IT General

The way hardware ages can be difficult to judge. You may be using a 10-year-old PC and feeling satisfied, or you may be running last-gen hardware and already looking at another expensive GPU to upgrade with—it's all a matter of mindset.

TL;DR: All 104 matches of the 2026 World Cup are available to watch for free on BBC iPlayer/ITVX. Access these free live streams from anywhere in the world with ExpressVPN, an Official Supporter of the FIFA World Cup 2026.

The world is watching the 2026 FIFA World Cup.

The best international sides from around the world are competing for arguably the biggest prize in sport. The knockout rounds are really heating up. We've already seen powerhouses like Germany and Brazil get dumped out of the competition, and it feels like there's so much more still to come from huge names like Kylian Mbappé, Erling Haaland, Harry Kane, and Lionel Messi as we hit the quarter-final stage.

SEE ALSO: How to watch France vs. Morocco online for free

If you're interested in watching the 2026 FIFA World Cup from anywhere in the world, we've got all the information you need.

What is the FIFA World Cup?

The World Cup is an international football competition between senior men's national teams. The 2026 World Cup has been expanded to 48 teams, split into 12 groups of four teams. The top two teams in each group and the eight best third-placed teams will progress to the knockout rounds.

The defending champions are Argentina. They won their third title at the 2022 World Cup after defeating France in an epic final.

When is the 2026 FIFA World Cup?

The 2026 World Cup is the 23rd edition of this famous competition. This year's tournament takes place from June 11 to July 19.

How to watch the 2026 FIFA World Cup for free

A number of streaming platforms are offering free coverage of the 2026 FIFA World Cup:

• Australia — SBS

• Austria — ORF and ServusTV

• Belgium — RTBF and VRT

• France — M6

• Germany — ARD and ZDF

• Ireland — RTÉ

• Italy — RAI

• Norway — NRK

• Netherlands — NOS

• Spain — RTVE

• UK — BBC iPlayer and ITVX (recommended)

These streaming services are geo-restricted, but anyone can secure access with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in another location, meaning you can livestream the 2026 FIFA World Cup for free from anywhere in the world.

Livestream the 2026 FIFA World Cup for free by following these simple steps:

1. Sign up for a streaming-friendly VPN (we recommend ExpressVPN)

2. Download the app to your device of choice

3. Open up the app and connect to a server in the UK

4. Visit BBC iPlayer or ITVX (recommended)

5. Watch the 2026 FIFA World Cup for free from anywhere in the world

Opens in a new window Credit: ExpressVPN ExpressVPN (1-Month Plan) $12.99 only at ExpressVPN Get Deal

The best VPNs for streaming are not free, but they do tend to offer generous money-back guarantees. By leveraging these offers, you can watch the 2026 FIFA World Cup without committing your cash. This is obviously not a long-term strategy, but it gives you enough time to stream this tournament before recovering your investment.

ExpressVPN's regular 30-day money back guarantee is not available for any subscriptions purchased during the FIFA World Cup between June 10 and July 11. ExpressVPN remains our top pick for sport, but you will need to pay the monthly rate. Alternatively, Proton VPN still offers that all-important money-back guarantee.

What is the best VPN for the FIFA World Cup?

ExpressVPN is the best choice for bypassing geo-restrictions to stream live sport, for a number of reasons:

• Servers in 105 countries

• Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

• Strict no-logging policy so your data is secure

• Fast connection speeds free from throttling

• Up to 10 simultaneous connections

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. Alternatively, you can get a one-month plan for just $12.99. That covers you for the duration of the World Cup.

Your 3D printer can take microcontroller projects to the next level with 3D printer enclosures and other parts. So what about using an ESP32 board to improve the 3D printer?

Chinese regulatory filings, unearthed earlier this week, revealed that Apple's upcoming iPhone 18 Pro Max will have a significantly larger battery than its predecessor, suggesting a longer battery life as well.

This, however, may come at the expense of added thickness and weight.

Reliable Chinese leaker Ice Universe revealed the details in a post on Weibo.

