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As someone who worked at Hallmark for years of my early adult life, I can say with certainty that it's basically already Christmas in the retail world. So that means it's time to start thinking about gifts. Amazon's on top of it, as the mega retailer just released its list of the Top 100+ Toys of 2026.

For those who want to get their shopping started extra early, several of these top toys are already on sale. Others, while not discounted, are likely to be in high demand this holiday season. So we'd recommend snagging those sooner rather than later if you want to ensure you get your hands on them. It may seem dramatic to start holiday shopping in early September, but with the state of the economy in 2026, spreading out your spending can help you stay within your budget. You know, rather than splurging all at once come Dec. 1.

We've looked through Amazon's list of the best toys of 2026 and selected a few we think are worth grabbing early, whether they're on sale or likely to sell out. Be sure to check out the full shoppable list if you need some more gift ideas for kids in your life.

Amazon Top 100 Toys of 2026 in high-demandTrading cards and collectibles Opens in a new window Credit: Pokémon Pokémon TCG: 30th Celebration Elite Trainer Box $89.99 at Amazon
  Get Deal Opens in a new window Credit: Ravensburger Ravensburger Disney Lorcana TCG: Illumineer's Quest $59.99 at Amazon
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Trading cards and collectibles are popular gifts for 2026. In honor of three decades of Pokémon, the 30th Celebration Elite Trainer Box is particularly in high demand. It requires an invitation to purchase, so secure your chance now to grab it.

DIY building kits that double as decor Opens in a new window Credit: Play-Doh Play-Doh Blooms Blush Flower Bouquet Making Kit $39.99 at Amazon
  Get Deal Opens in a new window Credit: Lego Lego Botanicals Woodland Mushrooms Building Set $79.95 at Amazon
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Lego Botanicals building sets make excellent gifts for just about anyone, young or old, but Play-Doh's new building kit is giving them a run for their money. Both serve as hands-on ways to flex those creative muscles.

Amazon Top Toys of 2026 already on sale

• Skillmatics Peelies reusable stickers — $9.47 $14.97 (save $5.50)

• Educational Insights Kanoodle Fan Edition — $12.96 $16.99 (save $4.03)

• Crazy Aaron's Better Butter Thinking Putty — $14.99 $21.97 (save $6.98)

• Giant Tower Stack — $34.86 $69.99 (save $35.13)

• Peppa Pig Ready, Pedal, Go Peppa Interactive Figure — $39.99 $44.99 (save $5)

• Hot Wheels Monster Trucks Mutant Monster Takedown Playset — $49.99 $53.99 (save $4)

• PAW Patrol: The Dino Movie Megasaurus Dino Vehicle with Inflatable Toy — $49.99 $64.99 (save $15)

TL;DR: Physical preorders for Nintendo's The Legend of Zelda: Ocarina of Time remake are already $10.11 off at Amazon and Walmart. Both retailers have them listed for just $59.88 (normally $69.99) as of Sept. 10.

Opens in a new window Credit: Nintendo "The Legend of Zelda: Ocarina of Time" for Nintendo Switch 2 $59.88 at Amazon
$69.99 Save $10.11   Pre-order Here Opens in a new window Credit: Nintendo "The Legend of Zelda: Ocarina of Time" for Nintendo Switch 2 $59.88 at Walmart
$69.99 Save $10.11 Sign in to see the price in your cart. Pre-order Here

One of this week's Nintendo Direct livestreams brought us some long-awaited details about the upcoming The Legend of Zelda: Ocarina of Time remake for the Nintendo Switch 2. That includes an official release date of Nov. 5 and a first look at gameplay footage, complete with modernized visuals, free camera controls, and a dedicated jump button. Hyah!

Digital and physical copies of the Ocarina of Time remake are now available for preorder. The digital version costs $59.99, while the physical version goes for for $69.99 — unless you buy it from Amazon or Walmart. As of Sept. 10, both retailers are selling physical copies for just $59.88, or a little over $10 off. (That offer wasn't being matched by Best Buy, Target, GameStop, or the Nintendo Store at the time of writing.)

Try to get your preorder in soon. In a press release, Nintendo said the first print run of the game's physical version will have "special packaging that features textured foil cover art."

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Nintendo is also releasing some Legend of Zelda-themed hardware this fall, in honor of the franchise's 40th anniversary. That includes a special-edition Switch 2 console, Pro Controller, and carrying case, all out Oct. 29. Mashable contributor Lauren Allain has all the details.

Long ago, the Four Nations lived together in harmony. Then, everything changed when... the Avatar attacked?

That's the gist of the trailer for Avatar: Seven Havens, which takes place around 225 years after the end of Avatar: The Legend of Korra. In that time, a mysterious cataclysm has reshaped the world. The boundaries between the physical world and spirit world are as good as gone, humanity has retreated to secure Havens, and everyone apparently hates the Avatar. Why? Because according to the trailer, Korra is responsible for the world's destruction.

SEE ALSO: 2026 fall TV preview: Every show you should know about

Now, her young successor Pavi (voiced by Saheli Khan) must navigate a world that despises her, one that looks like the Avatar universe mixed with Mad Max. From threatening desert storms to post-apocalyptic vehicles meant to withstand post-apocalyptic disaster, it's a vastly different Avatar world than we're used to.

The changes carry over to the Havens, which have replaced the Four Nations. Unlike in prior Avatar shows, the Havens are not based around one bending culture. Instead, they're a big melting pot of surviving benders. The trailer introduces the vast Haven of Ellora, whose architecture and inhabitants reflect the blend of nations.

Thankfully, Pavi won't have to carry the burden of being the Avatar alone. She'll have help from her airbending friend and mentor Jae (Major Curda), as well as her long-lost twin sister Nisha (Aishu Devan). And who can forget her loyal companion, cat-monkey Geet (Dee Bradley Baker)?

With Jae and Nisha's help, Pavi will attempt to unravel her and her sister's mysterious pasts and restore balance to the world. While she's at it, hopefully she can clear Korra's name, right? Right?

Avatar: Seven Havens premieres Oct. 9 on Paramount+.

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SAVE $15: Our top-rated budget air purifier, the Levoit Core 300-P, is down to $84.99 on Amazon. That's a 15% discount off its regular $99.99 list price.

