Mashable

When Facebook changed its name to Meta a few years ago, the idea was that the VR metaverse would become a huge pillar for the company. I think we can safely say that's not going to happen.

On its community forums, Meta confirmed that Horizon Worlds, the flagship "hanging out and doing work meetings in VR" app for Quest headsets, will no longer be available in VR after June 15. It's not going away entirely, as Meta recently reoriented its metaverse efforts toward a Horizon Worlds mobile app. But Mark Zuckerberg's COVID-era dream of people spending huge portions of their days wearing VR headsets and messing around in Horizon Worlds seems to be dead.

SEE ALSO: Meta, Snap, and YouTube insiders reveal common mistakes new creators make

In fairness to Meta, the multi-platform approach to Horizon Worlds isn't new. It's been available on mobile and desktop since 2023, and it must be successful enough in the mobile format for Meta to keep supporting and building upon that version of the Horizon Worlds metaverse. But when it was supposed to be a VR system seller, Horizon Worlds was often the subject of mockery online for its underwhelming visual quality, initial lack of legs for avatars, and its reputation as a virtual ghost town.

Of course, as of right now, that doesn't mean Meta is giving up on VR. When it announced that Horizon was going mobile earlier this year, Meta reaffirmed its commitment to VR as a format.

"We have a robust roadmap of future VR headsets that will be tailored to different audience segments as the market grows and matures," Meta said in a press release. "And Meta remains the single biggest investor in the VR industry. Why? Because we believe in VR as a critical technology on the path to the next computing platform."

The enduring popularity of things like VRChat signals that there is a market for these sorts of virtual hangout spaces, but Zuckerberg's specific vision of the metaverse just never really took off as intended. At least we got a few memes out of it.

Amazon is reportedly planning to move up its annual Prime Day sale from July to June this year, a change that would have a huge ripple effect on the retail calendar. The news comes from Bloomberg, which cites "people familiar with the matter."

When reached for comment by Mashable, an Amazon representative said, "We do not have anything to share at this time."

Amazon has hosted its flagship summer sale for Prime members in July almost every year since 2015. The event was moved to October in 2020 due to logistical and supply chain issues amid the COVID-19 pandemic.

SEE ALSO: Amazon greenlights 1-hour and 3-hour delivery in select US cities ahead of its spring sale

Prime Day has traditionally been a 48-hour sale, but Amazon extended it to four days in 2025. The longer slot gave consumers more time to shop, but lessened the sense of urgency to make impulse purchases, per Bloomberg.

Rivaling retailers like Best Buy, Target, and Walmart always plan competing sales around Amazon events like Prime Day, so if its timeframe shifts, they'll have to adapt accordingly.

Such a move would also affect the myriad third-party sellers that do business through Amazon's Marketplace platform. As of 2025, their listings accounted for over 60 percent of all Amazon sales, according to a company press release.

Bloomberg's sources didn't provide reasoning for the possible Prime Day switch-up. But RetailWire speculates that it's a twofold decision where Amazon is chasing more back-to-school shoppers and distancing itself from the competition. (This assumes other retailers stick with the usual schedule.)

In the meantime, Amazon is gearing up to host its third annual Big Spring Sale from March 25 to 31 — its first major shopping event of the year, and one that also attracts attention from its rivals. Target just announced a concurrent Circle Deal Days sale that will run from March 25 to 27. Best Buy and Walmart will probably throw their hats in the ring, too.

A new study suggests that teen girls use so-called nudification apps at the same rate as teen boys. The artificial intelligence-powered undressing tools allow users to create sexualized images of a person, typically by uploading a picture of them.

The results surprised Dr. Chad M.S. Steel, a digital forensics researcher at George Mason University who studies technology-facilitated crimes against children.

"Males tend to be more involved in any type of online sexual endeavors, whether it's sexting or viewing pornographic material or the like, there's usually a much stronger signal for males than females," Steel said of the findings, which were published Wednesday in the journal PLOS One.

SEE ALSO: Parents need to talk to their kids about this online danger right now

In Jan. 2025, Steel conducted an online survey of 557 English-speaking adolescents ages 13 to 17. Even a year ago, Steel found widespread use of nudification tools. Fifty-five percent of the respondents said they'd created a sexualized image, and 54 percent said they'd received one.

More than a third of teens said they'd been victims of the technology. More than a third reported that someone had made a non-consensual image of them, and a third said an image of theirs had been shared without their permission.

Roughly 1 in 6 teen girls and boys used nudification tools frequently to see how they looked. About the same share of teen girls shared such imagery "once or twice" with someone else. A slightly smaller percentage of boys reported the same behavior.

Why girls might be using nudification tools

Steel didn't ask the teens why they used nudification tools, though sexting is a common practice among adolescents. He suspects that the popularity of "try it on" clothing and makeup visualization tools among girls builds familiarity with the same type of engagement as nudification apps. Coupled with male coercion for sexually explicit imagery, teen girls may find themselves using a familiar technology to deal with the pressure, Steel explained.

Dr. Linda Charmaraman studies girls' wellbeing with an emphasis on social media and digital health but wasn't involved in the study. She reviewed the findings and told Mashable that teens are in a delicate developmental period as they form their identities and seek social connection and acceptance.

"When you combine that time of development with AI, it can bring further risks," Charmaraman, director of the Youth, Media, & Wellbeing Research Lab at Wellesley College, wrote in an email. "For example, there might be a lot of pressure for girls to create certain kinds of content in order to fit in with their peers and to possibly promote their social status."

Boys did report higher usage of generative AI than girls to create and distribute sexual imagery, both with and without the permission of the subject.

Steel said that he would like to see his results replicated among a much larger sample of teens.

"In this case, I'd love to find out that I had an extremely unusual subset," Steel said.

Charmaraman said that the survey's nationally representative sample and effective quality checks indicate it reached diverse households. Yet she wondered whether the way the survey was advertised could have attracted "technology-savvy" participants, potentially skewing the results.

Top takeaways for parents

• Nudification has become normal.
  Steel said the survey results suggest that teen use of nudification tools has become widespread, and that "we have no idea what the effects will be."

• How to talk to your teen about nudification imagery.
  Steel urges parents to consider the likelihood that their child will encounter nudification tools and imagery, and talk to them nonjudgmentally about the risks. Focusing on abstention won't work, he added, given that teens may see AI-created sexual imagery as a natural extension of exploring their sexuality.
  
  Charmaraman recommends regular conversations about what's happening in teens' digital lives. This builds a strong foundation so that if parents learn about distressing incidents like non-consensual sharing of AI-generated sexual imagery, the lines of communication are already open. Instead of immediately restricting an app or device, Charmaraman suggests learning more about a teen's intentions, such as why they wanted to create sexual imagery and whether they were coerced by strangers or peers.

• Deterring illegal imagery.
  Steel said teens often don't grasp that they're creating what's known as child sexual abuse material when they use nudification tools. It's unlikely that they'll face legal consequences when that imagery is shared consensually with an adolescent peer.

  In order to deter teens from creating and sharing images without permission, Steel recommends policymakers explore a bystander approach wherein teens are taught the value of speaking up if they learn their friends or peers are going to use AI to generate sexual imagery of a victim.

  Charmaraman has previously advocated for a "duty of care" standard that shifts safety responsibility from the user to the tech companies that design platforms.

  "Tech companies must also provide tools that allow minors and their parents to manage their digital experience, including the ability to disable certain product features and protect their personal information," she said.

• The risk of sextortion.

  Teens might not always understand that predators are highly interested in amassing collections of child sexual abuse material, including AI-generated imagery. Adult predators may ask teens for this content online, or they may use a nudification app to create that imagery based on publicly available pictures of the victim. Some predators may even try to sextort the teen using a nudified image they made on their own.