"The iPhone 18 Pro Max's 5500mAh battery comes at the cost of a 240-gram weight and a 9mm thick body," he wrote.

Apple's iPhone 17 Pro Max is 8.75mm thick and weighs 233 grams. If Ice Universe's numbers are accurate, the iPhone 18 Pro Max would be 0.25mm thicker and 7 grams heavier; a small difference, but still noticeable, especially on a device that's already pretty large and heavy.

MacRumors pointed out that, for the upcoming iPhone 18 Pro Max, Apple has reportedly adopted a new type of vapor chamber that uses stainless steel, which could also make the phone heavier.

Notably, Apple's largest phone has shed some weight over the years, with the iPhone 14 Pro Max still holding the title of being the heaviest iPhone ever. Its weight is exactly 240 grams, so the iPhone 18 Pro Max might come in at a tie.

SEE ALSO: Foldable iPhone Ultra vs. iPad: How their screens (reportedly) compare

There's no word on the dimensions and weight of the iPhone 18 Pro. Its battery will reportedly only be a little larger than before, so perhaps there won't be a significant change in thickness and weight, either.

It's also worth noting that Apple is rumored to be launching the iPhone Ultra, alongside the Pro models, in September. That one is almost certainly going to be the heaviest new iPhone, thanks to its foldable design.

Free and open-source (FOSS) apps are often seen as less capable, hobbyist alternatives to paid professional apps—after all, they're free. However, Super Productivity completely changes that narrative by offering a feature-complete productivity app that can go toe to toe with most paid alternatives. Here's a quick look at everything you get with Super Productivity and how I use it as my main productivity app.

SAVE $62.50: As of July 9, the Aeocky RHEA-001 Smart Dehumidifier is down to $237.49 on Amazon. That's a 21% discount on its $299.99 list price.

Opens in a new window Credit: Aeocky Aeocky RHEA-001 Smart Dehumidifier $237.49 at Amazon
$299.99 Save $62.50   Get Deal

Need to dry out your home without adding another noisy appliance? Aeocky’s new RHEA-001 Smart Compressor Dehumidifier just launched with a deal, dropping to $237.49 at Amazon (21% off). It’s also available through Aeocky’s official website for $299.99.

Built for spaces up to 4,500 sq. ft., it can remove up to 80 pints of moisture per day in hot, humid conditions, making it a fit for larger basements, bedrooms, garages, and other areas where damp air tends to linger.

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Noise is usually one of the biggest complaints with dehumidifiers, but the RHEA-001 is designed to keep things quiet. Aeocky says it runs at just 44 dB on its lowest fan setting, which is around the level of a soft background hum. Everyday features like a 1.45-gallon water tank, included drain hose and garden hose adapter for continuous drainage, multiple modes, timer controls, and power-off memory also make it easier to set up and forget about.

The RHEA-001 has a built-in humidity sensor that monitors moisture levels and helps maintain your preferred range, adjustable between 40% and 80%. For spaces like basements or garages that can get colder, it includes defrost technology to help the unit keep working when temperatures drop.

Dry out your space without drying out your wallet. Grab the Aeocky RHEA-001 Smart Dehumidifier on Amazon today.

SAVE $50: As of July 9, the Ninja DualBrew Pro coffee machine is on sale for $199.99 at Amazon. That's $50 off its full price of $249.99.

Opens in a new window Credit: Ninja Ninja DualBrew Pro Specialty Coffee Machine $199.99 at Amazon
$249.99 Save $50   Get Deal

If you're someone who enjoys both brewing coffee from grounds and the convenience of a coffee pod, the Ninja DualBrew Pro is a machine worth adding to your kitchen. This specialty coffee maker can handle both of those brewing options, plus some extras, and now is a great time to buy. Amazon has slashed $50 off its price tag, but not for long.

Normally the Ninja DualBrew Pro coffee machine is listed for $249.99, but as of July 9, its dropped to $199.99 at Amazon. However, it has a "limited time deal" tag right now, so the clock is ticking to jump on this offer before the price goes back up.

