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YouTuber turned feature filmmaker Curry Barker's indie horror movie Obsession has been a surprise hit of the season. Not only has it surpassed box office expectations, raking in over $400 million globally, but it has also become the highest-grossing Focus Features film ever.

The best ways to watch 'Obsession' at a glance: Watch now Buy or rent 'Obsession' on Prime Video $19.99 or $24.99 Shop Now Watch now Buy or rent 'Obsession' at Apple TV $19.99 or $24.99 Shop Now Watch later Peacock Premium yearly subscription $109.99/year (save $21.89) Get Deal Watch later Peacock Premium for Students and Young Adults $5.99/month for 12 months (save $5/month) Get Deal Watch later Peacock Premium for First Responders and Medical Professionals $6.99/month (save $4/month) Get Deal Watch later Peacock Premium for Active Military and Veterans $6.99/month (save $4/month) Get Deal Watch later Peacock Premium for Teachers $6.99/month (save $4/month) Get Deal Watch later for free Instacart+ (includes Peacock Premium for free) $99.99/year (save $109.99/year) Get Deal Watch later for free Walmart+ (includes Peacock Premium for free) $98/year (save $109.99/year) Get Deal

Leading lady Inde Navarrette's performance as Nikki has been celebrated by audiences and critics alike (including Mashable's own Kristy Puchko). Even horror icon Stephen King said he can't stop thinking about the film's blend of horror and humor.

If you missed out on the twisted flick in theaters, it's officially available to watch at home this month. But you'll have to hold off a little longer for its streaming debut. Here are all the details you need to know to watch Obsession.

What is Obsession about?

Obsession is a classic case of "be careful what you wish for." It follows lonely young man Bear (Michael Johnston) who's crushing on obsesssing over his friend Nikki (Navarrette). He's not very skilled in talking to women, let alone dating, so when he gets his hands on a "One Wish Willow" that promises to make his dream come true, he wishes for Nikki to love him more than anyone else. As you can imagine, things don't go as planned.

Check out the official trailer below.

How to watch Obsession at home Credit: Focus Features

As of June 30, Obsession is available to watch at home. You can buy it or rent it at digital-on-demand retailers for as low as $19.99, or you can wait a little while to stream it on Peacock. See all the details below.

Buy or rent it on digital

A little over a month after its theatrical release, Obsession made its digital debut on June 30, 2026. That means you can buy or rent the movie from on-demand retailers. If you choose to rent, you'll get 30 days to watch the film and just 48 hours to finish it once you start. If you choose to buy it, then it's yours to keep and watch forever.

Here are some quick links to rent or purchase the film:

• Apple TV — buy for $24.99, rent for $19.99

• Fandango at Home — buy for $24.99, rent for $19.99

• Google Play — buy for $24.99, rent for $19.99

• Prime Video — buy for $24.99, rent for $19.99

• YouTube — buy for $24.99, rent for $19.99

Stream it on Peacock

While we don't have an exact streaming release date yet for Obsession, we do know that it will make its debut on Peacock. The NBC Universal streaming service is the first stop for Focus Features films out of the theater. Based on other recent Focus Features films (Song Sung Blue, Hamnet, Bugonia), we can make an educated guess that Obsession will be streaming in August 2026 on Peacock.

Note that Focus Features' licensing deal gives Netflix a 10-month streaming window after the film's initial Peacock debut, before sending it back to Peacock. If you have a Netflix subscription, you could wait a little longer and stream Obsession without having to sign up for another service.

While the cheapest Peacock subscription costs just $7.99 per month, it unfortunately won't grant you access to theatrical releases. Instead, you'll need at least Peacock Premium, which costs $10.99 per month. Before you sign up, be sure to check out the best ways to save some money on a subscription below.

The best Peacock streaming dealsBest Peacock deal: Save up to $33 on an annual subscription Opens in a new window Credit: Peacock Peacock Premium annual subscription $109.99 per year or $169.99 per year (save 17%) Get Deal

Paying for a year of Peacock Premium or Premium Plus up front can save you up to $33.89. Premium (with ads) costs $10.99 monthly, which adds up to $131.88. If you pay for the annual plan, however, it'll only cost you $109.99 — a savings of $21.89.

Likewise, the Premium Plus plan costs $16.99 per month, which adds up to $203.88. The annual plan, on the other hand, costs just $169.99 — a savings of $33.89. You'll essentially be getting two months of streaming for free by opting for an annual subscription.