  Steel said both parents and teens should be aware of this possibility. Teens might consider using social media account protections, such as keeping their accounts private and allowing only well-known followers to access their photos.

If you have had intimate images shared without your consent, call the Cyber Civil Rights Initiative’s 24/7 hotline at 844-878-2274 for free, confidential support. The CCRI website also includes helpful information and a list of international resources.

TL;DR: Live stream Liverpool vs. Galatasaray in the Champions League for free on RTÉ Player. Access this free streaming platform from anywhere in the world with ExpressVPN.

The Champions League is showcasing a number of huge second-leg matchups this week, including Liverpool vs. Galatasaray.

The Turkish side hold a 1-0 advantage after the first leg, so everything is still hanging in the balance. Liverpool are probably still favorites to advance into the quarter finals, but they'll need to be at their best to overcome Galatasaray. The likes of Victor Osimhen and Noa Lang will look to cause problems at Anfield. An early goal from the away side would put some serious pressure on the Premier League champions and manager Arne Slot.

If you want to watch Liverpool vs. Galatasaray in the Champions League from anywhere in the world, we have all the information you need.

When is Liverpool vs. Galatasaray?

Liverpool vs. Galatasaray in the Champions League kicks off at 8 p.m. GMT on March 18. This fixture takes place at Anfield Stadium.

How to watch Liverpool vs. Galatasaray for free

Liverpool vs. Galatasaray is available to live stream for free on RTÉ Player.

RTÉ Player is geo-restricted to Ireland, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Ireland, meaning you can unblock RTÉ Player to stream the Champions League for free from anywhere in the world.

Live stream Liverpool vs. Galatasaray for free by following these simple steps:

1. Subscribe to a streaming-friendly VPN (like ExpressVPN)

2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

3. Open up the app and connect to a server in Ireland

4. Visit RTÉ Player

5. Watch Liverpool vs. Galatasaray for free from anywhere in the world

Opens in a new window Credit: ExpressVPN ExpressVPN (1-Month Plan) $12.95 only at ExpressVPN (with money-back guarantee) Get Deal

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can access free live streams of the Champions League without actually spending anything. This obviously isn't a long-term solution, but it does give you enough time to stream Liverpool vs. Galatasaray (plus more Champions League fixtures) before recovering your investment.

If you want to retain permanent access to the best free streaming services from around the world, you'll need a subscription. Fortunately, the best VPn for streaming live sport is on sale for a limited time.

What is the best VPN for RTÉ Player?

ExpressVPN is the best choice for bypassing geo-restrictions to stream live sport on RTÉ Player, for a number of reasons:

• Servers in 105 countries including Ireland

• Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

• Strict no-logging policy so your data is secure

• Fast connection speeds free from throttling

• Up to 10 simultaneous connections

• 30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Live stream Liverpool vs. Galatasaray in the Champions League for free with ExpressVPN.

TL;DR: Live stream Tottenham vs. Atletico Madrid in the Champions League for free on Virgin Media Player. Access this free live stream from anywhere in the world with ExpressVPN.

Things have been going really badly for Spurs this season, but the 5-2 Champions League defeat to Atletico Madrid was a particularly low point. Now they face Atletico Madrid again in the second leg, looking to build on an improved performance against Liverpool at the weekend.

It would take a heroic effort from Spurs to qualify for the quarter finals, but anything is possible. The reality is that fans would take anything even remotely positive right now. They don't need a 4-0 win. They just need to see some light at the end of the tunnel. Could that come at the Tottenham Hotspur Stadium tonight?

If you want to watch Tottenham vs. Atletico Madrid in the Champions League for free from anywhere in the world, we have all the information you need.

When is Tottenham vs. Atletico Madrid?

Tottenham vs. Atletico Madrid in the Champions League kicks off at 8 p.m. GMT on March 18. This fixture takes place at the Tottenham Hotspur Stadium.

How to watch Tottenham vs. Atletico Madrid for free

Tottenham vs. Atletico Madrid is available to live stream for free on Virgin Media Player.

Virgin Media Player is geo-restricted to Ireland, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Ireland, meaning you can unblock Virgin Media Player to stream the Champions League for free from anywhere in the world.

Live stream Tottenham vs. Atletico Madrid for free by following these simple steps:

1. Subscribe to a streaming-friendly VPN (like ExpressVPN)

2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

3. Open up the app and connect to a server in Ireland

4. Visit Virgin Media Player

5. Watch Tottenham vs. Atletico Madrid for free from anywhere in the world

Opens in a new window Credit: ExpressVPN ExpressVPN (1-Month Plan) $12.95 only at ExpressVPN (with money-back guarantee) Get Deal

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch Tottenham vs. Atletico Madrid without committing with your cash. This isn't a long-term solution, but it does give you enough time to stream select Champions League fixtures before recovering your investment.

What is the best VPN for Virgin Media Player?

ExpressVPN is the best choice for bypassing geo-restrictions to stream live sport on Virgin Media Player, for a number of reasons:

• Servers in 105 countries including Ireland

• Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

• Strict no-logging policy so your data is secure

• Fast connection speeds free from throttling

• Up to 10 simultaneous connections

• 30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Watch Tottenham vs. Atletico Madrid in the Champions League for free with ExpressVPN.

Best boring but essential deals: Best trash bag deal Hefty Ultra Strong Tall Kitchen Trash Bags, Lavender & Sweet Vanilla Scent (80 count) $11.97 (save $4.02) Get Deal Best laundry deal Cleancult Ultra Concentrated Liquid Laundry Detergent Soap, Juniper Sandalwood Scent (192 loads) $24 (save $11.99) Get Deal Best toilet paper deal Quilted Northern Ultra Soft & Strong Toilet Paper (24 count) $25.29 (save $11) Get Deal

We all know the drill by now. Amazon announces a giant, week-long shopping event (this time it’s the Big Spring Sale running from March 25 to March 31) and suddenly everyone is trying to justify buying another air fryer or a new TV (which, I mean, fair). But if you want to outsmart the algorithm and save money where it counts, you need to refrain from your wants and focus on your needs.

Which means the absolute smartest way to shop this sale: the boring stuff.

You know, the everyday, unsexy household essentials we are literally forced to buy anyway. Why pay full price for trash bags, laundry detergent, dishwasher pods, or paper towels? You're just going to throw them in the garbage or flush them down the toilet eventually.

SEE ALSO: I'm trying the Dyson Spot+Scrub Ai at home — one minute I'm cheering it on, the next I'm cursing it out

Amazon is already dropping prices on a ton of these pantry and closet staples. Just a quick reminder: while anyone can shop the sale, Prime members are the ones who'll get those exclusive "Best Deals." So if you're borrowing an account, now's the time to log in.

Here are the best boring (but entirely essential) deals you can add to your cart right now.