SEE ALSO: De'Longhi has expanded its espresso machine lineup — where to buy Classic Matte Black and Classic Stainless Steel

The main highlight of the Ninja DualBrew Pro is that it can brew coffee with grounds or with a coffee pod, but it has quite a few more options to offer as well. It features four brew styles — Classic, Rich, Over Ice, or Specialty — so you can customize your drink. With the latter, you can even brew up more concentrated coffee for creating lattes, cappuccinos, and macchiatos. To add to that, there's even a built-in, fold-away frother you can use.

This coffee machine can fill up a wide variety of cup sizes as well. According to the store page, there are nine ground brew sizes, including small, XL, travel mug, XL travel mug, and various carafe sizes, alongside 6, 8, 10, or 12 oz brew sizes for pods.

Make your mornings better with the Ninja DualBrew Pro coffee machine, now $50 off at Amazon.

Want to learn more about getting the best out of your tech? Sign up for Mashable's Top Stories and Deals newsletters today.

TL;DR: Pringles is bringing back its limited-edition Pop Dog Buns on July 15. Starting at 12 p.m. ET, fans who buy a $6.97 Pringles three-pack can claim a free set while supplies last.

National Hot Dog Day is almost here, and Pringles is making the hot dog bun the star of the show.

The brand is bringing back its limited-edition Pringles Pop Dog Buns for one final drop on July 15, giving fans another chance to get the potato-based buns inspired by three classic Pringles flavors: Sour Cream and Onion, BBQ, and Honey Mustard.

The buns are free with the purchase of a qualifying Pringles three-pack, but they're only available while supplies last. Whether you missed the first drop or you're finally ready to give them a try, here's how to score a set while they're still available.

What are Pringles Pop Dog Buns? Credit: Pringles

Instead of topping your hot dog with Pringles, the brand decided to flavor the bun itself.

The limited-edition Pop Dog Buns are soft, potato-based buns, packaged inside the brand's iconic cans and measure 7.5 inches long, giving the classic hot dog bun a Pringles-inspired makeover.

How to get the Pringles Pop Dog Buns

The final drop goes live on Wednesday, July 15, at 12 p.m. ET (9 a.m. PT) to celebrate National Hot Dog Day. To claim a set, you'll need to:

• Purchase the Pringles Three-Pack for $6.97, which includes Sour Cream and Onion, Honey Mustard, and BBQ crisps.

• Place your order through Pringles' online store or its Instagram and Facebook Shops.

The Pop Dog Buns are free with the qualifying purchase. This is the second and final drop of the limited-edition Pop Dog Buns.

If you want to try Pringles’ potato-based take on the classic hot dog bun, July 15 is your last chance to claim a set.

SAVE $80: As of July 9, the Jackery Solar Generator 300 with solar panel is on sale for $279 at Amazon. That's a 22% discount on the list price.

Opens in a new window Credit: Jackery Jackery Solar Generator 300 (With Solar Panel) $279 at Amazon
$359 Save $80   Get Deal

Whether it’s an off-grid camping trip, an unexpected power outage, or just preparing for an upcoming storm, portable power stations are a great product to have stowed away.

Many can offer full home powering for a number of days, while others come in at more affordable prices and promise to keep your most essential devices up and running. And options like the Jackery Solar Generator 300 are a great entry point for anyone looking for reliable backup power without spending a fortune.

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As of July 9, this handy unit is down to just $269. It includes the 292Wh unit as well as a 40W solar panel, and you’ll be getting these for $80 less than normal. It’s a lightweight and portable option designed to keep your essential devices charged while traveling, camping, or heading off-grid. And it weighs just 7.5 lbs, so it’s easy to carry on hikes and outdoor adventures without adding unnecessary bulk.

And despite its compact size, it has various charging options, including two AC outlets, a 100W USB-C PD port, two USB-A ports, and a 120W car port. With a 300W rated output and 600W peak surge, it can power everyday essentials like laptops, cameras, and drones, while also working as a reliable backup battery or solar generator when paired with compatible panels.