Opens in a new window Credit: Levoit Levoit Core 300-P air purifier $84.99 at Amazon
$99.99 Save $15   Get Deal

If you're dealing with seasonal allergies, constantly wiping dust off your furniture, or trying to keep up with pet hair, a solid air purifier makes a huge difference. Our go-to budget pick — the Levoit Core 300-P — is currently marked down to $84.99 on Amazon, saving you $15 off its usual $99.99 list price.

Inside, it packs a 3-stage defense: a washable pre-filter for floating fur and lint, an H13 true HEPA filter that traps 99.97% of micro-particles (pollen, dust mites, smoke), and an activated carbon layer to neutralize cooking smells and litter box odors.

SEE ALSO: The ultimate air purifier buying guide: Match your space, budget, and needs

Named the best budget air purifier in Mashable's testing by Leah Stodart and Lauren Allain, the Levoit Core 300P earns its spot by delivering total bang for your buck as a simple, unbox-and-go option for under $100.

Its biggest win is how little space it takes up. Standing just 14.2 inches tall and under nine inches wide, it works easily on a tabletop, nightstand, or floor, making it super portable to carry from room to room. Mashable’s Digital Culture Editor Crystal Bell relies on it for her home to manage cat hair and dander, noting how much smaller and compact it is compared to bulkier units like her Coway Airmega.

It circulates clean air in spaces up to 1,073 square feet in just an hour. In dedicated Sleep Mode, the fan drops to a whisper-quiet 24dB and turns off all top panel lights so you aren't stuck sleeping next to a glowing nightlight. Touch controls let you toggle three fan speeds, set 2-to-8-hour off timers, and check filter life indicators. It’s cheap to run, easy to maintain, and does the heavy lifting so your lungs don't have to.

Grab our favorite budget HEPA air purifier on Amazon while it's still 15% off.

Warning: This story contains bloody video game images that some readers may find disturbing.

Developer Insomniac Games found massive success with Marvel’s Spider-Man, as well as its Miles Morales spin-off and direct sequel. Now, the PlayStation studio has taken another stab at another Marvel hero, the angry and animalistic Wolverine.

Insomniac Games attempts to inject Marvel’s Wolverine with what made its web-slinging previous adventures so resonant with audiences, namely its powerful storytelling, to resounding results. While the combat initially starts off one-dimensional, it eventually opens up with more options and sinks its claws into you.

Team X vs X-Men Credit: Marvel / Insomniac Games

Marvel’s Wolverine follows the titular character’s journey with Team X as they fight for a better future where mutants can live without being feared or discriminated against. What the story and setup do well is feel familiar yet distinct from other Wolverine-related media.

Team X consists of some lesser-known characters, such as Wolverine’s mentor figure, Nathaniel Essex (Mister Sinister), and the brilliant scientist Walter Langkowski (Sasquatch). They feel like stand-ins for Charles Xavier (Professor X) and Hank McCoy (Beast), who are often used for those equivalent roles. This approach to cast selection for Team X gives Marvel’s Wolverine its own unique sense of identity since audiences have become so accustomed to seeing X-Men.

Of course, there are also recognizable names, including Jean Grey, Mystique, Sabretooth, and Bolivar Trask. They’re more or less similar to their comic book counterparts, which helps fans, whether hardcore or casual, get acquainted with them more easily. My main exposure to Marvel is through the MCU. Even though I don’t read comics at all, I knew enough about Marvel lore and its characters to stay absorbed with Insomniac’s world here.

Credit: Insomniac Games / Screenshot by George Yang

The story in Marvel’s Wolverine is rather poignant as well. It deals with heavy themes such as genocide, betrayal, and trauma, which are the ingredients of any competent X-Men story. Each of our heroes has their own personal demons to deal with, and the story allows us to authentically and emotionally connect with their inner turmoil.

It’s all couched in a cinematic globetrotting journey. Unlike Spider-Man and New York, Wolverine isn’t tied down to any specific city. As a result, Team X’s expedition takes them to places like Canada, Japan, and the fictional Southeast Asian country Madripoor. The art design and environments shine, delivering a fresh change of scenery every few hours.

'Wolverine' lets you go feral Credit: Insomniac Games / Screenshot by George Yang

The combat in Marvel’s Wolverine is straightforward and fast-paced. It’s heavily melee-focused with Wolverine gauging his claws into every orifice of his enemies. When I say it’s bloody, it’s bloody. The amount of red liquid that comes spewing out and the flying dismembered limbs really gives the moment-to-moment gameplay a real visceral and satisfying feeling.

You’ll often be fighting multiple enemies at once, balancing between parrying and unleashing relentless assaults on them. You have to rein in your own bloodthirstiness and know when to momentarily take a breather to fend off an incoming attack from the side. You’d be surprised how easy it is to get overwhelmed when you’re surrounded. This prevents you from endlessly spamming attacks.

Wolverine also has a Rage meter that builds up by playing aggressively. Starting at Rage Tier 2, he can come back from death once by depleting the remaining meter. And at Rage Tier 3, Wolverine’s attacks deal significantly more damage. The combat might come off as button-mashy, but the Rage meter provides structure, flow, and a goal to aim for when trying to clear a room full of enemies.

Credit: Insomniac Games / Screenshot by George Yang

At first, the combat feels a bit too simplistic and repetitive. But that’s alleviated by the excellent progression systems. As Wolverine levels up, he can learn a variety of skills such as counters, jump attacks, and tackles. Furthermore, the collectibles scattered throughout the stages are vital. Material Chests let you unlock more suits from Wolverine’s extensive media history, which in turn increases his maximum HP. Finding Whisky Bottles and completing timed trials in Nightmare Doors expand his Adaptations, which grant him passive abilities, like automatic health regeneration at a certain threshold or extending the timing window of parries. So even though Marvel’s Wolverine isn’t an open-world game like Marvel’s Spider-Man, it’s always worth exploring every nook and cranny on each stage.

However, the biggest oversight is the poorly implemented stealth mechanics. Like many other action-adventure games, Wolverine can sneak around in grass and if he gets close enough, kill them in one strike without alerting nearby enemies. Unfortunately, his range is very limited, and the targeting feels off. Larger stages leave more wiggle room for him to pounce around, but in smaller arenas, it’s just a nonstarter. It feels like many of the stages just aren’t built adequately for stealth. It’s really only helpful for picking off a few enemies before you inevitably get spotted. At the start of every encounter, you might as well just jump in guns blazing…or claws out.