Trash bags and other kitchen essentials

• Lysol Pro Kitchen Spray Cleaner and Degreaser (22 oz) — $2.97 $3.85 (save $0.88)

• Scotch-Brite Zero Scratch Scrub Sponge (6 count) — $5.97 $7.99 (save $2.02)

• Hefty Ultra Strong Tall Kitchen Trash Bags, Lavender & Sweet Vanilla Scent (80 count) — $11.97 $15.99 (save $4.02)

• Mrs. Meyer's Clean Day All-Purpose Cleaner Spray (16 oz) — $14.82 $17.97 (save $3.15)

• Cascade Platinum Dishwasher Pods (71 count) — $19.94 $22.99 (save $3.05)

• Glad Tall Kitchen Drawstring Trash Bags (110 count) — $18.89 $23.49 (save $4.60)

• Blueland 100% Plastic-Free Dishwasher Detergent Tablets (20 count) — $20.99 $23.99 (save $3)

• Seventh Generation Multi Surface Wipes (70 count) — $35.82 $23.49 (save $6.12)

Laundry sheets, detergent, and pods

• Arm & Hammer Plus OxiClean Odor Blasters Fresh Burst Liquid Laundry Detergent (128 loads) — $13.98 $15.99 (save $2.01)

• all Laundry Detergent Liquid, Free Clear for Sensitive Skin, Odor Relief, Unscented and Hypoallergenic (90 loads) — $15.99 $21.99 (save $6)

• Blueland Laundry Detergent Tablets, Spring Bloom Scent (60 count) — $22.84 $23.49 (save $1.15)

• Cleancult Ultra Concentrated Liquid Laundry Detergent Soap, Juniper Sandalwood Scent (192 loads) — $24 $35.99 (save $11.99)

• Grab Green Natural 3 in 1 Laundry Detergent Pods, Gardenia-with Essential Oils (132 loads) — $37.49 $44.57 (save $7.08)

Toilet paper

• Eco Soul Premium Bamboo Toilet Paper (12 count) — $23.48 $29.99 (save $6.51)

• Quilted Northern Ultra Soft & Strong Toilet Paper (24 count) — $25.29 $27.79 (save $11)

• Ollie & Vince Bamboo Toilet Paper (24 count) — $43.99 $54.99 (save $11)

UPDATE: Mar. 18, 2026, 12:28 p.m. EDT It appears that the brief outage of X has been resolved. DownDetector reports are slowing down and Mashable reporters have since been able to access feeds and search on the platform.

Is X down? That's the question thousands of social media users are asking on Wednesday morning, as an X outage causes problems with the app.

The platform DownDetector showed a spike of tens of thousands of user error reports beginning around 10:30 a.m. ET. As of this writing, the platform has received more than 33,000 error reports from X users. (Disclosure: DownDetector and Mashable are both owned by ZiffDavis.)

Mashable reporters were unable to access the X feed, search, and bookmark tools on the X mobile app, suggesting the outage is ongoing.

The search tool is not working. Credit: Timothy Werth / Mashable A NASA livestream is no longer working. Credit: Timothy Werth

Massive internet outages have been a recurring problem over the past year, with major cloud services such as Cloudflare, Google Cloud, Amazon Web Services, and Microsoft Azure experiencing outages recently.

SEE ALSO: Why does the internet keep crashing so often? First Google Cloud, then AWS, now Cloudflare.

Mashable reached out to X for comment, and we'll update this story if we receive a response.

This is a developing story...

Pokémon Pokopia isn't the only Pokémon game to come to Nintendo Switch 2 this month.

On Tuesday, Nintendo pushed the big red update button and gave Nintendo Switch 2 owners the ability to play 2005's Pokémon XD: Gale of Darkness, originally released on GameCube. This is, of course, very cool and good, but there is a catch: You can't just buy and download the game.

Instead, Nintendo has bundled Pokémon XD and a growing collection of other classic GameCube titles in with the Nintendo Switch Online + Expansion Pack subscription, which is $49.99/year.

SEE ALSO: 'Pokémon Pokopia': How to get the Suck ability to move water around

Having to pay for a subscription just to play old games is kind of a bummer, but the good news is you get a lot more than just GameCube games for that price. Nintendo 64, Sega Genesis, and even Virtual Boy games are also included as part of the deal. Also, crucially, this subscription lets you play new Switch and Switch 2 games online. That part matters a lot, too.

Anyway, once you get that subscription business sorted out, Pokémon XD is a cool look at a previous era of Pokémon. In 2005, mainline Pokémon RPGs were still handheld games, leaving fans to dream of what a real big boy console Pokémon game would look like years before games like Scarlet and Violet came out.

Pokémon XD and its predecessor Pokémon Coliseum (which is not available on Switch 2 yet) are interesting little experiments in that they are technically console Pokémon RPGs, but with entirely unique systems and maybe not quite as much adventurous overworld exploration as you might like.

If nothing else, you can use Pokémon XD to flex your Pokémon battling muscles in between lengthy Pokopia construction sessions.

The best Amazon Big Spring Sale cordless tool deals at a glance: Best Amazon Big Spring Sale Cordless Tool Deal Dewalt 20V MAX Cordless Drill Driver Set $158.18 (save $20.82) Get Deal Best Amazon Big Spring Sale Cordless Wrench Deal Dewalt Atomic 20V Max Cordless Impact Wrench $87.67 (save $31.33) Get Deal Best Amazon Big Spring Sale Cordless Screwdriver Deal Hoto Rechargeable Electric Screwdriver $39.99 (save $20) Get Deal

On your mark, get ready, shop! Amazon's Big Spring Sale is back for the third year in a row. That means from March 25 through March 31, you'll be able to access a variety of discounts across just about every category the store has to offer.

But you don't have to wait until then to start perusing Amazon's deals. You can dive in now, for example, if you're looking for cordless tools to help with completing projects around the house or even giving as gifts. There are plenty to choose from right now that you won't want to miss, especially since there's no need to wait until the Big Spring Sale proper.

Which early cordless tools are worth your time? If you're ready to start racking up the deals, keep reading to see our cordless tool picks you can shop ahead of the sale.

Best Amazon Big Spring Sale cordless tool deal Opens in a new window Credit: Amazon Dewalt 20V MAX Cordless Drill Driver Set $158.18 at Amazon
$179 Save $20.82   Get Deal Why we like it

A cordless drill is one of the most important additions to any tool kit you're either building or planning to gift. It's perfect for just about any DIY project, whether you need to mount a TV, build a table, or hang up things around the home. This compact and lightweight drill's brushless motor has tons of applications and delivers up to 300 UWO and an impact driver with up to 1,400 in-lbs of torque. It also comes with a charger, battery packs, and a bag to keep everything in.

Best Amazon Big Spring Sale cordless wrench deal Opens in a new window Credit: Amazon Dewalt Atomic 20V Max Cordless Impact Wrench $87.67 at Amazon
$119 Save $31.33   Get Deal Why we like it

You can use an impact wrench for tons of different projects, whether you're working on assembling furniture or repairing a car in your driveway. It offers 1,700 in-lbs of torque and offers a variable speed trigger for better control and precision. It has 3 bright LEDS so you can see what you're doing in darker workspaces, and comes with a removable belt hook so you can keep it with you at all times, too.

Best Amazon Big Spring Sale cordless screwdriver deal Opens in a new window Credit: Amazon Hoto Rechargeable Electric Screwdriver $39.99 at Amazon
$59.99 Save $20   Get Deal Why we like it

This electric screwdriver can save you plenty of time and effort since it can handle the tougher jobs without you having to manually turn the electric drill. It has three torque settings, a rubber grip, and it weighs just under a pound. It comes with 12 different bits for you to swap out as well, so no matter what job you end up needing to tackle, you can easily handle it without having to resort to a manual screwdriver instead. That means getting the job done faster and more efficiently.

More cordless tool deals at Amazon

• Hoto Electric Screwdriver Kit — $29.99 $49.99 (save $20)

• Hoto Laser Measuring Tool — $29.99 $49.99 (save $20)

• Hoto Cordless Brushless Drill — $79.99 $99.99 (save $20)

• Kobalt Variable Speed Brushless Cordless Hammer Drill — $88.88 $95 (save $6.12)

Is the dislike button on replies coming back to Elon Musk's social media platform X? It seems like it, according to posts from X head of product Nikita Bier.

Last night on X, Bier hinted that the dislike button on replies may be making its return and even shared a screen recording of the feature on the platform. The feature would inform the platform's algorithm of what type of content a user doesn't want to see on their feed.