Get this portable power station deal at Amazon right now.

SAVE $70: As of July 9, the Toshiba 43-inch Class C350 Series TV is on sale for $129.99 at Amazon. That's a 57% discount on the list price.

Opens in a new window Credit: Toshiba Toshiba 43-inch Class C350 Series TV $129.99 at Amazon
$299.99 Save $170   Get Deal

If you want a new TV but don't want to fork out hundreds of dollars, check out this latest Amazon deal on the Toshiba 43-inch Class C350 Series TV. As of July 9, it's down to just $129.99, its best-ever price according to price tracker camelcamelcamel.

Despite its low price, this is still an impressive TV with great quality. In fact, it's powered by the REGZA Engine ZR, which analyses every scene to optimize picture quality and bring content as close to 4K resolution as possible. This is only enhanced by the AI 4K Upscaling feature which improves Full HD content by improving detail, texture, and color. It also combines Dolby Vision HDR with Dolby Atmos audio and has features like Ultimate Motion that help reduce blur during fast motion, so you're really getting a cinematic experience at home.

For streaming and apps, it runs on Amazon's Fire TV. This means access to apps like Netflix, Prime Video, Disney+, and more is much easier. You'll find them all, plus a number of live TV options, all on one easy-to-navigate home screen.

Get this TV deal from Amazon now.

SAVE $269.99: As of July 9, the Samsung Galaxy S26 Ultra is on sale for $1,030 at Amazon. That's a 21% discount on the list price.

Opens in a new window Credit: Samsung Samsung Galaxy S26 Ultra $1,030 at Amazon
$1,299.99 Save $269.99   Get Deal

There's a new deal on the Samsung Galaxy S26 Ultra at Amazon. If you've been looking for a new phone, right now you can save $269.99 on one of the best.

As of July 9, the price has dropped to $1,030 from $1,299.99, but only for one color. To get this price, you'll need to order the black phone. Other colors are reduced in price too (including cobalt violet, white, and sky blue), but not as much as the black handset.

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This is an incredibly impressive smartphone (just check out our full review to see how impressed we were). It has a whole range of advanced features, including Nightography which takes clearer photos and videos in low light, and a wider front camera makes it easier to fit everyone into group selfies. Galaxy AI-powered Photo Assist also lets you edit images simply by typing or tapping, so you can restore details, remove mess, or just apply different filters or creative styles in a few seconds.

It's powered by Samsung's fastest Galaxy processor yet, the Snapdragon 8 Elite Gen 5, so it's built to handle demanding apps, multitasking, and AI features with no issues at all.

Upgrade for less now at Amazon.

SAVE $100.99: As of July 9, the Dyson Supersonic Nural is on sale for $349 at Amazon. That's a 22% discount on the list price.

Opens in a new window Credit: Dyson Dyson Supersonic Nural $349 at Amazon
$449.99 Save $100.99   Get Deal

For high-quality hair styling, you can't go wrong with a Dyson product. From the Airwrap to the Airstrait, its impressive technology is transforming how we style our hair. And as of July 9, the popular Dyson Supersonic Nural is on sale for its best-ever price, now just $349 at Amazon.

So, how does it work? This hair dryer uses a network of Nural sensors that automatically adapt settings as you dry your hair. It has special features like a Scalp Protect mode which monitors the distance between the dryer and your scalp, automatically adjusting the temperature to maintain a comfortable 130°F for close-up drying while helping to protect your scalp from excessive heat.

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It also features Attachment Learning, which recognizes each styling attachment and remembers your preferred airflow and heat settings, so every time you switch attachments the dryer automatically adjusts to your saved preferences. It has three airflow speeds, four precise heat settings, and an 82°F cold shot. It even has a color changing light to indicate your current heat setting, helping you visualize just how much heat you're actually using.

Find this deal on the Supersonic Nural at Amazon now.

Social media changed the game for magicians, and Anna DeGuzman knows that better than most.

