amazon Prime Big Deal Days (an "October Prime Day" sale slated for Oct. 7 to 8). And what a ride we've been on already.

You see, Amazon had several popular models from Apple's lineup marked down to record-low prices all throughout August and September. That includes the base configurations of the 13-inch M4 MacBook Air, its 15-inch counterpart, and the 14-inch M4 MacBook Pro: They were only $799, $999, and $1,299, respectively (a $200 to $300 savings). Then, a week before the October Prime Day sale began, those all-time lows suddenly disappeared (Amazon's pre-sale coyness is annoying).

SEE ALSO: Amazon's October Prime Day is coming on October 7 — here are 30+ early deals to shop now

Fortunately, a day before the sale officially kicks off, we're seeing those record-lows reappear. The retail giant has an upgraded M4 MacBook Air with 512GB of storage on sale for $999 or the base model with 256GB of storage for only $799. Neither has ever seen a bigger discount, so I'd feel confident adding either to your cart prior to the sale's formal start time.

Below, I've outlined the details of that offer alongside the other early October Prime Day MacBook deals I'm tracking. Check back soon in case more record lows reappear ahead of schedule.

Best MacBook deal Opens in a new window Credit: Apple Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD) 🔥 $799 at Amazon
$999 Save $200 Get Deal Why we like it

Apple's latest MacBook Air offers quiet, Pro-level performance in an ultrathin form factor. It was 24% faster than its M3 predecessor in our CPU benchmark, and it features a new 12MP Center Stage camera in addition to open-lid support for two monitors.

If you don't need the heavier specs of a MacBook Pro and want to keep some money in your pocket, the base configuration of the 13-inch M4 MacBook Air is still a total powerhouse — and it's only $799 going into Prime Big Deal Days. That's the lowest price it's ever been. Even at full price, it's our favorite MacBook for most people, so we're definitely not going to argue with $200 in savings. Need more storage? The model with 512GB is just $200 more at $999.

Read Mashable's full review of the 15-inch Apple MacBook Air (M4).

More MacBook deals

MacBook Air

MacBook Pro

Categories: IT General, Technology

This Gmail trick will keep your messages and clear your storage

Mon, 10/06/2025 - 16:36

If you find yourself running out of Gmail storage, you might not need to shell out cash to Google for more gigabytes.

The folks over at CNET came up with an ingenious solution to get inbox zero while still holding onto your old emails — just in case you might need them down the line. (Disclosure: CNET is owned by Ziff Davis, which is the same parent company as Mashable.) In short: You create a second, free Gmail account to archive all your old emails. You migrate the old messages there while getting your primary account back to zero.

CNET has the full steps over at its site, but in Gmail you can use the "Forwarding POP/IMAP" tab to forward all your emails and have them automatically deleted from your original account. From there, you can set up your new account to import all the emails. It's a relatively straightforward way to clear up your inbox without deleting everything.

SEE ALSO: Gmail business users can now send secure encrypted email to anyone

Gmail accounts come with 15GB of free storage and, frankly, while that used to feel like a ton of storage, nowadays it can be filled quite quickly. Heck, we were writing about running out of Gmail storage at Mashable all the way back in 2018. CNET's method to beat the system is pretty smart and Reddit is also full of similar hacks.

You can also just choose to pay for more storage, should these steps prove too confusing or time-consuming. Even CNET's hack requires hours of waiting, at minimum. Google's cheapest option is $20 per year for 100GB of storage, with rising storage and costs from there.

Categories: IT General, Technology

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