Again, again, again! Credit: Insomniac Games / Screenshot by George Yang

After completing the story, the game allows you to replay levels to pick up any collectibles you may have missed the first time around. Additionally, New Game Plus increases Wolverine’s level cap to make him stronger and unlocks new Adaptations. While a linear action-adventure game like Marvel’s Wolverine doesn’t have as much replayability as an open-world game would, there’s enough warranted here for repeated playthroughs, especially on higher difficulties.

As with many other PlayStation first-party games, Marvel’s Wolverine boasts a large suite of accessibility options. These include motion sensitivity sliders, colorblind options, and audio cues. Also, if the gore proves too much, you can toggle the dismemberment and blood off in the gameplay settings. They’re boons for all sorts of players, even if you don’t have any disabilities. For example, the High Contrast Background setting makes your surroundings grey while keeping interactable objects bright. This makes it easier to hunt down collectibles.

My final verdict: I didn't want to put this game down, and it's a bloody good time.

Marvel's Wolverine $69 at Amazon
  See It at Amazon

TL;DR: Get the Samsung Galaxy Z Fold 8 for free from T-Mobile when you trade in your eligible phone on an Experience Beyond plan. Alternatively, the Samsung Galaxy Z Fold 8 Ultra is up to $1,900 off with an eligible trade-in and the Motorola Razr Fold is up to $1,100 off with an eligible trade-in.

The best iPhone Duo alternative deals at T-Mobile: Samsung Galaxy Z Fold 8 free with eligible trade-in on Experience Beyond plan (save up to $1,900) Get Deal Samsung Galaxy Z Fold 8 Ultra Up to $1,900 off with eligible trade-in Get Deal Motorola Razr Fold Up to $1,100 off with eligible trade-in Get Deal

Everyone's talking about the iPhone Duo right now, but Samsung and Motorola have been nailing the foldable phones for years. The iPhone Duo, revealed this week at the "Surprise and shine" keynote after years of rumors, starts at $1,999 for 256GB of storage and will be available on Oct. 23. The Samsung Galaxy Z Fold 8 and Z Fold 8 Ultra, as well as Motorola's Razr Fold are available now for much less at T-Mobile. Here's how to score a new foldable phone for less.

Samsung Galaxy Z Fold 8 deals at T-Mobile Opens in a new window Credit: Samsung T-Mobile: Samsung Galaxy Z Fold 8 for free   Get Deal

Our favorite Android foldable to date could be yours for literally $0 if you trade-in an eligible phone on a specific plan, but if you don't fit neatly into that box, there are still other ways to save. Here are the best deals on the Z Fold 8 at T-Mobile as of Sept. 10.

• Get the Samsung Galaxy Z Fold 8 for free (up to $1,900 off) with eligible trade-in on Experience Beyond plan

• Get up to $1,100 off with trade-in on an Experience More or Experience Beyond plan

• Get up to $500 off with trade-in on most plans

• Get up to $250 off with trade-in on Simple Choice plans

Samsung Galaxy Z Fold 8 Ultra deals at T-Mobile Opens in a new window Credit: Samsung T-Mobile: Get up to $1,900 off the Samsung Galaxy Z Fold 8 Ultra   Get Deal

The Z Fold 8 Ultra didn't update much for 2026 (beyond its price), but that's not a bad thing. "The thin chassis, gorgeous displays, and newly improved battery go a long way towards making it a very good phone," Mashable's reviewer writes. If money weren't an object, he says it's his foldable of choice. Fortunately, T-Mobile has made this very expensive phone, which starts at $2,099.99, more approachable. Here are the best Z Fold 8 Ultra deals at T-Mobile as of Sept. 10.

• Get up to $1,900 off with eligible trade-in on an Experience Beyond plan

• Get up to $1,100 off with trade-in on Experience More or Experience Beyond plan

• Get up to $500 off with trade-in on most plans

• Get up to $250 off with trade-in on Simple Choice plans

Motorola Razr Fold deals at T-Mobile Opens in a new window Credit: Motorola T-Mobile: Get up to $1,100 off the Motorola Razr Fold   Get Deal

Motorola's Razr Fold "feels great in the hand, is easy to use, has killer displays, and boasts strong performance from the Snapdragon 8 Gen 5 chipset," according to Mashable's tech reporter Alex Perry. Though it's not our favorite, there's no denying it's an excellent phone. It starts at $1,899.99 like the Z Fold 8, but here are some ways to get it cheaper at T-Mobile as of Sept. 10.

• Get up to $1,100 off with eligible trade-in on Experience Beyond plan

• Get up to $800 off with trade-in on Experience More or Experience Beyond plan

• Get up to $500 off with trade-in on most plans

• Get up to $250 off with trade-in on Simple Choice plans

SAVE $30: As of Sept. 10, the base-model Apple AirPods 4 are currently marked down to $99.00 on Amazon — a clean $30 drop (23% off) from their $129.00 retail price.

Opens in a new window Credit: Apple Apple AirPods 4 $99 at Amazon
$129 Save $30   Get Deal

If you’re still clinging to an ancient pair of original AirPods that lose their charge after 20 minutes, consider this your sign to finally upgrade. Apple’s base-model AirPods 4 just dropped to $99.00 on Amazon — saving you $30 on a pair of wireless earbuds that were redesigned from the ground up.

Let’s start by addressing the biggest issue with older open-ear AirPods: they loved to slide right out of your ears the second you started jogging or tilted your head back. To fix that annoying slip, Apple completely overhauled the shape, shortened the stem, and tweaked the contours based on thousands of ear-scan data points so they lock in place comfortably without shoving silicone tips deep into your ear canal.

SEE ALSO: Belkin just revealed a super-cheap lineup of noise-cancelling earbuds starting at $34.99

They’re also IP54-rated for dust, sweat, and water resistance, so heavy gym sessions or sudden rainstorms won't fry them. These buds run on Apple’s flagship H2 chip (the same silicon powering their higher-end Pro model). As a result, you get noticeably punchier sound quality, 3D Spatial Audio with head tracking for movies and gaming, plus Voice Isolation that scrubs out ambient noise so people actually hear you on phone calls.

