Mashable

Perhaps we should change the title of Spider-Man: Brand New Day to Spider-Man: Mental Health Day, because goodness knows Peter Parker (Tom Holland) needs one.

At the end of Spider-Man: No Way Home, Doctor Strange (Benedict Cumberbatch) cast a spell that made everyone forget Peter's existence. The spell saved the multiverse, but it left Peter completely isolated, even from his girlfriend MJ (Zendaya) and his best friend Ned (Jacob Batalon).

SEE ALSO: 'Dune: Part Three' teaser is here to get you back on the Timothée Chalamet train

Spider-Man: Brand New Day picks up four years after the end of Spider-Man: No Way Home, and it's clear that isolation has never gotten easier for Peter. In the trailer, he watches social media videos of MJ and Ned's first day at MIT and continues to yearn for their company — especially when they become his neighbors.

As if the crushing loneliness weren't enough, Spider-Man: Brand New Day also sees Peter going through some serious physical mutations including developing organic webs. For help on that matter, he goes to another expert on painful superhero transformations: Dr. Bruce Banner (Mark Ruffalo).

Bruce isn't the only MCU favorite to make an appearance in the trailer. Frank Castle/The Punisher (Jon Bernthal) is also in the mix, sassing Peter in a high-stakes car fight. Plus, villain Scorpion (Michael Mando) from Spider-Man: Homecoming is back, just one of many frightening bad guys Peter faces off with in the trailer.

Notably missing? Sadie Sink, who's confirmed to star in an as-yet undisclosed role. IGN speculates that she appears briefly in the trailer as a character in a long coat and grey hoodie, who seems to be a powerful psychic. Could this be our first look at the MCU's take on Jean Grey?

Will Peter find his way back into MJ and Ned's lives? What is happening to his powers? And how will Spider-Man: Brand New Day set up Avengers: Doomsday? We've got to wait until July to find out.

Spider-Man: Brand New Day hits theaters July 31.

FREE BOOKS: The latest Stuff Your Kindle Day takes place on March 18-21. This Romance Book Blast, hosted by Indie Author Hive, is offering free romance books for your e-reader.

The Stuff Your Kindle Day schedule was completely wild at the start of this year, to the point where we needed a break. We got exactly what we wanted, and now we're ready to jump back into a busy period after weeks of nothing.

The latest Romance Book Blast, hosted by Indie Author Hive, is offering participants the chance to download romance books without spending anything. And everything that you download is yours to keep forever, so this is your best opportunity to stock up ahead of the summer. We're sure you've got some serious reading planned for the coming weeks and months, so you'll need some material.

SEE ALSO: I tested the best Kindles to help you find the perfect e-reader

Looking to make the most of the latest Stuff Your Kindle Day? We've lined up everything you need to know about this popular event.

When is Stuff Your Kindle Day?

This Romance Book Blast takes place on March 18-21. Unlike a lot of 24-hour giveaways, this event gives you the opportunity to properly take stock of your options and download the titles you know you want to read. There's no need to panic.

Which ebooks are free?

This Romance Book Blast offers free (or heavily discounted) romance books from a number of sub-genres, including dark romance, small-town romance, fantasy, paranormal, romcom, sports romance, and more. Anyone can participate in this event: Kindle and Kobo readers can download these romance books for free.

Is Stuff Your Kindle Day the same as Amazon Kindle Unlimited?

Everything you download on Stuff Your Kindle Day is yours to keep, and there's no limit on the number of books you can download. Stuff Your Kindle Day downloads don't count towards the 20 books that Amazon Kindle Unlimited subscribers can borrow at the same time.

The best Stuff Your Kindle Day deal Opens in a new window Credit: Amazon Kindle (16GB) + Kindle Unlimited (3 Months) $109.99 at Amazon
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These popular e-readers let you take your entire library on the go. With weeks of battery life and an anti-glare display, you can read anywhere and anytime with the Kindle. Plus, you can get three months of Kindle Unlimited for free with your purchase.

The fact that there's still an active Lord of the Rings group chat after 25 years is a testament to the close bond of hobbits.

In the Late Show clip above, Elijah Wood reveals to Stephen Colbert that he still speaks to his fellow cast members every day, and that their group is called "Shire Folk".

"Dom [Monaghan] retitled it 'Shire Folk'. It was 'The Hobbits', but he was like, 'Ah, it's too on the nose.' And we text each other every day," says Wood. "We do the New York Times Mini Crossword, so we share our scores on there."