The professional close-up magician, illusionist, and card artist got her start as a teen, teaching herself through YouTube videos and magic books. Some 12 years later, she's become a Magic Castle member, a runner-up on America's Got Talent, and the host of her own interview show on Complex's YouTube channel. Then, of course, there's her successful TikTok, Instagram, and YouTube channel that earned her the title of Featured Creator at VidCon 2026.

Having come into her own while posting online, DeGuzman's seen how more magicians making content ups the ante for the art form.

"Magic is so much more accessible now, which also makes the art need to elevate, to keep up," DeGuzman told Mashable. "Because now you're like, OK, how do I make sure this is 360-proof, and if people play it back in slow motion, they still don't figure it out?"

Her social media savvy also influences her IRL live performances.

"I think in visuals. If someone were to watch your story of my show, and they only saw 15 seconds, is that a captivating visual that makes you go, oh, that's interesting, what's happening?" DeGuzman said.

I can personally attest to DeGuzman's skills, as she combined her mentalism techniques and card artistry during our interview to determine the birthday of my childhood crush (a member of a certain Disney Channel boy band). I can't lie — it felt just like magic.

SAVE OVER $70: As of July 9, select colors of the Coleman Pro 45qt hard cooler are on sale at their lowest-ever price of $125.99 at Amazon. That's $74 off the full price of $199.99.

Opens in a new window Credit: Coleman Coleman Pro Heavy-Duty 45qt Ultra-Light Premium Hard Cooler $125.99 at Amazon
$199.99 Save $74.00   Get Deal

Summer is in full swing, and Amazon has been offering up some great outdoor deals for shoppers hoping to get out and enjoy the sunshine. In particular, Coleman outdoor products have popped up at the retailer with some very nice discounts. The Coleman Pro 45qt hard cooler is one that's crossed our radar, as select color variants are currently sitting at their lowest-ever price.

As of July 9, the 45qt Coleman Pro cooler — in the delightfully bright blue sky and neptune colors — has dropped from $199.99 to $125.99 at Amazon, making for just over $70 in savings. Both colors are only available at this price for a limited time, so don't wait too long to take advantage of this offer.

SEE ALSO: The 4 best power stations for camping keep you both online and off-grid

To give you a good idea of how spacious this Coleman Pro cooler is, its 45-quart build can hold up to 74 cans without ice in the mix. That gives you plenty of room for your favorite drinks, whether you're out camping or hosting a party. What's inside can stay cold for up to four days as well, thanks to a fully insulated lid and body.

It's also quite durable, with walls that are up to two inches thick. This makes for a sturdy design around the cooler, but it also helps with ice retention. It's actually lighter than you'd expect as well. According to the store page, its 30% lighter than rotomolded coolers of the same capacity, so you can easily move it between locations. And speaking of moving it, there's also handles on the side you can grab onto for carrying it around.

A sturdy cooler is great to have on-hand during the summer months, so don't miss out on this great deal on the Coleman Pro 45qt hard cooler at Amazon.

Want to learn more about getting the best out of your tech? Sign up for Mashable's Top Stories and Deals newsletters today.

A U.S. federal judge has approved a settlement that will see Elon Musk pay $1.5 million to the U.S. Securities and Exchange Commission (SEC) for failing to disclose his 2022 Twitter stock purchases within the legally required period. Even so, she was not happy about it. The penalty is a mere fraction of the amount Musk gained from the alleged violation, which he is apparently free to keep.

SEE ALSO: Elon Musk sued by SEC for late disclosure of Twitter stock purchase

In her order filed in a Columbia District Court on Wednesday, Judge Sparkle Sooknanan expressed "significant misgivings" about the deal between Musk and the SEC. Under the agreement, Musk will pay $1.5 million to the SEC — literally one percent of the $150 million he allegedly saved due to his late disclosure. 

Further, the penalty will technically be paid by a trust in Musk's name rather than directly by the billionaire himself, a manoeuvre that the court noted appeared "for the sole purpose of Mr. Musk being able to say that no relief was entered against him in his personal capacity."

However, as the court's role is only to assess whether the agreement meets "minimum standards of fairness and reasonableness," Sooknanan stated that it is therefore obligated to accept the deal.