Hands-free control gets an upgrade, too, thanks to Siri Interactions. Powered by internal accelerometers, you can answer an incoming call by simply nodding your head "yes" or decline a call by shaking your head "no" when your hands are full, or you're on a crowded train.

The charging case also received quite a shrink, coming in over 10% smaller in total volume compared to the older AirPods 3 case. Apple also officially retired the legacy Lightning connector here in favor of universal USB-C charging, so you can juice them up using the exact same cable as your laptop, iPad, or newer iPhone.

Head over to Amazon to grab the redesigned Apple AirPods 4 for $99 before the two-digit discount disappears.

So, you missed out on tickets to see BTS's long-awaited return. There's still a way to see it!

The ARIRANG world tour, the Bangtan Boys' first tour together in four years, is well underway. Hitting 34 cities across the world, the tour kicked off in Goyang, South Korea on April 9 — and at this point, almost every one of the 82 shows has been sold out. But there's an alternative, ARMY.

ICYMI, BTS has been livestreaming their concerts in cinemas. The filmed concert series is a collab between HYBE, BigHit Music, and Trafalgar Releasing, who did the same thing with Taylor Swift: The Eras Tour. All seven members of BTS — RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook — will perform songs from BTS's fifth studio album, ARIRANG, as well as that colossal BTS catalogue.

Here's everything you need to know about the BTS World Tour Arirang Live Viewing.

SEE ALSO: Milk, tears, and Digimon: BTS' 'Hot Ones' episode was pure chaos When is the BTS World Tour Arirang Live Viewing?

BTS has already brought their ARIRANG world tour concerts to movie theaters, and as someone who watched it in a London cinema, I can say it's an absolute treat. Fans already attended the April 11 screening, streamed live from Goyang Stadium, the April 18 concert from the Tokyo Dome in Japan, and the June 13 concert at Busan Asiad Main Stadium in South Korea.

Now, four more streaming dates have been added for shows in South America:

● Buenos Aires, Argentina: Oct. 24 (Americas only) / Sunday, October 25 (rest of world).

● São Paulo, Brazil: Oct. 30 (Americas only) / Saturday, October 31 (rest of world).

Times will vary across time zones, so check the website for your session times.

How to watch the BTS World Tour Arirang Live Viewing

Tickets for the BTS World Tour Arirang Live Viewing are available from the official website. The streamed Buenos Aires and São Paulo shows go on sale Sept. 17 at 6 a.m. PT / 9 a.m. ET / 2 p.m. BST.

Just find your nearest cinemas by filtering locations and pick your time slot. Prices will vary across countries.

Wait, didn't BTS do a livestreamed concert before the tour?

They sure did, but that was a special event for Netflix marking the band's first performance together in four years. That was also when poor RM injured his ankle during rehearsal and performed seated or behind the slickest mic I've ever seen.

BTS The Comeback Live: Arirang is now streaming on Netflix, so if you've got a Netflix account, you can watch the set from Gwanghwamun, outside Seoul's Gyeongbokgung Palace, which includes BTS's first-ever live performances of songs from Arirang. While you're there, check out the Netflix documentary BTS: The Return — you won't regret it.

Opens in a new window Credit: BTS Attend BTS World Tour Arirang Live Viewing   Learn More

Everywhere you can preorder the new Apple Watches: Amazon Apple Watch Series 12 (GPS, 42mm) $399 Pre-Order Here Apple Store Apple Watch Series 12 (GPS, 42mm) $399 Pre-Order Here Best Buy Apple Watch Series 12 (GPS, 42mm) $399 Pre-Order Here Walmart Apple Watch Series 12 (GPS, 42mm) $399 Pre-Order Here Amazon Apple Watch Ultra 4 (GPS + cellular, 49mm) $799 Pre-Order Here Apple Store Apple Watch Ultra 4 (GPS + cellular, 49mm) $799 Pre-Order Here Best Buy Apple Watch Ultra 4 (GPS + cellular, 49mm) $799 Pre-Order Here

New iPhones weren't the only devices Apple announced during its "Surprise and Shine" event Wednesday. The company also revealed two upgraded smartwatches, and they're both available for preorder already.

The lineup includes the new flagship Apple Watch Series 12 and the premium rugged Apple Watch Ultra 4. (Apple didn't revisit its budget Apple Watch SE 3 this time around.) Shoppers can preorder both watches through the Apple Store, Amazon, and Best Buy ahead of their joint release on Friday, Sept. 18. The Series 12 is also available at Walmart.

Apple Watch Series 12 and Ultra 4 pricing The Apple Watch Series 12 is available with rubber, textile, and stainless steel band styles. Credit: Stan Schroeder / Mashable

Notably, neither Apple Watch received a price hike from the previous generation:

• Apple Watch Series 12 — starting from $399 in two sizes (42mm or 46mm)

• Apple Watch Ultra 4 — starting from $799 in one size (49mm)

Like always, the Ultra model comes standard with cellular connectivity. It's an optional $100 upgrade on certain Series 12 variants, depending on the case style.

Apple Watch Series 12 and Ultra 4 features Apple calls the Ultra 4 "the ultimate sports and adventure watch." Credit: Apple

Both new Apple Watches run on the new S11 chip and include a new Health Sensing System with improved sensors. Apple said this system captures more accurate, continuous heart rate data and enables a "Readiness" score that tells the user how intensely they should exercise based on recent activities.

The S11 chip also enables "Audio Intelligence" features that utilize the watches' built-in microphones. Coming later this year, these include Sound Recognition alerts and Live Rewind conversation transcriptions. (To address privacy concerns, Apple said the watches don't record or store audio.)

The new Apple Watches' Readiness score tries to predict your bandwidth for future workouts. Credit: Apple

The Apple Watch Series 12 and Ultra 4 will both work with Apple's newly redesigned Health app for iPhones, which also launches later this year.

The Series 12 is rated for up to 24 hours of battery life, while the Ultra 4 can last up to 50 hours per charge. That jumps to a whopping 84 hours in low power mode.