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If you're an Xfinity customer, there's a good chance you can get Peacock for free. Here's a breakdown of who is eligible (head to Xfinity.com for more details):

• Xfinity Internet customers who are Diamond or Platinum Xfinity Rewards members can get Peacock Premium for free by redeeming a reward for it. Sign in at xfinity.com/rewards and choose Peacock as a reward. Then, wait for your email (it may take a few hours) with instructions on activating the offer.

• NOW TV customers can also receive Peacock Premium as part of their service.

• New customers with Xfinity Internet and an X1 TV Box, Flex streaming TV Box, or a Xumo Stream Box from Xfinity can get Peacock Premium for free for six months.

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Both students and young adults (ages 18 to 24) can take $5 per month off a Peacock Premium subscription all year long. Verify your student status or age through SheerID, and you'll receive a unique promo code to knock the price down to just $5.99 instead of $10.99. Just note that once the promo year is up, you'll be charged full price unless you cancel.

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First responders, medical professionals, teachers, and military personnel can all unlock Peacock Premium subscriptions (with ads) for a discounted rate of $6.99 per month by verifying professional status through SheerID. Those who continue to meet verification qualifications can renew their subscription at a discounted rate each year. Prices are subject to change year to year.

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An Instacart+ membership ($99.99 per year) unlocks a free Peacock Premium subscription ($109.99 per year value) on top of free grocery delivery, lower fees, and credit back on eligible pickup orders. You'll even get a free two-week trial to kick things off. If you time your trial to match up with the release of Obsession on Peacock, you can easily watch it for free. Just be sure to cancel before you're charged the full amount. We recommend setting a calendar alert to remind you.

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One of the best ways to score streaming services for free is by signing up for a Walmart+ membership. With a $98 Walmart+ subscription, you can choose either Peacock Premium or Paramount+ Essential as a free perk — and you can switch every few months. Since Peacock Premium is a $109.99 value, the $98 Walmart+ membership is already a better deal than paying for Peacock on its own. Of course, you'll also get free shipping with no order minimums, fuel discounts, a Scan & Go checkout tool, and early access to deals during Walmart's major shopping events.

The automaker has launched the Topolino in the United States, but it's not a car in the traditional sense. It's the brand's first entry into the country's growing micromobility segment, a category built around golf carts and neighborhood electric vehicles rather than for everyday roads.

TL;DR: Send unlimited files of any size with lifetime access to Transfr Pro for $79.97 through July 19.

Opens in a new window Credit: Drime Transfr Pro Fast & Secure File Transfer Subscriptions: Lifetime Subscription $79.97
$499 Save $419.03   Get Deal

If your work involves large files, you’ve probably run into upload limits, expired download links, or another monthly subscription just to send a project. Transfr Pro takes a simpler approach: unlimited file transfers, professional sharing tools, and a one-time payment instead of recurring fees.

Through July 19, you can get lifetime access to Transfr Pro Fast & Secure File Transfer for a one-time $79.97 (reg. $499).

Designed for freelancers, photographers, videographers, agencies, designers, and anyone who regularly shares large files, Transfr Pro lets you send files of any size without the restrictions that often come with traditional file-sharing services. Instead of juggling multiple upload services, everything happens in one browser-based platform.

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It also goes beyond basic file delivery. Built-in Send & Track analytics show when recipients view or download your files, along with transfer activity and visitor locations. If you’re waiting on client feedback or confirming a delivery, those extra insights can save a few follow-up emails.

Files are protected with end-to-end encryption, and the platform runs on GDPR-compliant European infrastructure developed by the team behind Drime. You can also customize transfer pages with your own branding, preview supported files before download, and store shared files for up to 60 days.

One thing worth noting: this isn’t a cloud storage replacement for long-term archiving. It’s designed primarily for fast, professional file delivery and collaboration.

If you regularly send creative projects, presentations, videos, or other oversized files, Transfr Pro offers a practical alternative to subscription-based transfer services.

Get lifetime access to Transfr Pro for a one-time payment of $79.97 (reg. $499) through July 19.

StackSocial prices subject to change.

FIFA officially has Bieber fever.