"[T]he Court may not step in the shoes of the SEC, notwithstanding that the SEC's decision-making in this case raises red flags," Sooknanan wrote in her order on Wednesday. "So mindful of that principle and, as always, its proper role, the Court is constrained to accept the Parties’ agreement despite its significant misgivings."

Sooknanan also questioned whether Musk was receiving special treatment.

"The Court is left to wonder whether the SEC will afford other alleged securities-law violators such solicitude," she wrote. "Or is this a one-time deal designed for Mr. Musk negotiated without the involvement of the SEC lawyers litigating this case?"

The SEC filed the case in January last year, suing Musk for late disclosure of his Twitter stock purchases in 2022. Under the Securities Exchange Act of 1934, Musk was legally required to notify the SEC within 10 days of acquiring enough shares to own more than five percent of the company. 

Instead, Musk allegedly waited 21 days, finally notifying the SEC of his purchase 11 days past the deadline. Musk also reportedly bought even more Twitter stock within those 21 days, spending an additional $500 million to increase his stake to 9.2 percent. 

According to the SEC's lawsuit, this delay had a significant financial impact not only on Musk, but on other shareholders as well. Twitter's stock price shot up after Musk finally reported his purchase, the value of his shares jumping to $2.89 billion as news of his investment became public. The billionaire allegedly saved at least $150 million on his additional share purchases as well, as he was able to buy them at a lower price than if he fulfilled his reporting obligations.

In addition to this, the SEC alleged that Musk's failure to report his Twitter stock purchase within the legally mandated period caused other investors "substantial economic harm," as those that sold their shares during his delay were denied the benefit of the increased price.

The SEC initially sought to fine Musk, as well as have him give up the profit he gained from his alleged violation. Now it's singing a much different tune, agreeing to the comparatively small $1.5 million penalty and apparently allowing Musk to keep the millions he gained through his alleged violation. Further, none of the money will go to investors who allegedly lost out due to Musk's delay.

"The SEC has decided not to press for relief that could compensate Mr. Musk’s alleged victims, instead settling on a form of relief that would go into the government’s pocket," said Sooknanan.

"Whether the Executive Branch (through the SEC) has done enough to hold Mr. Musk to account for his alleged violation is, like many other issues, for our citizenry to decide at the ballot box."

Though the SEC filed the case during the Biden administration, it looks as though it doesn't want to come down on Musk quite as hard under Trump. Musk has had a tumultuous relationship with the president, appearing to swing wildly between a close ally or a bitter enemy. Considering this slap on the wrist, it seems reasonable to wonder whether their on-and-off again flirtation may have helped swing the situation in the billionaire's favour.

Tiffany Haddish is guest hosting for Jimmy Kimmel this week, and she's cheerfully taken on the role of Donald Trump mocker-in-chief.

She's also apparently caught the attention of the White House. When asked about a joke Haddish made about Trump, White House spokesperson Davis Ingle responded to USA Today by asking: "Who the hell is Tiffany Haddish?"

"Who am I? Huh, huh? I'm the bitch you walk past to get to your coach seat, motherf***er," responds Haddish in the clip above. "Who am I? I'm a Sports Illustrated swimsuit model, that's who I am. Who am I? Who the f*** is Davis Ingle, huh? Is that a new character in Little House on the Prairie, but yo ass in the White House? You in the wrong house!"

"But this is exciting, the White House is mad at me y'all," she continues. "This is the day that I finally become Jimmy Kimmel! I do got one question, though, if the president pulls me off the air, do I still get paid for the whole week?"

Want more of the best of late night? Sign up for Mashable's Top Stories newsletter.

TL;DR: The new Motorola Razr is available for free with T-Mobile. Activate a new line on an Experience More plan to qualify for this limited-time offer.

Opens in a new window Credit: Motorola Motorola Razr Free when you activate a new line on an Experience More plan. Shop Now

Want to know a truly 10/10 life experience? No, we're not talking about marrying the love of your life or witnessing the birth of your child. We're talking about slamming shut a foldable phone.