Apple Watch Series 12 and Ultra 4 colors Here's a closer look at the Apple Watch Series 12's new ceramic finish. Credit: Stan Schroeder / Mashable

The Series 12's case will be available in three finishes and multiple colors:

• Aluminum (dark bronze, light gold, black, or space gray) starting from $399 with optional cellular connectivity

• Titanium (radiant gold or natural) starting from $699 with cellular connectivity

• Ceramic (pearl white or night blue) starting from $899 with cellular connectivity

Rubber, textile, and stainless steel bands are available for the Series 12.

The Ultra 4's case just comes in black titanium or natural titanium. It can be paired with an Alpine Loop, Trail Loop, Ocean Band, or Titanium Milanese Loop.

The Apple Store is also selling special-edition Hermès variants of both smartwatches, starting at $1,399 for the Series 12 and $1,499 for the Ultra 4. The latter is available with a new extendable Grand H titanium band for $3,149.

Follow our Apple event live blog to catch up on the latest news and announcements from the "Surprise and Shine" keynote, with live updates from Apple Park.

Have you seen the viral videos showing the iPhone Duo's opening animation?

Videos showing stunned tech reporters repeatedly opening and closing the device are racking up tens of millions of views on social media, and it's easy to see why: Apple designers are just showing off with this one.

When you open the iPhone Duo, an optical illusion makes the outer screen appear to blur and blend into the inner display. For a moment, the fluid transition makes it look like you're peering through a pane of glass rather than a phone screen. It's like nothing we've ever seen on a phone before.

Tech creator Marques Brownlee shared a video of the Apple design flex that already has 32 million views and counting:

This Tweet is currently unavailable. It might be loading or has been removed.

Apple finally revealed the iPhone Duo, the first-ever folding iPhone with a flexible display, on Sept. 9. You'll have to wait until Oct. 23 to get the device in your hands (and come up with $1,999), but a chosen few have already gotten the chance to demo the device at Apple Park, including Mashable Senior Reporter Stan Schroeder, who went hands-on with the Duo.

In this Mashable video, a crowd gathers to watch the Duo open and close on a folding stand at Apple Park:

View this post on Instagram

The fluid transition effect is already resulting in memes like this:

This Tweet is currently unavailable. It might be loading or has been removed.

I was skeptical of the iPhone Duo's design based on the leaks, but after seeing the big reveal, I have to say that I got this one wrong. The foldable phone looks gorgeous, and that opening animation is the kind of 10/10 design flex that shows exactly why Apple does user interfaces better than anyone.

Want to learn more about getting the best out of your tech? Sign up for Mashable's Top Stories and Deals newsletters today.

In addition to the iPhone Duo's blur effect when you unfold the device, Apple also added its premium nano-texture finish to the display. This will reduce glare and make the crease less visible, resulting in a highly polished look. The translucent Liquid Glass elements really shine on this device, too.

Top smartphone deals of the week

If the $1,999 iPhone Duo isn’t in your budget, this is a great time to take advantage of discounts on previous-generation iPhones and Android devices.

• Get the iPhone 17 for $0 down at T-Mobile

• Samsung Galaxy S26 FE + $200 Amazon Gift Card — $799.99 $999.99 (save $200)

• Google Pixel 11 Pro — $1,019.70 $1,099 (save $79.30)

• Samsung Galaxy S26 Ultra — $1,049.99 $1,299.99 (save $250)

• Samsung Galaxy Z Fold 8 — $1,649.99 $1,899.99 (save $250)

Pricing for iPhone Duo and iPhone 18 Pro: Preorders begin 9/12 Apple iPhone 18 Pro and Pro Max Starts at $1,199 Learn More Preorders begin 10/16 Apple iPhone Duo Starts at $1,999 Learn More

Rumors of Apple's foldable iPhone have been flying for years, but now we finally have it confirmed: the iPhone Duo is coming this October. At Apple's Sept. 9 event, the tech giant announced the full collection of new iPhones coming, which includes the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone Duo.

September marks the start of fall, the school year, and, of course, the new iPhone. For years now, Apple has launched its new iPhones in September, and this year is no different. Though, we didn't get the base model iPhone 18 this September — it's rumored to be released in spring 2027. Maybe your old iPhone is finally on its last leg, or perhaps you've just been waiting for the foldable iPhone, but either way, if you're ready to buy an iPhone, it's almost time.

Here's the pricing breakdown:

• iPhone 18 Pro and Pro Max (burgundy, glacier, silver, and black) — starting at $1,199

• iPhone Duo (star white and night sky) — starting at $1,999

While we know the breakdown of the new iPhones' pricing, neither is available for preorder yet. So, when are you able to secure one of the new models for yourself?

The iPhone 18 Pro and Pro Max are available in a stunning new burgundy. Credit: Stan Schroeder / Mashable When are the iPhone 18 Pro and Pro Max available for preorder?

Preorders for the iPhone 18 Pro and Pro Max begin Saturday, Sept. 12. Both devices are set for release on Friday, Sept. 18.

Shoppers will be able to preorder the iPhone 18 Pro and Pro Max through the Apple Store, Best Buy, AT&T, Verizon, and T-Mobile.

The iPhone 18 Pro and Pro Max come in four new colors, including burgundy, glacier (a light blue), silver, and black. The iPhone Pro starts at $1,199 while the Pro Max starts at $1,299.

Opens in a new window Credit: Apple Apple iPhone 18 Pro and Pro Max $1,199 at Apple
Preorders begin Saturday, Sept. 12. Learn More When is the iPhone Duo available for preorder?

For the iPhone Duo, you'll need to wait a bit longer. The first foldable iPhone from Apple won't be available for preorder until Friday, Oct. 16. The Duo will then hit stores on Friday, Oct. 23.

iPhone Duo preorders will also be available at the Apple Store, Best Buy, AT&T, Verizon, and T-Mobile.

The foldable iPhone comes in the colors star white and night sky (navy). Models begin at $1,999 for a 256GB model, while the maxed-out 2TB model comes in at $3,199.

Opens in a new window Credit: Apple iPhone Duo $1,999
Preorders begin Friday, Oct. 16. Learn More How to buy the new iPhones

Buying an iPhone has historically been straightforward. You can either pay in full for the device through Apple or at your mobile retailer. Apple has also featured payment plans through its Apple Card, and most mobile carriers feature monthly payments rather than an upfront lump sum. While this remains true for the new iPhones, Apple has launched a new way to buy its phones.