SEE ALSO: Is X down? Thousands of users report outage.

"they should have a dislike button on twitter too" posted one X user on Tuesday.

"Give me 60 seconds," Bier replied.

This Tweet is currently unavailable. It might be loading or has been removed.

A few hours later, Bier posted about the spam problems on X, an issue Musk originally pledged to fix when acquiring the company in October 2022.

"The financial incentive to spam on X will decline enormously over the next 30 days and soon be negative," Bier said.

Like clockwork, a spammer sent a seemingly AI-generated reply to Bier's post. Bier responded with a screen recording showing how the dislike button will work on mobile.

This Tweet is currently unavailable. It might be loading or has been removed.

The dislike button in Bier's video appears as a thumbs-down icon. The icon is visible on a reply between the "like" and bookmark buttons. Upon pressing the dislike button, a "Reply feedback" prompt pops up asking a user for more information.

"Tell us what is wrong with this reply," the prompt states. "Your feedback is private."

The user is then given five options to choose from: Not interested in this post, incorrect or misleading, AI-generated, spam, or report post.

X's dislike button does not have a public dislike counter. The purpose of the button appears strictly to inform the platform of the type of content you'd prefer not to see.

"Are you actually shipping the dislike button it looks great," replied one user to the screen capture.

"I’m afraid that there is only one path forward," responds Bier.

This Tweet is currently unavailable. It might be loading or has been removed.

A dislike button on X does not currently exist, but it may seem familiar. Much like Community Notes and X Premium, Musk's social media platform is taking ownership of yet another feature that was built by the old Twitter prior to Musk's acquisition of the company.

In 2017, then-Twitter rolled out a system that allowed users to tell the platform if they didn't like a tweet. Then, in 2020, Twitter first started exploring the implementation of a proper dislike or downvote system on the platform.

A version of a dislike button was previously rolled out as a global test feature in February 2022. Instead of a thumbs-down button, though, this test version utilized a downvote arrow similar to what appears on Reddit. However, the feature test was eventually discontinued, and the feature faded away. 

In July 2024, an app researcher discovered code in X's iOS app that pointed towards a potential revival of the downvote system.

It appears that X is now flirting with the idea again. Unlike last time, the company's head of product is publicly talking about it, so it seems likely some version of the dislike button will roll out eventually.

A powerful, anonymous AI model quietly appeared on the developer platform OpenRouter last week and promptly sent the tech world into a speculative frenzy that it's a stealth test run from Chinese AI startup DeepSeek.

The model, called Hunter Alpha, surfaced on March 11 with no developer attribution attached. According to Reuters, when tested directly, the chatbot described itself as a Chinese AI model with a training data cutoff of May 2025 — the same cutoff as DeepSeek's own chatbot. When asked who built it, the system declined to answer. Neither DeepSeek nor OpenRouter has claimed it, and neither responded to Reuters' request for comment.

SEE ALSO: Siri bug reportedly delays Apple's smart home lineup

The company released its latest models this past December: DeepSeek-V3.2 and DeepSeek-V3.2-Speciale, both free to use. The company positioned V3.2 as an everyday AI assistant on par with OpenAI's GPT-5, while V3.2-Speciale was aimed at more advanced reasoning tasks, with DeepSeek claiming the model posted gold-medal results on the International Math Olympiad.

The main fuel for the speculation is the model's specs. Hunter Alpha is advertised on Open Router as a one-trillion-parameter model with a context window of up to one million tokens — a combination that, according to Reuters, lines up closely with what Chinese outlets have been reporting about DeepSeek's forthcoming V4 model, expected as early as April.

"Reasoning style is hard to disguise and tends to reflect how a model was trained," AI engineer Daniel Dewhurst told Reuters, pointing to the model's chain-of-thought patterns as the strongest signal pointing toward DeepSeek.

Not everyone is convinced. Independent benchmark tester Umur Ozkul told Reuters that his analysis suggests Hunter Alpha is unlikely to be DeepSeek V4, citing architectural differences from DeepSeek's existing systems.

Whatever it is, the model has already processed more than 160 billion tokens since appearing on the platform, so anonymous or not, people are using it.

TL;DR: Live stream Barcelona vs. Newcastle United in the Champions League for free on Virgin Media Player. Access this free live stream from anywhere in the world with ExpressVPN.

The Champions League is back this week with a number of huge second-leg matchups, including Barcelona vs. Newcastle United. These sides are tied 1-1 after a competitive first-leg contest. Lamine Yamal equalized from the penalty spot with almost the last kick of the game at St James' Park, and now the attention turns to the Camp Nou.

Barcelona will be favorites to advance into the quarter finals, but Newcastle United have the talent to give any side problems. We're expecting an entertaining clash between two attacking sides. The winner will face either Spurs or Atletico Madrid in the next round.

If you want to watch Barcelona vs. Newcastle United in the Champions League for free from anywhere in the world, we have all the information you need.

When is Barcelona vs. Newcastle United?

Barcelona vs. Newcastle United in the Champions League kicks off at 5:45 p.m. GMT on March 18. This fixture takes place at the Camp Nou.

How to watch Barcelona vs. Newcastle United for free

Barcelona vs. Newcastle United is available to live stream for free on Virgin Media Player.

Virgin Media Player is geo-restricted to Ireland, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Ireland, meaning you can unblock Virgin Media Player to stream the Champions League for free from anywhere in the world.

Live stream Barcelona vs. Newcastle United for free by following these simple steps:

1. Subscribe to a streaming-friendly VPN (like ExpressVPN)

2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

3. Open up the app and connect to a server in Ireland

4. Visit Virgin Media Player

5. Watch Barcelona vs. Newcastle United for free from anywhere in the world

Opens in a new window Credit: ExpressVPN ExpressVPN (1-Month Plan) $12.95 only at ExpressVPN (with money-back guarantee) Get Deal

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch Barcelona vs. Newcastle United without committing with your cash. This isn't a long-term solution, but it does give you enough time to stream select Champions League fixtures before recovering your investment.

What is the best VPN for Virgin Media Player?

ExpressVPN is the best choice for bypassing geo-restrictions to stream live sport on Virgin Media Player, for a number of reasons:

• Servers in 105 countries including Ireland

• Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

• Strict no-logging policy so your data is secure

• Fast connection speeds free from throttling

• Up to 10 simultaneous connections

• 30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Watch Barcelona vs. Newcastle United in the Champions League for free with ExpressVPN.

As much as we try to deny it, working out is apparently really, really good for overall health. That doesn't mean everyone should immediately sign up for a marathon, but it does mean that most of us would benefit from some movement, whether that's weight training, dog walking, or stepping onto the treadmill. However, if you want the most bang for your buck (results for your effort), you might want to consider a rowing machine. And as of today, there's a new kid on the block who's worthy of some attention.

Hydrow has been a leader in the rowing machine market for years now, making some of the most sophisticated and sleek-looking machines around. The brand's latest model, the Hydrow Arc Rower, is truly something to admire. Keep in mind it comes with a $2,295 price tag, but some people will find that well worth the money. Afterall, health is a pretty important part of life.

Opens in a new window Credit: Hydrow Hydrow Arc Rower $2,295 at Hyrdow
  Get Deal What's new with the Hydrow Arc Rower

The Hydrow Arc is now the newest model Hydrow makes, dethroning the Hydrow Wave Rower. The Arc comes with the largest screen (24 inches), powerful speakers, and AI features that don't make us wish AI would simply disappear. There's also fitness tracking that caters to monitoring rowing stats that'll be useful over time.