The World Cup governing body and the action platform Global Citizen announced July 8 that Justin Bieber will co-headline the World Cup final halftime show on July 19 at New York New Jersey Stadium. He'll share the stage with Madonna, Shakira, and BTS in support of the FIFA Global Citizen Education Fund.

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The 11-minute show will also feature Burna Boy, Venezuelan conductor Gustavo Dudamel, and the PS22 Chorus, the Staten Island elementary school choir, performing alongside Coldplay. The show is also set to feature Sesame Street characters, including Kermit, Miss Piggy, and other Muppets, as part of the broadcast's education-focused message. Coldplay frontman Chris Martin is curating the performance.

"The FIFA World Cup brings the world together in a way nothing else can," Bieber said in a statement. "I'm grateful to be part of this Halftime Show, and even more grateful knowing it's already helping expand access to education for children around the world."

The halftime show is the first of its kind in FIFA World Cup history. While major soccer events often include opening ceremonies or pre-match performances, FIFA is introducing a halftime performance for this year's final.

The show will support the FIFA Global Citizen Education Fund, which is raising $100 million to expand access to education and soccer for children worldwide. According to Global Citizen, the fund has already raised more than $50 million. Throughout the tournament, $1 from every ticket sold to FIFA World Cup 2026 matches is being donated to the fund.

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Bieber's addition expands a lineup that already included several major global artists. Madonna, Shakira, and BTS were previously announced as headliners for the show back in May, while Burna Boy brings another connection to the tournament through "Dai Dai," the official song of the 2026 World Cup, which he performs with Shakira.

"The FIFA World Cup is one of the few moments that truly brings the entire world together," Burna Boy said in a statement. "To represent Africa on the first-ever FIFA World Cup Final Halftime Show is a privilege and a responsibility that I don’t take lightly."

The announcement has not been universally embraced, especially among soccer fans who already feel this World Cup has been "Americanized," especially with the addition of brand-sponsored hydration breaks that interrupt the usual rhythm of matches. Adding a Super Bowl-style performance in the middle of the New Jersey final feels, to some, like another step in that direction.

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That experiment will get its first test next week, and FIFA is hoping they don't have to say "Sorry."

The computer market just faced one of its grimmest periods in recent memory. IDC analysts estimate PC shipments fell 4.9 percent in the second quarter (Q2) of 2026, representing the first decline in over two years — although one company remained unscathed.

Between match attendance and the sheer number of viewers watching at home or at fan events, there's no doubt that this year's World Cup is going to break many records.

However, this latest record-breaking achievement from the 2026 World Cup is truly astonishing.

According to Google, Google Search saw its highest usage ever on Tuesday immediately after Argentina scored the winning goal in its comeback victory against Egypt in the World Cup Round of 16 match. This moment surpassed all prior Google Search usage periods in the company's near-28 year history.

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"Google Search broke all prior usage records and saw its highest usage in history right after Argentina scored their winning goal in yesterday’s match!" said Google SVP of Knowledge & Information Nick Fox alongside the exploding head emoji in a post on X. 

Google confirmed to Mashable that the measure is based on the number of search queries per second that occurred on its search engine during the game, immediately following Argentina's third goal.

Argentina, the defending World Cup champions, were on the brink of elimination as Messi and the rest of the team were losing 2-0 up until the 79th minute of the game. Argentina pulled off a miraculous comeback, scoring three goals within 14 minutes, with the winning goal scored in the third minute of extra time after the 90th minute.

Google tells Mashable that the top search query after Argentina’s winning goal was “argentina vs egypt,” with users ostensibly searching for results of the match.

SEE ALSO: Hyundai's Atlas robot debuts on the biggest stage of all: The World Cup

Google also shared global Google Trends data with Mashable that shows other search queries that contributed to the record-breaking Google Search usage after Argentina's third goal.

In addition to “argentina vs egypt,” these queries include:

• argentina x colombia 

• how many world cup goals does messi have

• who else is playing in the world cup today

• how many world cups have argentina won

• what is it called when a player hits another player in game

• is it messi's last world cup

• where is the final world cup game being played

• how many assists does messi have in world cup 2026

• who is the best football player in the world

• who will argentina play in the world cup

As you can see, there was clearly lots of interest in Messi specifically, who scored the second goal and was credited with the assist for the first goal. Messi's goal was his eighth overall in this World Cup tournament so far. Also, based on the search data, it appears many users thought Argentina would go on to face Colombia next. However, later that day, Switzerland eliminated Colombia in penalties.