With the iPhone 18 Pro and iPhone Duo, you can now lease both phones. Just like a car lease, you won't technically own the device, instead paying a monthly fee to use it. These leases from Apple span 24 months and let you upgrade your device at any point.

Leasing the iPhone 18 Pro begins at $34.99 a month, and the iPhone Duo begins at $57.99 a month.

Top phone deals this week Opens in a new window Credit: Apple iPhone 17 $0 at T-Mobile
$899 Save $899 Pay $0 at T-Mobile Get Deal Samsung Galaxy Z Fold8 $1,899.99 at Samsung
  Get Deal at Samsung Get Deal at Amazon Get Deal at T-Mobile Google Pixel 11 Pro $1,015.93 at Amazon
$1,099 Save $83.07   Get Deal at Amazon Get Deal at Best Buy Samsung Galaxy S26 Ultra AI Smartphone Free Samsung Galaxy S26 Ultra at AT&T With Trade-in and Unlimited Plan at AT&T Wireless
  See It at AT&T Wireless See It at Amazon See It at Best Buy

Follow our Apple event live blog to catch up on the latest news and announcements from the "Surprise and Shine" keynote, with live updates from Apple Park.

Yoto has redesigned its Yoto Player and Yoto Mini screen-free speakers, adding a new button that lets kids access content without a physical Yoto Card. It looks like a handy upgrade for when you forget to pack their card collection on the family road trip.

SEE ALSO: Yoto Player review: This screen-free speaker keeps kids entertained and engaged

Designed to be a more mentally stimulating alternative to screens, Yoto's robust speakers play kid-friendly stories, songs, and other audio when Yoto Cards are inserted. This gives children the freedom to decide what they want to listen to, while still ensuring they don't stumble across inappropriate content. However, you do have to trust your kids not to lose their favourite cards. While adults can still play content from lost cards via the Yoto App, doing so eliminates the element of independence.

Now Yoto has updated its speakers to offer a solution. Announced today, the 4th generation Yoto Player and Yoto Mini introduce a new customisable Green Button on the side of each speaker. Adults simply need to set it up via the Yoto App, programming the button with a child's favourite Yoto content, and the kid can play it back themselves with a simple twist and press — without inserting a Yoto Card.

Yoto states that its cards are still central to its system, and the primary way in which children engage with its speakers. However, the Green Button allows for more flexibility. Up to 20 pieces of content can be programmed to the Green Button at once, selected from Yoto's physical cards, digital-only cards, or any other audio available on the app. 

Credit: Yoto

The Green Button isn't the only change Yoto has made. Its 4th Gen speakers can now automatically transition to different content according to the time of day, offering gentle cues to help keep families on schedule. This not only applies to audio content such as sleep sounds at bedtime, but also includes their digital clock and the Yoto Player's night light. 

Both the Yoto Player and Yoto Mini have increased storage as well, doubling it from 32GB to 64GB. Yoto states that this is enough room for over 1000 hours of audio, which is more than 40 days.

The 4th Gen Yoto Player and Yoto Mini are available for pre-order from Sept. 11.

TL;DR: MyFitnessPal is giving four winners a year's worth of free groceries, about $7,500 each, through its new First Four Challenge. U.S. and Canada residents aged 18+ can enter by logging meals for four consecutive days between Sept. 10 and Oct. 9 and submitting their details at MyFitnessPal First Four starting Sept. 10.

Grocery prices aren't getting any friendlier, so when a free-groceries giveaway shows up, it's worth paying attention.

Starting Sept. 10, MyFitnessPal is giving four people a year's worth of free groceries, about $7,500 each, through a new promotion called the First Four Challenge. Here's everything you need to know to enter.

What is the First Four Challenge?

MyFitnessPal is giving away a total of $30,000 in groceries, split between four winners who'll each receive about $7,500 worth.

The challenge is built around a specific idea from the app's own user data: people who log their meals for at least four days in their first week are seven times more likely to make progress toward their weight loss goals. The company is essentially betting that four days is the tipping point for building a habit that sticks, and rewarding people willing to test that out.

How to enter

To be eligible, you need to be a U.S. or Canada resident, 18 or older. Between Sept. 10 and Oct. 9, log your meals in MyFitnessPal for four consecutive days, then submit your details at MyFitnessPal First Four, which goes live Sept. 10.

A year of free groceries is a real dent in anyone's budget, and four days of logging is a low bar to clear for a shot at it. Worst case, you walk away with a few days of tracked meals. Best case, you won't be paying for groceries next year.

TL; DR: Dreame officially launched its new Pocket Cake Dual Voltage Travel Hair Dryer on Amazon today for $129.99. Weighing just 0.73 lbs and folding down to the footprint of a smartphone, this travel-ready styling tool packs a high-speed motor at 110,000 RPM and dual-voltage support.

Opens in a new window Credit: Dreame Dreame Pocket Cake Hair Dryer $129.99 at Amazon
  Get Deal

If you’ve ever relied on a hotel wall dryer that takes 20 minutes just to leave your hair a frizzy mess, Dreame’s newest styling tool wants to solve that travel nightmare. Officially launching today on Amazon for $129.99, the Dreame Pocket Cake is designed specifically to bring high-speed blowout power to gym bags, carry-ons, and tight bathroom counters without taking up precious luggage space.

Despite weighing only 0.73 pounds and folding into a compact form factor roughly the size of a smartphone, the Pocket Cake doesn't skimp on specs. A high-speed 110,000 RPM motor pushes airflow up to 70 m/s — fast enough to dry long hair in just about three minutes. It also features dual-voltage (120V/240V) support, so you won't blow a fuse or melt your styling tool when plugging it in overseas.

SEE ALSO: Laifen just expanded beyond hair dryers — meet its new beauty-tech lineup

If you're worried about heat damage during quick daily touch-ups, Dreame built in smart sensors that check the air temperature 300 times per second. It caps the heat at a safe 134.6°F, so you get a fast dry without scorching your scalp. It also pumps out 350 million negative ions while you dry, which is the secret for smoothing out static and keeping flyaways under control.

You also get two magnetic snap-on attachments in the box: a concentrated styling nozzle for sleek, straight looks and a diffuser to pop out your natural waves and curls. It comes with a matching travel pouch in three dessert-inspired pastel shades: Peach Mochi, Lemon Parfait, and Mint Puff.