Hydrow uses electromagnetic resistance which is useful for offering a quiet workout experience. There's also the padded ergonomic seat and a comfortable handle for a slip-free workout. Here are some overview specs about the Hydrow Arc Rower:

• Dimensions: 25 inches W x 48 inches H x 86 inches L

• Weight: 147 pounds

• Weight capacity: up to 375 pounds

• Screen: 24-inch HD

A 24-inch display for taking yourself out on the water for workouts, but in the living room. Credit: Hydrow Advanced metrics for novice to Masters rowers

One of the biggest differences between the Hydrow Arc and the brand's previous models is the introduction of HydroMetrics. This encompasses three important aspects of rowing: precision, power, and endurance. After each workout, the Arc will pop out a HydroMetrics Index score which gives insight into how that workout went. It also gives tips on how to improve next time and highlights what went well during the workout.

While some people find the motion of rowing intuitive, everyone could use some guidance on nailing correct form. Not only does correct form impact power, it's so important for avoiding any injuries. HydroMetrics aims to help everyone with perfect form on each workout.

SEE ALSO: We tested the best headphones and earbuds for working out

In the brand's press release about the new Arc Rower, John Stellato, the president and CEO of Hydrow said, "The Hydrow Arc Rower introduces a smarter way to build strength. We call it Fluid Strength — full-body training, designed to meet members exactly where they are, with every movement challenging more than muscle. HydroMetrics allows us to analyze and distill a wealth of data to guide members to perform better, and delivers the feedback today’s consumer craves to measure progress and achieve results."

Personally, I've been rowing for almost 25 years and I always welcome a check on my form, so the HydroMetrics is an exciting feature to see. Not only will it be great for Masters, it's damn near essential for those new to rowing.

A gym membership, but in the comfort of your living room

All Hydrow models, including the Arc, really shine with the brand's fitness membership. This is an add-on that comes with a $44 price tag per month and gives users access to over 5,000 live and on-demand workouts. Since all Hydrows come with a screen, these workouts take you out on the water to waterways around the globe. On non-rowing days, the membership gives access to yoga, strength training, and mobility sessions. Plus, the Hydrow membership allows users to create multiple profiles per household.

Other Hydrow models worth attention

If you're not in the mood to drop $2,300 on the new Hydrow Arc Rower, the Hydrow Origin Rower is on sale at Amazon for $1,895, which is a 14% discount compared to the normal price of $2,195. You'll miss out on some of the new features found on the Arc Rower, but you'll still be in for a full-body workout at home.

Opens in a new window Credit: Hydrow Hydrow Origin Rower $1,895 at Amazon
$2,195 Save $300   Get Deal

SAVE ALMOST $50: As of March 18, Apple AirPods Pro 3 are on sale for $199.99 at Amazon. That's a 20% discount on the list price.

Opens in a new window Credit: Apple Apple AirPods Pro 3 $199.99 at Amazon
$249 Save $49.01   Get Deal

Amazon's Spring Sale isn't here just yet, but we're already seeing strong deals across a number of key categories. And yes, that includes Apple.

AirPods deals are always some of the most popular offers to drop during major shopping events, and the best Amazon Spring Sale deal on AirPods Pro 3 might already be live. As of March 18, Apple AirPods Pro 3 are on sale for $199.99 at Amazon. That's a 20% discount on the list price. This rare discount won't stick around for long.

Mashable Deals Be the first to know! Get editor selected deals texted right to your phone! Get editor selected deals texted right to your phone! Loading... Sign Me Up By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use. Thanks for signing up!

AirPods Pro 3 offer next-level noise cancellation, removing twice as much background noise as the previous generation of this model. The sound is reliably stellar thanks to a redesigned acoustic system that improves clarity, bass, and overall detail, creating more immersive sound for your favorite playlists and podcasts.

AirPods Pro 3 also have built-in heart rate monitoring that lets you track workouts and calories through your iPhone. Battery life has also been improved, delivering up to eight hours of juice with noise cancellation or up to 10 hours in transparency mode with the Hearing Aid feature. That's enough for even the most gruelling of commutes.

Get this great AirPods deal ahead of the Amazon Spring Sale.

Best Amazon Big Spring Sale sex toy deals 2026: Best overall Satisfyer Pro 2 $48.40 (save $21.55) Get Deal Best budget pick plusOne vibrating bullet $8.99 (save $6) Get Deal

It’s almost springtime (regardless of what the weather might suggest), and Amazon’s Big Spring Sale will be here before we know it. This year, it’s running from March 25 to March 31 (the same dates as last year's sale), and shoppers can expect discounts on tons of products across just about every category.

SEE ALSO: I've tested 100+ sex toys. Here are the 15 most mind-blowing toys I've ever owned.

One category you won’t see Amazon advertising, however, is sex toys. They’re literally not allowed to promote these items in their major sale pushes (I'm so done with the censorship), but that’s OK — because I know exactly where to look to find the best deals.

Wait, I thought buying sex toys on Amazon wasn’t a good idea?

OK, so you all probably already know how I feel about buying sex toys on Amazon: it’s usually a bad idea. BUT, there are ways to get legit deals on premium sex tech without compromising on product safety or quality.

Here are a few quick pointers:

• Never buy from sketchy third-party sellers (that’s where I come in!).

• Always, always check for official brand storefronts to double-check product authenticity and warranty info.

• Do NOT buy anything that’s made with “jelly” or “rubber.” Anything porous is a no-go.

• Read the reviews! If a product has zero reviews or the reviews look suspiciously generic, move on.

When in doubt, buy directly from the manufacturer’s website.

The best Amazon Big Spring Sale sex toy deals you can buy right now

To help you out, I went through hundreds of pages of products and hand-selected a list of high-quality sexual wellness items that are not only on sale but also safe for you to use.

Best overall Opens in a new window Credit: Satisfyer Satisfyer Pro 2 $48.40 at Amazon
$69.95 Save $21.55   Get Deal Why we like it

Satisfyer is famous for its suction toys and right now you can get the Satisfyer Pro 2 for just $48.40 (a 31% discount). This brand also leans into just about every holiday sale, so you’ll usually see its top vibes discounted during these promotional periods (especially Prime Day and Black Friday).

This toy looks like a face massager/cleaner, but it's actually a super-powerful suction toy designed to provide clitoral stimulation through non-contact pressure waves. (The company is pretty much known for its suction/airpulse tech.) This particular toy (which I own) has more than 61K reviews and a 3.9-star rating.

At under $50, it’s definitely worth considering if you’re into indirect clitoral stimulation. It’s also really easy to hold (which is always a plus).

Best budget pick plusOne vibrating bullet $8.99 at Amazon
$14.99 Save $6   Get Deal at Amazon Why we like it

As far as the best “deal” goes, you can’t go wrong with the plusOne vibrating bullet. PlusOne is a well-known (more affordable) sex toy brand that’s widely recognized for its no-frills toys. (I own a ton of plusOne toys.) They lack bells and whistles, but they’re reliable, and I haven’t had any complaints about the orgasm-inducing efficacy of their vibrators.

I chose the bullet vibe because it’s only $8.99. You’d be hard-pressed to find a better deal elsewhere. Plus, it has more than 7K reviews — one of which says, “For such a compact toy, it's surprisingly powerful and definitely worth having.” Can’t argue with that.

More Amazon Big Spring Sale sex toy deals worth considering

• Tracy's Dog OG Dual-vibe — $29.99 $39.99 (save $10)

• plusOne dual rabbit vibrator — $33.97 $39.99 (save $6.02)

• Tracy's Dog Bumpa 3-in-1 anal vibrator — $44.99 $49.99 (save $5)

• Tracy's Dog Passion Kit — $45.99 $49.99 (save $4)

Looking for lube? Check out LubeLife, Astroglide, and pjur.