There is still plenty of World Cup left — and plenty more records to potentially break — with four quarterfinal matches, two semifinals, and then the final game left to go.

Argentina will now face Switzerland next on Saturday, July 11.

The Porsche 718 Cayman has long been the sports car benchmark for enthusiasts who want a premium badge without stepping into full supercar territory. Its mid-engine layout, sharp chassis, and near-perfect balance give it the kind of driving feel that makes every corner more rewarding.

Netflix's library of hit movies, award-winning TV shows, and unique originals is one of the reasons why the streamer remains so popular. Shows like Suits, which had a successful run on cable TV, exploded in viewership on Netflix. While Netflix would love to keep its licensed programming forever, it's an unrealistic ask, meaning many notable shows eventually leave for other streaming services.

Most operating systems work in the same basic fashion—you install apps from the binaries or an app store, change configuration files as needed, and perform piecewise updates as needed. NixOS changes that approach entirely.

By many measures, GitHub is as popular as ever. One new user joins every second, the service hosts over 600 million repositories, and nearly one billion commits were made in 2025.

ChatGPT just became a much closer rival to Google's Gemini Live. OpenAI has released a major ChatGPT Voice update that brings far more natural conversations with AI, not to mention better answers.

Christopher Nolan's The Odyssey has finally completed its first voyage in front of critics, and the early reaction is basically: find the biggest screen near you.

The first social reactions to Nolan's adaptation of Homer's epic arrived after the film's London world premiere and early press screenings. The movie, shot entirely with IMAX film cameras, opens in theaters July 17.

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That last part is not just marketing copy. The Odyssey is the first feature film shot entirely with IMAX cameras, and Nolan's commitment to scale appears to be a major part of the early conversation. The nearly three-hour film was shot across six countries, including Morocco, Greece, and Iceland, with real ships, practical effects, and large-scale crowd scenes. Matt Damon, who stars as Odysseus, called the experience "much harder than anything I've ever done."

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The movie follows Odysseus after the Trojan War as he tries to return home to Penelope (Anne Hathaway) and their son, Telemachus (Tom Holland). Along the way, because this is The Odyssey, there are gods, monsters, witches, temptation, punishment, and the kind of journey that has been tormenting high school English students for generations.

Zendaya plays Athena, while the stacked ensemble also includes Robert Pattinson, Lupita Nyong’o, Charlize Theron, John Leguizamo, Jon Bernthal, Samantha Morton, Himesh Patel, Elliot Page, and Benny Safdie.

Early reactions suggest Nolan has leaned fully into both the myth and the machinery needed to make it feel enormous, with the cast matching the scale around them. Holland, Damon, Hathaway, Leguizamo, Pattinson, and Nyong’o have all received praise for their performances.

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For movie lovers online, the first reactions are exactly what they were hoping to hear.

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Not every reaction around The Odyssey has been glowing. Before the first critical reactions arrived, Nolan's film had already become the latest blockbuster pulled into an online fight over casting, historical accuracy, and what counts as loyalty to a centuries-old text.

Some of the backlash has focused on the film's ensemble, including Lupita Nyong'o as Helen of Troy, Elliot Page as Sinon, Himesh Patel as Eurylochus, and Travis Scott as a bard. Right-wing commentators have accused Nolan of modernizing the story too aggressively, with Elon Musk repeatedly criticizing the film's casting and claiming Nolan had "desecrated" Homer's epic to appeal to awards voters, prompting a response from Tom Holland (the historian, not the actor).

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Other complaints have been about the film's look and language, including costumes some viewers called anachronistic, American accents, and Holland's Telemachus referring to Odysseus as his "dad." Nyong'o, for her part, has defended Nolan's approach, stating she supports "the version of this story that he is telling" and that the cast is "representative of the world" in a recent interview. Notably, Nolan has cited Emily Wilson's more modern 2017 translation of the Greek epic as one of his many inspirations.

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All of this buzz, both good and bad, arrives with unusually high expectations. The Odyssey is Nolan's follow-up to Oppenheimer, the 2023 blockbuster that won Best Picture and turned a talky, three-hour biographical drama about J. Robert Oppenheimer into a genuine pop-cultural event (with a little help from Barbie). The Odyssey cost $250 million to make, and box office forecasters expect it to open between $80 million and $130 million in the U.S. and Canada.