Deeply wholesome.

The pendulum isn’t shifting. It’s shifted.

As we enter year two of the second Trump administration, mainstream brands are becoming more comfortable working with conservative creators and shifting ad dollars to apolitical creators. That’s what several experts on the creator economy told me at SXSW 2026.

Last year, Business Insider reported that blue-chip advertisers were embracing right-wing outlets like Fox News and The Daily Wire. Fox News told Business Insider at the time it had onboarded 125 new large advertisers following Trump’s election. The publication reported that companies feared that “avoiding conservative platforms [was] a risk to their brands,” while others wanted to avoid “signaling a political allegiance on either side of the aisle.”

Now, experts say the same shift is happening in the fast-growing creator economy, where advertisers spent an estimated $37 billion in 2025, according to IAB.

“There’s certainly a level of comfortability with conservatives, no doubt. Look at the mainstream brands who support all the channels today, right?” said Arthur Leopold, CEO and co-founder of Agentio, a programmatic creator advertising startup, in an interview at SXSW.

“If you even consider how much the pendulum has swung, five years ago, if you were a brand and you didn't have the pride flag during June...” Leopold told me, "There would be little boycotts and national news would be covering that X, Y, Z brand doesn't have a pride flag. But now you think back to last year, and you barely saw that, right? So there's been a desensitization to politics and how brands respond to it on social. And because of that, brands care a little bit less about whether they are working with a Ben Shapiro or Meidas Touch.”

Conservative media is home to hundreds of proudly right-wing podcasters, YouTubers, and streamers. And let’s not forget about the right-leaning manosphere. While these creators have always received deals from conservative-aligned brands like Black Rifle Coffee, many are no longer off-limits to mainstream brands.

At the same time, that means proudly progressive creators are sometimes losing out on dollars they used to count on.

Creators often earn limited income from monetization programs on platforms like YouTube or TikTok. Typically, brand deals are essential to building a sustainable career as a creator. So, if progressive creators who are outspoken on LGBTQ+ rights or climate change can’t secure partnerships, their voices could disappear from your feed.

SEE ALSO: The unseen risks creators face when they get political

“These are amazing, amazing people. Incredible freaking people, but there are brands that feel like they shouldn’t be supporting them. Whereas, two years ago, everyone did,” Leopold said.

Antonia Alakija, a creator economy strategist and Meta and TikTok alum, told Mashable she’s definitely seeing brands seek out more apolitical creators.

“I think before it was OK to have more of a social perspective or moral perspective. I'm seeing brands choose creators who don't really speak to those topics and don't have a brand aligned with either side, just because of the polarization and opinions going on right now. So, I would say, in terms of creator selection, I'm definitely seeing that," Alakija said.

Brooke Berry, head of creator development at Snapchat, told Mashable that creators who are having a hard time finding deals because of their political beliefs shouldn’t feel like they need to silence themselves. Instead, they should find other formats and topics to create alongside their more outspoken content.

“I had one of my reality TV star creators say, you know, on another platform, it's hard for him to sometimes find deals, because he does speak out a lot and has very specific views," Berry said. "But that's when I told him, you don't have to necessarily stop what you're speaking about, but you need to identify content formats within other areas. Like, he's into fitness, he's on the spectrum, he has high-functioning autism, and he talks a lot about those. Find the formats within that that brands can plug into.”

However, being too outspoken can still impact a creator’s ability to secure deals, as Mashable has reported before.

“Even sometimes when you do do the apolitical stuff, if you do even have a roster of any political stuff, that could get in the way of opportunities, in this era specifically,” Alakija warned.

Leopold told me there are, of course, hard lines for companies. Whether on the right or left, extreme opinions or controversies are often unattractive to brands, for obvious reasons.

“If there are creators who might be way too controversial or have said something that could be damaging for a brand, we have to be honest with that, and we wouldn't onboard them. We are a closed platform, right?” Leopold told me. “And the brands can also say, ‘Hey, we want to work with creators that are more aligned to certain causes, political or otherwise. You know, we are a brand looking for a highly male audience and success on channels like Ben Shapiro's. So, OK, well, there are similar channels, like maybe outdoor lifestyle channels or apolitical channels that have a similar audience.”

The trend to support apolitical and conservative creators is troubling for left-wing creators trying to carve out a living in the increasingly crowded creator economy.

However, that’s the thing about pendulums.

They always swing back eventually.

The quotes in this story have been lightly edited for clarity and grammar.