We really can't remember a better time for finding free food deals.

First we got a wide range of Pi Day food deals, then came the St. Patrick's Day offers, and now we've got a load of March Madness deals to consider. These deals are live throughout the big NCAA Division I tournament, so even if your bracket is completely busted, you can at least score some free or heavily discounted food. In fact, some deals actually require a busted bracket.

We've checked out everything on offer from the likes of TGI Fridays, Buffalo Wild Wings, Grubhub, and more. Check out our favorite deals below.

March Madness 2026 food deals7-Eleven

7-Eleven is running a number of March Madness promotions:

• BOGO bone-in or boneless wings for $3

• Dunkable $35.99 meal deal — get eight-piece breaded tenders, 16-piece meaty wings, and a 16-piece order of golden potato wedges or crisp-fried onion rings served with four creamy dipping sauces for $35.99

• Buy one whole pizza, get one for 50% off via the 7NOW Delivery app.

Applebee’s

Get $0.50 boneless wings between March 17-22 and April 4-6. To qualify, order to-go or for delivery.

Buffalo Wild Wings

Score a 20 Wing Value Bundle on tournament days. This includes 20 boneless wings, large fries, four dips ranging for $17.99-19.99, or the same bundle with traditional wings for $21.99-24.99. These bundles are available for takeout or delivery online or via the Buffalo Wild Wings app.

Dave & Buster’s

Score $1 wings for orders of 10 throughout the tournament. For the first round on March 19-20, you can also get $5 Lime Time ‘Ritas and $5 drafts.

Dickey’s Barbecue Pit

Until April 6, customers can get $10 off packs when they use the code DRIBBLE online or in the mobile app.

Grubhub

Grubhub has a number of March Madness deals:

• Buffalo Wild Wings — $15 off $50+orders (March 24 to April 6)

• KFC — $5 off $15+ orders (March 26-31) and $5 off $15+ orders (April 3-7) 

• Little Caesars: — free Extra MostBestest Pizza on $50+ orders (now through April 30) 

• Taco Bell — free Chalupa Supreme on $20+ orders (March 20-21), free Chicken or Cheese Quesadilla on $22+ orders (March 27-29), free Beefy 5-Layer Burrito on $22+ orders (April 4), and free Regular Nacho Fries with purchase of any taco on $20+ orders (April 6) 

• Wendy’s — free Jr Bacon Cheeseburger Biggie Bag on $20+ orders (March 17-23) and free Dave's Single on $20+ orders (April 4-6) 

Huddle House

From March 19-22, rewards members who spend $20 will get a free Fried Waffle Wedge Basket.

Hungry Howie’s

Hungry Howie’s is offering a Large 4-Topping Pizza for just $9.99. This offer is available exclusively online using the promo code BBALLPZ from March 23 to April 6.

Insomnia Cookies

Insomnia Rewards members can score a buy-one, get-one-free warm Classic cookie with any purchase. To qualify, simply turn up in-store wearing college apparel between March 17-20.

Lazy Dog Restaurant

Until April 6, use the code MARCH with online orders of a Wings Party Pack for $5 off.

Little Caesars

Until April 5, Uber Eats customers can get a tournament bundle from Little Caesars that includes two ExtraMostBestest Pizzas and a 2-liter PepsiCo beverage for $15.

Round Table Pizza

Between March 26-29, get 16% off any Large or XL Pizza using the code RTP444. From March 28-31, use the code RTP588 for $8 off any Large or XL Pizza. From April 2-7, use the code RTP699 for $4 off a Large or XL Pizza.

Smashburger

From March 17-22 and April 4-7, get BOGO burgers and Big Dog. Between March 26-29, get any single burgers or Big Dogs for $6.

TGI Fridays

Until April 6, bring your busted March Madness bracket to get a free six-pack of wings (boneless or traditional). If you have a 100% perfect bracket on April 7, bring it to score a year of free wings (limited to a single redemption per month).

At a SXSW panel titled "Your First 90 Days as a Creator," leaders from the creator partnership teams at Instagram, Snapchat, and YouTube shared best practices for creators just starting out. They also shared common mistakes made by new creators, along with insider tips on how to get the almighty algorithm's attention.

The panel was hosted by Antonia Alakija, a creator economy strategist and Meta and TikTok alum herself, and featured advice from:

• Julia Hamilton Trost, head of creator partnerships at YouTube

• Brooke Berry, head of creator development at Snapchat

• Katie Sollenberger, head of the Scaled Partner Activation team at Meta

All the experts work with early-career creators to help them grow their following and careers.

So, based on their advice, here are the biggest mistakes creators should avoid in their first 90 days and beyond.

Chasing trends can be cringe

“I think it's understanding right out of the gate, don't hop on every trend just because it's a trend. And just because it's trending, it doesn't mean you need to make something about it,” Berry said.

“You need to identify trends that make sense for you to participate in, and that you feel confident that you can execute with a unique perspective or execute in a certain way that's different.”

Trost also urged creators to use AI and other tools to monitor the life cycle of viral trends.

SEE ALSO: The Mashable 101: The creators shaping the internet in 2025

“Where are you in the life cycle? Are you going to come in at the end and kind of be cringey because, you know, the trend is over? Does it really make sense for your audience?”

Finally, Sollenberger urged creators to follow the 70/30 rule.

"So we say [at Instagram], like 70/30. Seventy percent of your content should be original, and then roughly 30 percent [should be] trends... For the most part, you need to move fast with a trend, like, within the first 24 hours. If it's everywhere, it’s already too late.”

Not planning ahead for brand deals

You probably won't get any brand deals in your first 90 days, but it's never too early to start planning for success.

"Your public profile, for example, is your home on Snapchat," Berry said. "If a brand is looking to hire you for an opportunity, and you don't have, say, Stories, and there's nothing to showcase the consistency of the type of content or formats they can see themselves plugging into, they're going to move on to the next person.

So you want to make sure that you have content that supplies the type of opportunity you're trying to attract. - Brooke Berry, head of creator development, Snapchat

"So if you were someone who [says], ‘I want to do more travel brand deals,’ but there's no travel content on your profile, they're going to go to the next person. So you want to make sure that you have content that supplies the type of opportunity you're trying to attract."

Not knowing which metrics really matter in 2026

This is something I heard over and over again at SXSW: follower counts aren’t as important as they used to be. What really matters now? Engagement metrics. How many views does your average video or Reel get? On YouTube, how long are people watching your videos before dropping out? How do they find your content?

For Instagram and Reels, Sollenberger also had some specific advice for new creators.

“First, make sure that you switch to a professional or creator account if you haven't already. That's free, but it unlocks a range of insights at both the account and content level. And then I would say, take a look at the past month and look at your top three best- and worst-performing posts. Understand commonalities across those and then also look at when your audience is most active and make sure that you're posting then.”

All the panelists agreed that knowing how to read the data will be key to growing your audience.

Crucially, Sollenberger had some advice on influencing the Instagram algorithm.

“Send and share rate is a really good metric, because if your audience is sending your content, reposting your content, that's a signal to the algorithm to distribute it to non-followers,” Sollenberger said. “And then I also think it's good to similarly look at reach for non-followers, so you can understand how well the algorithm is distributing your content.”

On Snapchat, Berry said watch time is also a critical metric for getting the Discover feed to notice you.

“The creators and the Snap stars you see surface on that page, it's going to be heavily attributed to watch time, so that is the metric that you guys want to pay attention to as you guys are evaluating your Snap content," Berry said.

Misunderstanding consistency

"Post consistently!" This is probably the most common advice for new creators, but it means different things to different people and on different platforms.