The good news for anyone interesting in making this ultimate power move is that flip phones are back. And mobile carriers like T-Mobile are giving away some of the best flip phones for free. For a limited time, T-Mobile is giving away the new Motorola Razr for free. You don't need to trade anything in to qualify. You just need to activate a new line on T-Mobile's Experience More plan.

Each month, your statement will display a standard finance charge for the phone, immediately followed by an equal promotional credit that balances that charge down to nothing. Essentially, you are entering a two-year commitment with the network. If you decide to cancel your service, move to a competing carrier, or try to upgrade to next year's model before those 24 months are completed, the remaining unpaid balance on the phone's retail value will become due immediately.

You will also need to pay tax on the full retail value of the device upfront, plus a $35 connection charge. That's a small price to pay for a premium foldable phone that goes for over $700.

The Motorola Razr offers a massive 3.6-inch Extreme AMOLED cover screen with a 90Hz refresh rate and a peak brightness of 1,700 nits. Motorola also upgraded the camera suite, packing a massive 50-megapixel main sensor alongside a highly capable 50-megapixel ultrawide lens. It's all powered by the MediaTek Dimensity 7450X processor, with 8GB of RAM, 256GB of built-in storage, and a robust 4,800mAh battery that delivers 36 hours of regular use.

Score the new Motorola Razr for free with T-Mobile.

Michael Tchao's content creation journey started with one essential thing: a business plan.

Before he ever hit publish, the food creator mapped out exactly what he wanted his career to look like — from making a full-time living through content creation to working with his dream brands. That sense of intention still shapes the way he approaches every opportunity today. As he puts it, creators can either "sit under the tree and wait for an apple to fall," or "find a way to climb the tree and pick that apple."

At VidCon 2026, Tchao sat down with Mashable Culture Editor Crystal Bell to discuss the strategy that's guided his career from the beginning: why he started pitching brands before he even had 2,000 followers, why he believes creators shouldn't wait for opportunities to find them, and why he's skeptical of one of the creator economy's most common pieces of advice: be more niche.

Conventional creator wisdom says to pick a lane and stay there. As social platforms become more crowded, marketers have increasingly gravitated toward niche creators with highly engaged audiences, and industry analysts predict demand for niche creators will continue to rise.

Tchao doesn't necessarily disagree with the premise, but he does question the long-term strategy.

"If you want to have short-term growth, I think niching is super smart," he says. "But a lot of times what I see with creators is they niche, niche, niche... and they get pigeonholed. They can't get out. And if you have other interests, like we all do, I think that's a recipe for burnout."

Instead, Tchao encourages creators to think less about locking themselves into a single content category and more about identifying the underlying value they provide. For him, that isn't simply "food" — it's making complicated cooking concepts easy to understand. That broader mission gives him the flexibility to experiment while staying recognizable to his audience.

He also reflects on the importance of finding community in a profession that can often feel isolating, why even a single conversation at an event like VidCon can change the trajectory of a creator's career, and the philosophy that guides every video he makes: "No one really cares about me," he says. "They care about how the content can help themselves as a viewer."

Watch the full interview above.

The 2026 World Cup has entered the quater-final stage. France and Morocco kick off the festivities.

France are tipped to win the tournament but Morocco will prove their toughest opposition so far. Is this the moment that France come unstuck? Or will Mbappé lead them to another thrilling win?

It all kicks off at 4 p.m. ET today. Here's all the information you need to watch today's soccer action.

FIFA World Cup schedule today: July 9

• France vs. Morocco (Boston Stadium) — kickoff at 4 p.m. ET

How to watch FIFA World Cup games todayWatch France vs. Morocco

France had to fight and claw their way through the Round of 16, with opponents Paraguay relying on underhanded tactics to rattle the French. But Mbappé and the rest of the team kept their heads and eked out a 1-0 win. It was a testament to their skill and teamwork, but it wasn't the dominant performance fans expected for the World Cup contenders — proof that France aren't totally dominant. Morocco, meanwhile, have been on fine form, eliminating the Netherlands on penalties and easily dispatching co-hosts Canada.