Upgrade your carry-on game and snag the new Dreame Pocket Cake on Amazon now.

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Remember those VH1 shows I Love the '80s and I Love the '90s, where talking heads would opine about defining pop culture moments like Pac-Man, General Hospital’s wedding of Luke and Laura, or the OJ Simpson car chase? There was no shortage of easily recognizable subjects to explore.

A version of I Love the 2020s seems less likely — and not just because of unlovable events like a pandemic and climate change. The monoculture that permeated the 20th century, in which a few TV networks, movie studios, record labels, and magazine editors decided what everyone saw, read, and obsessed over, has receded, largely because the internet has fractured audiences and altered viewing habits.

A mainstream culture still exists, though, at least according to a new culture and trends report commissioned by YouTube and released today. The trends report, titled "In Search of Mainstream" and created in partnership with the National Research Group, queried approximately 1,000 respondents aged 14-44 who described themselves as "active online." The participants were asked what they considered "mainstream" and how they encountered media that appealed to them.

It may not surprise many that YouTube’s findings reflect a fracturing of culture, with respondents’ familiarity with the top 10 most powerful entertainment brands sliding in the last six years. Similarly, young people are less aware of movies and TV shows and more knowledgeable about content creators they find on sites like TikTok and, yes, YouTube.

SEE ALSO: YouTube reveals which AI slop videos can't make money

But while knowledge of Hollywood movies continues to slip among young people, fandom among those who are aware of them is growing, according to YouTube's research. In other words, while people may be gravitating to different options in this age of unlimited content, their attachment to their favorites is intensifying.

And that fandom is increasingly personal, according to YouTube, with 63 percent of online 14- to 44-year-olds who identify as fans agreeing with this statement: "I feel successful when the person or thing I'm a fan of experiences success."

The desire to be part of a monoculture remains

A striking aspect of the findings was that many respondents expressed a desire to be part of something bigger or more universal. “...63% agree that being into the same things as other people makes them feel part of something bigger," according to YouTube.

In that vein, many people are seeking out more personalized experiences online, with creators and communities that align with their interests, according to YouTube. So, while a teenager might not be aware that The Odyssey was coming to their local multiplex, they are actively seeking content (videos, podcasts, social media posts) about films they already know and love.

"Social connection is an important dynamic evolutionarily," Kevin Allocca, Global Director of Culture & Trends at YouTube, tells Mashable. "If you look at the hierarchy of needs, it’s really important. Fandom has always existed; we always found ways to feel connected to things, but we would never have to say it before because we weren’t living in an environment where it was possible to actually have so many individualized experiences. That's part of the time that we're in."

How do you define mainstream?

For YouTube and NRG, mainstream is the sweet spot of visibility, comprehension, and understanding — when something is "seen everywhere, actively engaged with, and understood across audiences."

Participation is a key factor in breaking through to the mainstream, according to YouTube. When people share memes, record podcasts, or film videos about subjects — everything from sports events like the World Cup to content creators like Mr. Beast — it gives them more credence. According to the trends survey, 65 percent of 14- to 44-year-olds agree that something feels more real or legitimate when they see it show up on YouTube.

Backrooms to the front

In its release on the study, YouTube highlights the case of Backrooms, one of the year’s biggest blockbusters. What started as an eerie photograph turned into an urban legend of abandoned, liminal spaces thanks to online forums, fan art, and YouTube videos that generated 15 billion YouTube views.

Backrooms moved towards critical mass when online creator Kane Parsons adapted the mythology into a series of found-footage films, which then became a full-length movie Parsons himself directed. At 19 years old, Parsons became the youngest director to top the global box office. Talk about mainstream.

TL;DR: The Samsung 34-inch Odyssey G5 ultra-wide gaming monitor is on sale for $279.99 at Amazon, down from its $399.99 list price.

Opens in a new window Credit: Samsung Samsung 34-inch Odyssey G5 $279.99 at Amazon
$399.99 Save $120 Get Deal

If you want more room for games without setting up two separate monitors, Samsung’s 34-inch take on the Odyssey G5 is back under $300 at Amazon. The ultra-wide variant gives you a much broader 21:9 display than a regular gaming monitor, along with a deep curve and a refresh rate that still reaches well beyond 144Hz. 

As of Sept. 10, this specific 34-inch model of the Samsung Odyssey G5 (G55T) is $279.99 at Amazon, down by $120 from its $399.99 list price as part of a limited-time deal. That comes to a 30% saving, with Amazon selling and shipping the monitor directly — free 30-day returns also being included.

The extra width is probably the main reason to pick this version over the smaller Odyssey G5 models like the 27-inch G5.  

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The 34-inch VA panel with a 3440x1440 Ultra-WQHD resolution and 21:9 aspect ratio grants you more horizontal space for racing games like Forza Horizon 5, RPGs in the realm of Baldurs Gate 3, or just having other windows open alongside whatever you’re playing.

Samsung also uses a 1,000R curve for this particular version, which bends the screen much further around your viewing position than a flatter display. Despite the larger size, the G5 still offers a 165Hz refresh rate and 1ms MPRT response time, so fast-moving games shouldn’t feel sluggish. 

A favorite usual feature of ours that we’ve seen more among Samsung monitors, too — AMD FreeSync Premium is supported for reducing tearing and stutter, with low frame-rate compensation also included. That’s along with HDR10 adding a little more range to brighter and darker areas of the picture, while HDMI and DisplayPort cover all the main connections you’re likely to need.

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Apple has announced the Apple Watch Series 12 and Apple Watch Ultra 4, bringing upgraded health sensors, continuous heart-rate sampling and new AI-powered features. CNET's Vanessa Hand Orellana gives a first look at the new S11 chip, readiness tracking, ceramic models and battery life updates.

Read more about Apple Watch Series 12 and Ultra 4: Apple Watch Series 12 announced: What we know about release date, price, and features
Apple Watch Ultra 4 announced with no price increase, new features

Timecode chapters
00:00 Intro: Apple Watch Series 12 and Ultra 4 hands-on
00:22 Price breakdown and comparison
00:45 Upgraded performance: S11 chip and AI features
01:05 Audio intelligence and live rewind feature
02:12 Redesigned health sensors and continuous heart rate tracking
02:58 New readiness score and health app overhaul
04:42 New ceramic and bronze finish options
05:00 Battery life and ultra extended workout mode
05:33 Final Thoughts: Are they worth the upgrade?