“The algorithm rewards consistency, and so any breaks really kill momentum,” Sollenberger said about Instagram. She also shared the best advice I’ve heard yet on consistency as a creator: “​​Specifically, pick a posting cadence that you can sustain on your worst week, not your best week.”

For Snapchat, where you can post shorter, unedited clips, Berry said consistency is crucial as well. “You're not going to find success on your public stories posting one or two Snaps, and then that's kind of it. People who are getting service on the Discover feed are posting anywhere between 20, 60, 100 times a day, sometimes. But they are posting consistently.”

Berry did clarify that creators don’t need to post 20-100 Snaps a day to break through the algorithm, and that consistency will look different creator to creator. The key, she said, is to train your audience so they know when to expect your new content.

“​​Specifically, pick a posting cadence that you can sustain on your worst week, not your best week.” - Katie Sollenberger, Scaled Partner Activation, Meta

Trost echoed that advice.

“The cadence of when you post is more important than how often you're posting. So with YouTube, if you want to do it once a week, you pick that, and your audience starts to learn. ‘OK, I'm going to come on Thursdays for new content.’" She added, "That cadence is more important than having a huge volume of content.”

Not using Trial Reels and other tools

The big social platforms all have tools and features that let creators try out new content formats or poll their audiences. On Instagram, Trial Reels in particular are a good tool for testing new topics and formats.

SEE ALSO: Meta creates tool to prevent rampant Reels content theft

“So I hear consistently from newer creators that they're hesitant to experiment because they don't want their family or their friends to see certain topics or see them testing in new areas. And that's literally why we built this product. So with Trial Reels, the content goes to your non-followers first, and if you hit, you can convert it to your grid. If it doesn't work, it's just a learning," said Sollenberger.

Start with Shorts and Reels, not long-form videos

Multiple creators have told me that in today’s oversaturated creator space, beginners should start with short, vertical videos. That’s especially true of YouTube, where audiences expect long-form videos to be highly polished.

“I talked a lot of creators here this week at SXSW, who came in and said, ‘OK, Shorts is how I came into YouTube,” Trost said. “You might want to start with Shorts, and that's easier to create. Long-form takes time and more of a commitment.”

One of the biggest YouTubers of all time shared the same advice at another SXSW panel on the creator economy.

“I think that you have to have a short-form presence to begin with now,” Rhett McLaughlin, of Rhett & Link fame, said. “I mean, even we rely on discovery and rediscovery via TikTok, Instagram, YouTube Shorts…So I think that the discovery process for a lot of creators I know who have kind of started in the past couple of years is: You pop on TikTok or Reels, then figure out how to translate that into long-form. That makes a lot of sense.”

And McLaughlin’s advice echoes exactly what Mrwhosetheboss, aka Arun Maini, told me last year when I interviewed him: Start with Shorts until you see some success.

"Make [YouTube] Shorts in your spare time, and you'll realize very quickly, either this isn't for you, it's too time-consuming, you hate editing, you hate being on camera, or you've got something here, and you love the feedback cycle, and you can get better very quickly," he said.

Trying to be a general lifestyle creator We have bad news for the aspiring Alix Earles of the world. Credit: Cindy Ord/VF26/Getty Images for Vanity Fair

The era of the generalist influencer is over, Berry believes. “I cannot stress it enough,” Berry said at the panel.

"I feel like, really strongly about this. I'm actually gonna kind of yell at everybody because I feel strongly about this, but I do think the internet is oversaturated. We are. We are moving away from being a generalist creator. Even saying you're a travel creator is generalist; saying you’re a food creator is generalist. Tell me you’re a travel creator who specifically spends 24 hours in cities. So, niche wins, specificity wins. It's OK to have multiple interests, but you need to have defined lanes within those interests and developed formats within those interests.”

SEE ALSO: There's never going to be another Alix Earle, creator experts say

However, new creators may need to experiment until they identify their niche.

Sollenberger and Instagram call this the T-shaped approach. Cast a wide net at first, then narrow in on what works.

So, is all hope lost for the next aspiring Alix Earle? Not quite, Alikaja told me in an interview after her panel.

“My theory is that once you go really deep, then you can become kind of like that Alix Earle personality. But to just become a personality, I think that might be a little bit different process now," she said.

Honing in on a specific niche has other benefits, too.

“You have to start with what you love and branch from there," Berry said.

There's never going to be another Alix Earle. That's what creator experts told Mashable at SXSW 2026.

That's not because Earle has an especially unique personality or brand. It's because discovery algorithms on apps like TikTok, Instagram, and YouTube have dramatically changed. On top of that, the market is wildly oversaturated with aspiring creators, inspired by the likes of Earle, MrBeast, and streamer IShowSpeed.

And that means the next Earle will lose out as more niche creators get picked up by algorithms. That's according to creator economy expert Arthur Leopold.

SEE ALSO: How content creators are redefining Hollywood's power structure

“If you think about platform algorithms four years ago — very different from where they are today. I don't believe there will ever be another Alix Earle-type short-form creator who reaches mega, mega, mega celebrity status.

Leopold sat down with us at a diner in downtown Austin during SXSW to talk about the creator economy. Leopold co-founded Agentio, a programmatic creator advertising platform, and he works closely with big creators like Rhett & Link.

"In this diner, four years ago, five years ago, if we all picked up TikTok, probably every single person in this diner would have seen an Alix Earle-type piece of content, right? But now the algorithms have gotten so good that you look at everyone in this diner, you could all scroll TikTok and Reels and probably no one here would see anything the others see.”

Brooke Berry, head of creator development at Snapchat (and a popular creator herself), said something very similar at a panel on what new creators should do in their first 90 days.

The era of the generalist influencer is over, she believes. “I cannot stress it enough,” Berry said at the panel.

"I feel really strongly about this. I'm actually gonna kind of yell at everybody because I feel strongly about this, but I do think the internet is oversaturated. We are. We are moving away from being a generalist creator. Even saying you're a travel creator is generalist; saying you’re a food creator is generalist. Tell me you’re a travel creator that specifically spends 24 hours in cities."

In an oversaturated creator market, having a unique niche or voice is key, Berry said.

"So, niche wins, specificity wins. It's OK to have multiple interests, but you need to have defined lanes within those interests and developed formats within those interests.”

And at a SXSW panel with Rhett & Link, Leopold explained why it's not easy to shift from niche to mainstream content.

“And now the algorithms have gotten so good that it is so rich. It's like the vegan chicken nugget maker in Iowa, and she has a great community, I'm sure, but the MrBeast-ification of that, I think, is going to be very, very hard [to break through to the mainstream]," Leopold said.

SXSW 2026 ends on Wednesday, but you can still catch up on our coverage from Austin, where our reporters have been talking to Caleb Hearon on the red carpet, trying weird AI VR games, and trying out Darth Vader chambers.

BMW put all the electric vehicle makers on notice with the near-universally loved BMW iX3, its first "Neue Klasse" electric car. The mid-sized SUV wowed reviewers with best-in-class range, slick entertainment, and smooth driving, prompting more than 50,000 people to pre-order it without even trying it out.

But many car enthusiasts love BMW for its sporty sedans, meaning that the BMW i3, the first "Neue Klasse" electric sedan, is equally as important for the company.

(Note that this BMW i3 is an electric counterpart to the BMW 3 series, and not a successor to the original BMW i3, a compact, electric city-dweller that BMW stopped selling a few years ago).

The headlights are very recognizably "Neue Klasse", but this is a far sportier car than the BMW iX3. Credit: BMW

At first glance, the BMW i3 doesn't disappoint. Unveiled on Wednesday in just one configuration (for now), the BMW i3 50 xDrive has dual electric motors with a power output of 469 hp. BMW's sixth-generation eDrive tech, with BMW's Heart of Joy computer fine-tuning the driving experience, should provide a smooth and sporty ride (BMW hasn't shared performance figures yet).