The hype has been building for a while. Select IMAX tickets went on sale a year in advance and were snapped up quickly. Now that the first reactions are out, the message from critics and film journalists is fairly consistent: This is not the movie to casually half-watch later on a laptop while answering emails.

Odysseus may be trying to get home, but we'll be trekking toward the nearest IMAX.

Erling Haaland has become one of the 2026 World Cup’s biggest characters in China, and not just because he keeps scoring.

The Norwegian striker has spent the past few weeks dominating the field, terrifying defenders, and helping push Norway deep into the 2026 FIFA World Cup. But online, especially on Chinese social media, he has become many other things: a “Nordic Cyborg,” Majin Buu, a goofy giant, a Viking warrior, and, somehow, the romantic lead on Love and Deepspace.

The fixation has been building for weeks. In early June, Haaland became a global brand ambassador for Walovi, the international arm of Wang Lao Ji, a popular Chinese herbal drink brand. The campaign featured Haaland speaking Mandarin in scenes built around football, summer heat, and a jingle that plays on the sound of his name.

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Chinese fans quickly ran with it.

Since joining Weibo, China’s major microblogging platform, and Douyin, the Chinese version of TikTok, a month ago, Haaland has amassed over 1 million followers on Weibo and more than 5 million on Douyin. Hashtags related to the striker have also generated hundreds of millions of views on Weibo, where fans have been clipping his ads, remixing his image, and turning him into a running joke.

A lot of the appeal comes from how different Haaland is on the field versus online. On the field, he’s a 6-foot-5 Manchester City forward with a mechanical scoring record. Online, Chinese fans have nicknamed these two personalities: “Nordic Cyborg” on the pitch, and “Habao” or “Baby Ha” off of it.

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One of the most unexpected versions of Halaand has been...a digital love interest? The popular Chinese sci-fi romance mobile game Love and Deepspace lets players form relationships with fictional male characters, and fan-made Haaland posts have styled him like a collectible love interest and comparing him to the characters players already know.

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The romance-game jokes are only one corner of the larger Haaland meme boom in China. Fans have also turned him into a Viking, an anime hero, and the subject of song edits built around his name. One popular fan song, “Haaland (Ha Ha Ha),” is set to the tune of “Moskau,” the 1979 track by German Eurodisco group Dschinghis Khan.

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These aren't the only versions of Haaland circulating online.

Last week, a video circulated on X appearing to show Haaland sitting in a restaurant, eating, then flinching at his own reflection. One post sharing the clip racked up more than 31 million views in a matter of days. The video was debunked — fact checkers traced the original footage to a slapstick skit by Chinese comedian Jin Long, posted to TikTok in mid-June, with Haaland’s face later swapped in using AI.

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But, Haaland himself makes these digital depictions easier to believe. His own social media presence is famously unpolished, especially on Snapchat, where he posts casual selfies, filters, jokes, Q&As, and strange little updates that give fans more material to work with.

He also engages in many of the memes, leaving comments on edits and AI footage.

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He is not the only footballer getting AI treatment. Videos have reimagined Cristiano Ronaldo, Lionel Messi, Neymar, Kylian Mbappé, and David Beckham as K-pop idols, complete with idol styling and choreography.

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There is plenty more content that has kept the internet entertained during the past few weeks of back-to-back World Cup programming, some with full scripts.

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At this point, the World Cup has a knockout bracket and a fan-edit bracket. Haaland seems to be doing pretty well in both.

Meta smart glasses automatically disable recording if users attempt to disable the devices' recording indicator light, the company has revealed in the wake of mounting privacy concerns.

Announced in a blog post on July 7, the safety feature detects when a user has tampered with or covered the wearable's capture LED, a blinking white light on the edge of the frame that alerts others the wearer is using the glasses' camera.

If the light is no longer visible, Meta says, the glasses will disable use of the camera until the device detects the light is visible again.

SEE ALSO: Meta’s smart glasses have a new look and the same privacy problem

The safety feature is available immediately on second generation devices. It will roll out across the line of wearables — including the new Meta Glasses by Kylie line — and is mandatory for all device users.

Mark Zuckerberg's company is also going after third-party sellers who advertise devices with disabled LEDs, including banning accounts on Meta platforms.