Video credits
Host: Vanessa Orellana
Scripted by: Vanessa Orellana
Producer: Numi Prasarn
Camera: Celso Bulgatti
Video editor: Dillon Payne
Thumbnail designer: Cole Kan

Apple announces its latest masterpiece - the iPhone Duo - and man, is it something else. CNET's Abrar Al-Heeti walks us through all the major features and things to know about this futuristic phone phenomenon.

Read more about the iPhone Duo: Here’s what the iPhone Duo actually looks like in people’s hands
The iPhone Duo vs. Galaxy Z Fold 8: Which foldable has the edge?

Timecode chapters
00:00 Introduction to the foldable iPhone duo
00:11 Display specifications and matte screen finish
00:38 Camera setup and telephoto trade-offs
00:57 Dimensions and folding body
01:16 Apple Pencil support vs. Galaxy Z Fold
01:28 Touch ID authentication
01:36 Color options and titanium frame
01:44 Battery life expectations
02:05 Performance and A20 Pro chip
02:10 Dual-screen camera features
02:31 Pricing, preorders and availability

Video credits
Host: Abrar Al-Heeti
Scripted by: Abrar Al-Heeti
Producer: Celso Bulgatti
Camera: Celso Bulgatti
Video editor: Wes Ott
Thumbnail designer: Viva Tung

While singles might be staring down a bleak dating scene, they still believe in love, according to Match's latest Singles in America survey. From tradwives to AI, here's what singles said about the state of finding a lasting connection.

Singles have hope for love

Seventy-six percent of the 5,000 U.S. singles surveyed by Match between March and April 2026 believe romantic love can last forever. Nearly three-quarters (74 percent) believe some relationships are meant to be, and 61 percent believe there's a perfect match or soulmate for everyone.

SEE ALSO: What's dating in 2026 like? Single women tell all.

Despite this, though, 45 percent aren't actively looking for a committed relationship — but would welcome one if the right person came along. Only 16 percent are actively seeking this type of partnership, while 72 percent are interested or open to dating or a relationship.

It does seem that singles are willing to branch out of their usual "types." Nearly half (49 percent) have fallen for someone they didn't initially find attractive. Among singles who've made a list of qualities they want in a partner, 46 percent fell for someone who didn't fit it.

"There's an interesting tension in the data: singles today have clear expectations for a partner, but love still has the ability to surprise them," said Dr. Justin Garcia, executive director of the Kinsey Institute at Indiana University. Kinsey partnered with Match for the survey. "Knowing what matters to you doesn't mean knowing exactly who you'll fall for."

When do you know it's serious?

Match and Kinsey asked participants what signals that a potential partner is serious about them — no games, no ghosting, no playing hard-to-get. The biggest answer, which over half selected (56 percent), is that they make time for you. Next up was clearly paying attention to what you've said or engaging in active listening, which 52 percent selected. Still high on the list are being willing to talk about their feelings towards you at 47 percent, and giving physical affection, like holding hands, at 41 percent.

What about removing social media from one's phone? Twenty-seven percent. Paying for a date, which is a "non-negotiable" for some TikTokkers? Just 19 percent. It seems like a physical and emotional connection and quality time matter more to daters when it comes to finding a "real" relationship.

The impact of tradwife content

Around a third (37 percent) of participants stated they've seen an increased in content about "traditional" dating trends and lifestyles, such as tradwife content. But 41 percent said no, and 22 percent were unsure.

And only 21 percent stated that social media has influenced their preferences around gender roles in romantic relationships. A participant's age and experience in past relationships had bigger impacts (41 percent and 38 percent selected these, respectively).

The dominant answer when it comes to "traditional gender roles" in relationships (the survey uses the example of men handling finances and women managing household tasks) is a preference for more modern, flexible roles (44 percent). Around the same number of people either prefer traditional roles (28 percent) or have no strong preference either way (27 percent).

Money moves are important

At a time when inflation is outpacing salaries, money matters. Eighty-nine percent of participants agree that both partners should share financial decisions equally. Seventy-one percent say being open about money builds trust in a relationship, too, leading Match to conclude that "compatibility extends to money." Around the same number of people, 70 percent, are open to signing a prenup or similar agreement.

And just over half (56 percent) believe they can still fall in love with someone who views finances and spending differently than they do, so it's not a total dealbreaker.

AI is less of a dealbreaker

Last year's Singles in America survey was focused on AI, with the number of singles using AI to date up 300 percent.

This year, half of singles said they wouldn't use AI for dating in the future, and 37 percent said they didn't think AI could be helpful for early dating at all. At the same time, 37 percent said they wouldn't consider the use of AI to be a dealbreaker.

SEE ALSO: Anthropic researcher quits, says AI 'could kill us all by the end of the decade'

But, compared to last year, fewer people consider using AI to alter their image or profile photo to be a dealbreaker: 34 percent this year compared to 44 percent last year. In 2025, 36 percent considered it a dealbreaker to use AI to generate conversations. Now, around 30 percent said it's a dealbreaker to use AI to help with all their dating app conversations.

Around two-thirds (66 percent) believe that AI can't replace human connection (in a way that people would stop needing or wanting connection with other humans in favor of connections with AI). And nearly half (47 percent) don't believe AI could help improve human connection.

So, it seems singles are torn about using AI in dating and AI companions. But when it comes to finding love overall, it's more unanimous that some things are just meant to be.

Apple announces the AirPods 5 in two distinct versions, both featuring 50% more effective active noise canceling and lower prices than previous models. In this video, we break down the key differences between the base and step-up models, including battery life, swipe controls and acoustic upgrades.

Read more about Apple’s new AirPods 5: Apple announces two new AirPods 5 models at iPhone launch event
How to preorder the 2 new AirPods 5 models

Timecode chapters
00:00 Introduction and pricing overview
00:14 Step-up vs. base model differences
00:21 Battery life breakdown
00:27 Design, sound quality and ANC improvements
00:43 H2 chip and conclusion

Video credits
Host: David Carnoy
Scripted by: David Carnoy
Producer: Celso Bulgatti
Camera: Celso Bulgatti
Video editor: Jon Gomez
Thumbnail designer: Zooey Liao