Live coverage will be on Fox and Fox One. Peacock will carry the live Spanish-language coverage.

More live streaming optionsLive TV cable replacement

Not interested in signing up for a standalone streaming service like Fox One or Peacock? You can sign up for a live TV cable replacement service, like YouTube TV or Hulu + Live TV.

These services carry over 100 live channels, but run off a WiFi connection. You'll get live access to Fox and FS1, plus a whole lot more. Here are some options to consider:

• YouTube TV — 10-day trial, then $67.99/month for 3 months

• Fubo Sports — 1-day trial, then $45.99/month for 1 month

• Hulu + Live TV — 3-day trial, then $89.99/month

Watch the World Cup for free with a VPN

It's possible to watch the World Cup for free on international services like ITVX, BBC iPlayer, NOS, or RTÉ. Our global World Cup watch guide can walk you through the process.

You will need a VPN to live stream the World Cup on these free streaming services. We recommend ExpressVPN — a Mashable-tested service and an Official Tournament Supporter of the FIFA World Cup in the U.S., Canada, and Europe — as our VPN of choice for sport. It offers servers in 105 countries, a user-friendly app available on all major devices, a speedy connection, and up to 10 simultaneous connections.

Opens in a new window Credit: ExpresVPN ExpressVPN (1-Month Plan) $12.99 only at ExpressVPN Get Deal

The 2026 FIFA World Cup isn't just happening on official grass anymore.

On Sunday, July 12, FIFA and YouTube will host the inaugural YouTube FIFA Creator Cup, a creator-led exhibition match that brings some of the platform's biggest personalities together with soccer legends for a livestream from New York City's Central Park.

Leading the event is YouTube megastar iShowSpeed, whose World Cup livestreams have made him one of the tournament's defining internet personalities. And with over 57 million YouTube subscribers, he's also one of the platform's most recognizable faces. He'll be joined by creators including Celine Dept, TBJZL of the Sidemen, Jasontheween, Zhong, Zias, Coringa, AboFlah, Brittany Wilson, Mercedes Roa, and more, alongside FIFA legends and coached by Cafu and Marco Materazzi.

SEE ALSO: IShowSpeed had no idea he was sitting next to NYC Mayor Mamdani at the World Cup

"The World Cup is the biggest stage in the world and we're bringing that same energy to Central Park," Speed said in a statement. "Football brings everybody together, and that's what I love about it. To do this with YouTube and FIFA, live in New York City, with fans watching from all over the world, it's going to be special."

The match will take place at Wollman Rink and stream live globally on FIFA's official YouTube channel, with a simulcast on Speed's own YouTube channel beginning at 5 p.m. ET.

The Creator Cup marks the latest sign that FIFA is treating YouTube creators as more than influencers covering the tournament. Increasingly, they've become part of the programming itself. Throughout the World Cup, creators have livestreamed matches from the stands, interviewed players, and generated massive attention around the competition. According to YouTube, videos from its FIFA creator roster have already surpassed 1 billion views during the tournament.

For FIFA, the exhibition is another way to reach younger audiences who are more likely to experience major sporting events through creators rather than traditional broadcasters. And for Speed, whose streams have drawn massive crowds at stadiums throughout the tournament, it further cements his status as one of the World Cup's biggest personalities, even if he isn't playing for a national team.

That role has extended beyond livestreaming. Speed's song "Champions" was included on the official 2026 FIFA World Cup soundtrack after initially being released as an unofficial anthem, making the Creator Cup the latest step in his transformation from superfan to World Cup fixture.

Legendary referee Pierluigi Collina will oversee the match, while Sam Mewis and Kristie Mewis of The Women's Game and Zach Misischia and Brian Conforth of The Makeshift Project will report from the sidelines. Veteran broadcaster Max Bretos will handle play-by-play commentary.

This year's World Cup has made one thing clear: creators are no longer just spectators. They're lacing up, kitting out, and hitting the pitch.