Meta's line of sleek smart glasses have sparked online debate about the ethics of filming others in public without their express consent. On the one hand, the glasses' hands-free video has revolutionized content creation, making it easier than ever to film yourself on the go. But on the other, they have led to a sub-genre of content featuring rampant harassment of people, mainly women, in public spaces.

Critics note the easy-to-miss LED is a key problem, and have urged Meta to update its devices with more explicit indicators.

But in the blog post, Meta explained its rationale for the small white light — which offers the "best combination of visibility and [user] experience" during both day and night filming.

As for why the device couldn't make a recording sound audible to anyone in the vicinity of a recording? "It’s simply not practical to make that sound be heard at a distance," claims the company.

SEE ALSO: Enter the Mashable Big Guessing Game to win a new Apple Watch

For some reason, the very best Samsung tools and customization settings aren't shipped enabled by default. Instead, some of the best are hidden away in an app you have to download separately.

If your goal is to spend as little as possible on fuel, the obvious choices usually come from Toyota or Honda. Those brands dominate the hybrid conversation, but they don't actually build the most efficient SUV on sale today. That honor belongs to a smaller, often-overlooked crossover that quietly outperforms them all at the pump.

Meta is facing a fresh wave of criticism over a new AI image generator — which encourages users to generate AI images using other people's public photos.

On Tuesday, Facebook and Instagram's parent company, Meta, introduced an AI tool called Muse Image, created by its AI division, Superintelligence Labs.

Muse Image is available via Meta's AI app, as well as WhatsApp and Instagram Stories. According to Meta, Muse Image "uses advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations you can download and share anywhere."

So far, so normal — but the AI image generator also lets users @ mention a specific Instagram account within the Meta AI app in order to add that Instagram account to the Muse Image creator.

In other words, Muse Image can add an Instagram user to their AI creations without the Instagram user's awareness. 

"Tagging a username lets Meta AI use public photos to build a visual that’s ready to post," Meta says. Any public Instagram profile can be used by Muse Image, unless that user explicitly opts-out.

Not surprisingly, privacy experts and watchdog groups are criticizing Meta over the feature. The nonprofit consumer advocacy group Public Citizen called the feature "an egregious invasion of user privacy."

"Meta has once again chosen the creepiest possible path," said J.B. Branch, the Public Citizen's director of federal AI governance and technology policy, in a statement. "People should not wake up to discover their face has become raw material for someone else's AI experiment.

"This is another invasion of consumers' privacy. Instead of asking for meaningful consent, Meta quietly defaults users into the system and buries the opt-out in account settings. It’s a playbook we've come to expect from a company with a long history of putting its business interests ahead of the public."

How to opt-out of Meta's Muse Image

Speaking of opting-out, there are two ways to make sure your public Instagram images and likeness aren't used by the @ mention Muse Image feature.

If your Instagram profile is set to private, Instagram respects that privacy setting as Muse Image requires access to Instagram account's public photos in order for the tool to generate AI images. Muse Image will inform a user that they cannot use your Instagram account likeness if they try to @ mention your account to generate an image.

If you have a public Instagram profile, however, you do now need to opt-out in your account settings.

Open the Instagram app on your phone. Head to your Profile. From there, tap the menu button in the top-right hand corner and then tap on Sharing and Reuse. On that page, scroll down to the "Allow people to reuse your content on Instagram and with AI features at Meta" section.

There are two settings, Posts and Reels, each with their own toggle. Turn both of them off if you don't want Meta's AI tools to use either your Posts, which include images, or your Reels, in order to generate content for Muse Image.

If your Netflix My List, like mine, is usually refreshed with documentaries as new monthly schedules roll around, July's schedule has plenty to offer. The streaming platform is releasing a mix of true crime, disaster, and historical documentaries that revisit shocking events and cases.

When it comes to Emmy snubs, the Mashable team is most dismayed by Dropout walking away with nothing in this morning's nominations.

Game Changer isn't just a program on Dropout; it's also a fitting description of the platform itself. CEO and game show host Sam Reich has been rewriting the rules of Hollywood with labor practices that include paying for auditions and profit-sharing. Plus, with his comedy collaborators, he's launched inventive TV shows like Game Changer, Dimension 20, and Very Important People.

And yet the Television Academy has recognized none of the above.