Credit: BMW

But the BMW i3's biggest highlight is the range, which is up to 440 miles per EPA standards, and up to 900 kilometers per Europe's WLTP standards, handily beating every Tesla out there. Equally impressive is the 400 kW charging enabled by the 800-volt architecture, which can get you up to 400 km of range in just 10 minutes.

The interior is very similar to that of the BMW iX3, with a 17.9-inch, oddly shaped central display, and the Panoramic Vision display stretching along the entire length of the windshield. Credit: BMW

At 187.4 inches in length and 73.4 inches in width, the BMW i3 is pretty close to the BMW 3 (and Tesla's Model 3, which is probably its biggest electric rival). The look, however, is very much "Neue Klasse" and a pretty big departure from BMW's current ICE lineup (though, also, a nod to BMW's original Neue Klasse models from the 1960s).

This means you can forget about BMW's oversized radiator grille; instead, the grille is near invisible, blending into the two angry-looking black strips that also host the headlights. In the rear, BMW thankfully stops just a few centimeters short of blending the taillights into a horizontal line which appears to be everywhere these days.

SEE ALSO: BMW launches 'Neue Klasse' iX3 EV with massive range, new infotainment system

Inside, it's very similar to the iX3; you get a 17.9-inch central display, a full-length Panoramic Vision display stretching along the entire bottom of the windshield, plus an optional 3D head-up display. And yes, the steering wheel has the ultra-techy, four-spoke design, though you can also get an optional M Sport, 2-spoke wheel.

The BMW i3 goes into production this August, with deliveries starting in the fall. We don't know anything about the price, though; for reference, the BMW iX3 starts around $60,000 in the U.S.

Kate McCartney and Kate McLennan's outstanding crime-comedy Deadloch earned every last skerrick of high praise for its debut season. Described by Caitlin Welsh for Mashable as "the feminist Australian buddy-comedy-murder-noir you didn't know you needed" and "Broadchurch crossed with Letterkenny, but with way more lesbians," Deadloch carved out its own glorious TV niche in 2023.

In Season 2, directed by Beck Cole and Gracie Otto, polar opposite detective duo Dulcie Collins (Kate Box) and Eddie Redcliffe (Madeleine Sami), trade in Lutruwita (Tasmania) for the crocodile-populated waters of Australia's Top End, with a second season that’s just as consistently hilarious, sharply constructed, and deeply Australian as its first. With more twists and turns than a Viennetta, McCartney and McLennan's series spins overused murder-mystery tropes into something new: a breath of fresh, hot, thick, mid-summer air, if you will.

SEE ALSO: 34 bloody excellent Australian horror movies that'll mess you up (and where to watch them)

Deadloch once again proves it's one of the best crime-comedies on TV, with new overlapping cases, suspicious locals, and impeccable insults you’ll scramble to write down. Ultimately, thank fuck for this show.

What’s Deadloch Season 2 about? Dream team. Credit: Prime Video

Having solved the murder investigation in the titular town of Deadloch in Season 1, Eddie and Dulcie decided to head north, all the way to Garramilla (Darwin), Larrakia country. Here, in Season 2, Eddie seeks answers for the fate of her former partner, Bushy, whose death doesn’t sit right with her. 

However, there’s quite literally something in the water in the small Northern Territory town of Barra Creek — no really, it's a dead crocodile with a body part in its mouth. Whose is it? Which locally famous and/or pet croc is it? Does it have anything to do with missing backpackers who a local tour guide says "got Wolf Creeked"? Dulcie and Eddie head to the one-pub, one-caravan park town, where crocodile-based tourism is a territorial business and where Eddie just happened to grow up.

Their investigation won't be easy though, with hurdles including zero resources, sexist and showy detectives running their own dodgy investigation, as well as the diabolically dominant Darrell family (led by the scene-stealing Nikki Britton as Amber Darrell) and their croc tour rivals, Land of Crocs, led by a Hemsworth in extremely small shorts as schmucky celebrity wildlife presenter Jason Wade.

Good grief. Credit: Prime Video

Working out of a storage space filled with snakeskins, Eddie and Dulcie will also need help from new faces including deadpan local journalist Leo Lee (a hilariously understated Jean Tong) who is "dangerously bored in my job," and old friends including Deadloch gem Abby Matsuda (the ever-delightful Nina Oyama), who thankfully has made it to the Top End's forensics team.

Madeleine Sami and Kate Box serve up comedy excellence, leading an impeccable cast The gang's back together! Credit: Prime Video

Supercharging Deadloch with their signature sharp comedy writing, McCartney and McLennan once again contrast Redcliffe and Box as sublime buddy cops. 

With the fish-out-of-water factor flipped this season, Dulcie sweats through her new environment — through brash conversations, unbridled sexism, Eddie's unconventional police work, and heat that’s "thicker than Clag." While Eddie was the sore thumb sticking out in Deadloch, Dulcie’s the odd one out this time, supported by her sanguine wife Cath (a delightfully funny Alicia Gardiner), who is frankly bored out of her brain in Barra Creek.

As the core dynamic of the show, Box's level-headed agitation once again clashes with Sami's audacious candor, and it's TV gold. Eddie wrestles with her return to her hometown "full of shitcunts," facing old nemeses and a profanity-charged family reunion. Sami's comedic excellence remains top tier, bringing depth and heart to Eddie beneath her abrasive personality, whether they're getting mad at someone for not knowing a Neil Diamond song, seeing blood over croc poachers, or dropping clangers like "he's not my boss and neither are you so stiff clitties."

Shari Sebbens in everything, please. Credit: Prime Video

Newcomers to Deadloch this season are also a welcome bunch, from the ever-talented Shari Stebbins as no-nonsense ranger Miki Evans to Hemsworth perfectly cast as Jason Wade, a Steve Irwin-meets-Bear Grylls-channelling showman who, along with his "Boys," made me want to jump into a croc-filled river.

Talijah Blackman-Corowa is a deadpan delight as Gen Z-staring shop attendant Alira; Ling Cooper-Tang and Ursula Yovich don't miss a beat as bar owners Lynn and Mary; and Genevieve Morris and Steve Bisley seem to have a great ol' time as local cop Pat and cranky local Frank, respectively. Plus, musician Kira Piru makes momentary cameos which had me in stitches.

Deadloch remains extremely, specifically, gloriously Australian *plays "Agadoo" and instantly remembers the dance (yes, there's a dance)* Credit: Prime Video

No doubt about it, Deadloch remains a deeply Australian show — from killer king python lollies only available in bulk to the country's undying love for Black Lace's 1984 hit "Agadoo," place names like Dickie's Knob and the incessant small talk about how bloody hot it is ("I could steam a dumpling in my cooch," Eddie (obviously) says). This level of specificity in the show's comedy hopefully doesn't feel alienating as much as intriguing to viewers outside the country, but it might help to have an Australian around to explain the Blue Heelers references.

However, it's not just McCartney and McLennan's superb writing and the cast's comedic excellence that makes Deadloch so wonderfully Australian. Stunning landscape shots from director of photography Rob Marsh and cinematographers Katie Milwright and Simon Ozlins showcase the extreme beauty of Larrakia country, across red earth and eucalyptus trees. In addition, the season's core pub, the Barra Creek Tavern, is a masterpiece of production design from Helen O'Loan, right down to the coaster.

Having Deadloch back on our screens makes me want to air punch through the thickest Top End air. If you're not watching this show, as Eddie would say, "you're up shit creek without a snorkel."

Deadloch is streaming on Prime Video March 20.