SEE ALSO: Dropout is a game-changer for comedy and creators

Earlier this year, for Mashable 101, I interviewed Dropout stars, including Reich, Brennan Lee Mulligan, and Vic Michaelis. As Michaelis said of the indie streamer's Emmy nomination potential, "It does really feel like we are at a tipping point right now."

Michaelis, who performs across several Dropout shows and hosts the comedy show Very Important People, noted, "The Oscars are moving to YouTube," and "There's a podcast category now for the Golden Globes. Things are starting to change." 

So, what happened?

Why did Dropout get snubbed at the Emmys?

Last April, Variety reported that Dropout had submitted for 11 categories for the Emmy Awards. Very Important People was submitted for Outstanding Variety Series, and Michaelis for Lead Comedy Actress. Meanwhile, Game Changer pitched for Outstanding Game Show and Outstanding Host for a Game Show, for Reich. Other submissions were in the creative Emmys categories, including direction, costumes, make-up, and picture editing.

For Dropout fans, this seemed like a strong strategy. On Very Important People, Michaelis plays a version of themself who is a desperate journalist, seeking to impress at all costs. Each week, as they welcome a new surprise guest — a prosthetics-covered comedian who improvises a character "on the spot" — Michaels is challenged to create an arc with her collaborator, while keeping in character and going off the rails for comedy greatness wherever possible.

Who did get nominated for the Emmys Dropout was aiming for?

The make-up accomplishments alone should have made Very Important People a lock. But instead, the nominations for Outstanding Makeup For A Variety, Nonfiction Or Reality Program went to Dancing with the Stars, the Oscars, and Saturday Night Live. This hints at an issue critics of the Emmys have pointed to over and over: The Emmys favor legacy over innovation.

This year, the Emmy nominations for Outstanding Variety Series went to The Daily Show, Jimmy Kimmel Live!, Last Week with John Oliver, The Late Show with Stephen Colbert, and Saturday Night Live. Each is an institution for comedy, leaving no room for the new voices that are cracking up audiences.

Outstanding Game Show nominees include Celebrity Family Feud, Jeopardy!, The Price is Right, Wheel of Fortune, and Who Wants to Be a Millionaire. Once more, all legacy shows.

Outstanding Lead Actress in a Comedy Series nominees are Quinta Brunson for Abbott Elementary, Ayo Edebiri for The Bear, Elle Fanning for Margo's Got Money Troubles, Lisa Kudrow for The Comeback, and Jean Smart for Hacks. None are underserving of this honor. But all are in more traditional comedy shows than what Michaelis creates with the VIP team.

Outstanding Host for a Game Show nominees include Steve Harvey for Celebrity Family Feud, Ken Jennings for Jeopardy!, Colin Jost for Pop Culture Jeopardy!, Jimmy Kimmel for Who Wants to Be a Millionaire, and Martin Short for Match Game. No real surprises, but also in this bunch, no one who hosted a different game every week and then unexpectedly became a contestant when his collaborators turned the tables. (See the epic "Samalamadingdong," and tell me Jost could pull that off.)

SEE ALSO: Dropout's Brennan Lee Mulligan knows he can't win. But could that be about to change? Dropout defies easy categorization.

In an interview with Mashable, Reich spoke about the challenge of picking episodes for submission that would get across what makes Game Changer special.

At the time, he said, "'Rulette' is a pretty good bet. It's very funny, [a] very well-celebrated episode. It's very in the spirit of our show, despite even feeling a little bit basic for the show. It's like a great introduction to our show, and it's almost traditional enough that your average Emmy voter could look at it and go like, 'Oh, I understand how this is a game show like the game shows I'm used to, and how it's different.'"

A similar debate went into where to submit Very Important People, a parody talk show. As Michaelis put it, "Do [our shows] fit perfectly into those boxes? No."

But as Dropout grows, it seems the Emmys are an almost inevitable next step. And some progress has been made for creator representation, as fellow Mash 101 honoree Kareem Rahma’s "Subway Takes" earned an nomination in "Outstanding Short Form Comedy, Drama Or Variety Series."

It took years for the Emmys to acknowledge the excellent shows coming out of streaming studios like Netflix over traditional broadcast programs. Now, indie streamers like Dropout are facing that same uphill climb. How will it take for the Television Academy to recognize the incredible craftsmanship, creativity, and comedy that's coming out of Dropout? At least one more year.

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